Startup Marketing: Dekker's 0-1 Million Startup Entrepreneur

Course Curriculum

Chapter 1: Startup Marketing Tips & What to Avoid

Lecture 1: Be Specific with Your Startup Marketing!

Lecture 2: Avoid Big Capital Expenditures A

Lecture 3: Avoid Big Capital Expenditures B

Lecture 4: Borrow Credibility, Don't Build It

Lecture 5: Million Dollar Weekend

Lecture 6: Approaching Influencers

Lecture 7: Leveraging & Repurposing Existing Content (OPTIONAL)

Lecture 8: Latch onto Larger Companies 1

Lecture 9: Latch onto Larger Companies 2

Lecture 10: Avoid Perfectionism & Take Non-Financial Risks

Lecture 11: Marketplaces 1

Lecture 12: Marketplaces 2

Lecture 13: ASO 1 – Keyword Research

Lecture 14: ASO 2 – Optimization

Lecture 15: Entrepreneurial You

Chapter 2: Public Relations for Startups

Lecture 1: Introduction

Lecture 2: Easy Public Relations Pitch- HARO

Lecture 3: Pay Journalists Directly

Lecture 4: How to Get on Podcasts

Lecture 5: $1M in 12 Days: Case Study

Lecture 6: Concept Cars

Lecture 7: Soliciting for Public Relations 1

Lecture 8: TEMPLATE to pitch bloggers/journalists.

Lecture 9: Perfect Pitch (Based on Science)

Lecture 10: Getting Published in Major Publications

Lecture 11: Startup PR Case Study: Luggage

Lecture 12: Easiest Way to Get Published – HARO (Help A Reporter Out)

Lecture 13: 15 HARO Rules

Lecture 14: Sample HARO Pitch

Lecture 15: HARO PR Pitch Templates from DigiGrow

Lecture 16: Soliciting for Public Relations 2

Lecture 17: SparkToro

Lecture 18: PR Storytelling 1

Lecture 19: PR Storytelling 2

Lecture 20: PR Storytelling 3

Lecture 21: PR Storytelling 4

Lecture 22: Public Relations Storytelling Examples

Lecture 23: Dramatization Examples

Lecture 24: PR Crisis Management

Lecture 25: Profiting from Surprise

Lecture 26: Advice from the YouTube Formula

Lecture 27: Gong Example

Lecture 28: My #1 Piece of Advice for PR & Event Content

Lecture 29: Personal Branding Public Relations

Lecture 30: Public Relations Examples (Storytelling)

Lecture 31: Building a Story Brand

Lecture 32: Unconventional PR 1

Lecture 33: Scaling Public Relations 1

Lecture 34: Unconventional PR 2

Lecture 35: Scaling Public Relations 2

Lecture 36: Udemy's PR

Lecture 37: PR Stunt Case Study: Ikea

Lecture 38: How to Become Famous in 2 Months

Lecture 39: Platform: Get Noticed in a Busy World

Chapter 3: Scaling Up

Lecture 1: Why Startups Fail

Lecture 2: Startup Tactics

Lecture 3: Anti Detect Browsers

Lecture 4: 12 Easy Ways to Make Millions for Your Business (Changing the Channel)

Chapter 4: Word of Mouth Marketing

Lecture 1: Word of Mouth 1

Lecture 2: Word of Mouth Drivers

Lecture 3: Tips to Generate Word of Mouth Growth Hacking

Lecture 4: Word of Mouth Growth Hacking Worksheet

Lecture 5: Canva Word of Mouth Growth Hacking Case Study

Lecture 6: Viral Content Growth Hacking

Lecture 7: Viral Word of Mouth in the Book Industry

Lecture 8: Beard Bib Example – Virality

Chapter 5: Growth Hacking Introduction & Key Concepts

Lecture 1: The 3 Principles of Growth Hacking

Lecture 2: Example of the 3 Growth Hacking Principles

Lecture 3: Supply & Demand Growth Hacking

Lecture 4: Example – Low Supply Growth Hacking

Lecture 5: Economies of Scale or Leverage

Lecture 6: Growth Hacking Tactic for Economies of Scale

Lecture 7: Marketing Psychology Growth Hacking

Lecture 8: Example – Marketing Psychology Growth Hacking

Lecture 9: Growth Hacking Mistakes

Lecture 10: Look for Big Opportunities, Not just Problems

Lecture 11: 50+ Growth Hacking Cases Studies (Including Tinder, Freshly, Harry's, etc.)!

Lecture 12: Growth Hacker Marketing

Chapter 6: Easy Approaches to Growth Hacking Acquisition & Lead Generation

Lecture 1: InVideo: Generate Videos in Minutes with AI

Lecture 2: Pay People to Talk to Sales

Lecture 3: Lead Generation Is Easy