Start & Grow Your Staffing & Recruiting Business in 2024

Course Curriculum

Chapter 1: Some useful advice for getting started

Lecture 1: Are the riches in the niches?

Lecture 2: The SFS Client Acquisition Process Overview

Chapter 2: The Basics + 'Quick Wins' for Getting Started Now

Lecture 1: How the business works + why companies need us

Lecture 2: Different types of recruitment + which one you should choose

Lecture 3: How staffingpreneurs make money + how to charge your fees

Lecture 4: Important Resources

Lecture 5: The 4 most common places where staffingpreneurs get stuck

Lecture 6: How to get an 'unfair' advantage + more sticking points

Chapter 3: Traction– what it is, why you need it and how to get it

Lecture 1: Defining step 1 + why it should be your only goal when starting

Lecture 2: Forming a niche hypothesis and planning your marketing experiment

Lecture 3: Staffing market information mining + agency shopping

Lecture 4: A step-by-step walkthrough on how to get traction

Chapter 4: Automatic Marketing Funnels for Generating Client & Candidate Leads

Lecture 1: Problems with the old ways of recruitment marketing

Lecture 2: The new way of recruitment marketing geared for the new economy

Lecture 3: Clearing up some confusion from Start & Grow students

Lecture 4: The active principles that make your client marketing funnel effective

Lecture 5: Creating effective bait for attracting leads

Lecture 6: How to drive new prospects to your marketing machine

Lecture 7: Building an automated candidate generation funnel

Chapter 5: Handling the Sales Conversation when your Marketing Machine Brings in Warm Leads

Lecture 1: How to handle prospects inquiring about your process

Lecture 2: How to discuss price and deal with objections

Lecture 3: How to pick-up the job order and get the information you need

Chapter 6: How to Use ChatGPT in your Staffing & Recruiting Agency

Lecture 1: How to Use ChatGPT in your Staffing & Recruiting Agency

Chapter 7: A Quick Note Before Proceeding…

Lecture 1: Brief intermission and important things to note…

Chapter 8: Module 1: Identify Your Niche

Lecture 1: Set Yourself Up to Dominate By Specializing

Lecture 2: Use Your Niche To Charge Higher Prices

Lecture 3: Use Your Niche To Build A Business You Can Sell

Lecture 4: How to Select the Most Profitable Niche

Lecture 5: Niches You May Want to Avoid

Chapter 9: Module 2: Branding & Design

Lecture 1: Why My First Brand Failed Miserably

Lecture 2: Rainmaking With Brand Power

Lecture 3: What I Did to Fix My Branding Woes

Lecture 4: How to Outsource Branding & Logo Design on a Super Tight Budget

Lecture 5: How to Build an Effective Website for Your Business on a Budget

Chapter 10: Module 3: Quickly Uncovering the Best Prospects

Lecture 1: Identifying Relevant Companies to Target

Lecture 2: Uncover Hidden 'Diamond-in-the-Rough' Prospects

Lecture 3: How to Find Top Tier Clients from Job Advertisements

Lecture 4: How to Mine Free Databases for Crucial Prospect Info

Lecture 5: Effective Sourcing Tools You Probably Haven't Used Yet

Chapter 11: Module 4: Back Office Automation

Lecture 1: Adopting a Solid Fundamental Approach to Your Back Office

Lecture 2: How to Keep Costs Down and Manage Your Overhead

Lecture 3: Options to Consider for Your Payroll Funding

Lecture 4: How to Know When It's Better to Run Your Own Back Office

Lecture 5: How to Outsource Your Entire Back Office with No Up Front Cost

Lecture 6: Why You Should Try to Avoid Pure Factoring Arrangements

Lecture 7: How to Keep Worker's Compensation Costs Down

Lecture 8: How to Collect Your Money the Easy Way

Chapter 12: Module 5: Building a Proprietary Network

Lecture 1: How to Be Smart and Cost-Effective with Job Advertising

Lecture 2: Perfecting Your Copy to Attract the Right Candidates

Lecture 3: Attracting A+ Talent to Your Firm with Consulting

Lecture 4: How to Build a Proprietary Database

Lecture 5: Diversify from Job Boards and Tap Into Larger Candidate Pools

Lecture 6: Cutting Edge Methods to Flood Your Firm with Referrals

Lecture 7: Get Your Candidates Recruiting for You

Chapter 13: Module 6: Productize Your Service

Lecture 1: How to Clearly Define What Your Business Does

Lecture 2: Automation, Delegation & Process Creation

Lecture 3: How to Set Non-Negotiable Prices

Lecture 4: How to Develop a Unique Methodology that No One Else Has

Chapter 14: Module 7: Steps to Creating Process that Will Free Up your Time (PART 1)

Lecture 1: Fuel Your Sales Engine with Specialization

Lecture 2: How to Convert References Into New Business

Lecture 3: Outside-the-Box Effective Snail Mail Marketing

Lecture 4: How to Get Immediate Results with Cold Proactive Candidate Marketing

Lecture 5: Boost Your Business with this Face-to-Face Marketing Strategy

Lecture 6: Close the Prospect Every Time in a Meeting Situation

Chapter 15: Module 8: Steps to Creating Process that Will Free Up your Time (PART 2)

Lecture 1: Understanding the Double-Bind of Your 'Product'

Lecture 2: Seeking Win-Win Situations for Candidates and Customers

Lecture 3: How to Negotiate Both Frontiers of the Deal Process

Lecture 4: 6 Elements Required to Create Sourcing Process

Chapter 16: Module 9: Achieving Respect & Demand from Your Clientele

Lecture 1: Counter-Intuitive and Super Effective Sales Strategy

Lecture 2: Handle Objections by Educating

Lecture 3: Consult in Accordance to Your Customer's Pain Points

Lecture 4: How to Break Free from Being the Customer's 'Go-to' Point of Contact

Chapter 17: Module 10: Reverse Engineering $1.5M in 7 Months

Lecture 1: 5 Regular Firm Activities Required to Hit $1.5 Million in 7 Months

Lecture 2: Running the Numbers to Determine Requirements for $1.5 Million in 7 Months

Lecture 3: Determining Week-by-Week Revenue and Gross Margin

Chapter 18: Module 11: Grow Your Business & Make it Even More Sellable

Lecture 1: Avoid Expensive Internal Hire with a Master Vendor Agreement

Lecture 2: How to Hire Effective 100% Commission Internal Personnel

Lecture 3: How to Attract the Best and Brightest Unpaid Interns

Lecture 4: Limit Your Expansion Risk with Flexible Arrangements

Lecture 5: How to Determine if Your Business is Ready for Expansion

Chapter 19: Bonus Documentation to Download and Use for Your Business

Lecture 1: Sample Client Agreement Template