Strategic Communication

Strategic Communication, available at $39.99, has an average rating of 3.35, with 36 lectures, based on 53 reviews, and has 2288 subscribers.

You will learn about Plan strategic communication Select communication objectives Strategic communication tools Measure action results Crystallize main messages Follow strategic communication plan Create actionable objectives Find best ways to reach your audience This course is ideal for individuals who are Managers and directors who are often in front of audiences or Beginner communicators who need tools or Advanced communicators in a need for new ideas It is particularly useful for Managers and directors who are often in front of audiences or Beginner communicators who need tools or Advanced communicators in a need for new ideas.

Enroll now: Strategic Communication

Summary

Title: Strategic Communication

Price: $39.99

Average Rating: 3.35

Number of Lectures: 36

Number of Published Lectures: 36

Number of Curriculum Items: 36

Number of Published Curriculum Objects: 36

Original Price: $29.99

Quality Status: approved

Status: Live

What You Will Learn

Plan strategic communication
Select communication objectives
Strategic communication tools
Measure action results
Crystallize main messages
Follow strategic communication plan
Create actionable objectives
Find best ways to reach your audience

Who Should Attend

Managers and directors who are often in front of audiences
Beginner communicators who need tools
Advanced communicators in a need for new ideas

Target Audiences

Managers and directors who are often in front of audiences
Beginner communicators who need tools
Advanced communicators in a need for new ideas

To make best first impression and reach your targets it’s important to know why communication with a strategic message is essential, what’s a good wayto plan your communication and how you can clarify your your main points. Strategic communication means you control the flow.

Inside this course you will get to know strategic communication process, planning, key parts of the planningand advice, tips for success. Course has examples of real-life situations from successful actions and situations where strategic communication has failed. You will learn how to make your messageclear and how to meet communication objectives. Strategic communication significantly affects to success of all organizations.

This course covers five step process for successful strategic communication. In this process you have to recognize audience, decide goals and objectives, develop key messages and tactical plan and later how the success is evaluated and by which key performance indicators. First of all make objectives clear to all involved people. Decide what’s the most important message to make your communication strategic. You will need a clear mission to start from the beginning.

To start your strategic communication from day one, you will need to learn tools

Linear Responsibility Chart
AIDA Approach
SWOT Analysis and
Balanced Scorecard.

These are first tools to learn and there will be also examples of usage including templates ready to use. Learn them clearly in this course and become successful strategic communicator.

Don’t forget to evaluate your results. In this course you will learn how to setup KPIs that really make the difference. You will also gain understanding of setting a benchmark, enhance the evaluation process. Later you will understand why feedback is important to reach the target.

Enroll today and reach your strategic communication objectives!

Course Curriculum

Chapter 1: Introduction

Lecture 1: What you'll learn in this course

Lecture 2: Motivation

Lecture 3: Welcome

Lecture 4: Introduction

Lecture 5: Strategic Communication Examples

Lecture 6: Why strategic communication is needed

Lecture 7: How to communicate more strategic

Lecture 8: Why strategic communication is always planned

Chapter 2: Strategic Communication Plan

Lecture 1: What you'll learn about Strategic Communication Plan

Lecture 2: Strategic Communication Plan

Lecture 3: Strategic Communication Objectives

Lecture 4: Strategic Communication Importance

Lecture 5: Strategic Communication Tips

Lecture 6: Strategic Communication Plan Template

Chapter 3: Strategic Communication Tools

Lecture 1: What you'll learn about Strategic Communication Tools

Lecture 2: Tools: Linear Responsibility Chart

Lecture 3: Practice: Linear responsibility chart

Lecture 4: Case: Linking People and Their Decision Making Power

Lecture 5: Tools: AIDA Approach

Lecture 6: Practice: AIDA approach

Lecture 7: Case: Communicate bigger change

Lecture 8: Tools: SWOT Analysis

Lecture 9: Practice: SWOT analysis

Lecture 10: Case: New product or product line

Lecture 11: Tools: Balanced Scorecard

Lecture 12: Practice: Balanced scorecard

Lecture 13: Case: Balanced Scorecard in Action

Chapter 4: Strategic Communication Evaluation

Lecture 1: What you'll learn about Strategic Communication Evaluation

Lecture 2: Strategic Communication Key Performance Indicators

Lecture 3: Strategic Communication Advanced Evaluation

Lecture 4: Strategic Communication Feedback

Lecture 5: Practice: Feedback

Lecture 6: Case: One team issue and solution

Chapter 5: Conclusion

Lecture 1: Strategic Communication Conclusion

Lecture 2: About the instructor

Lecture 3: Bonus lecture

Instructors

Jouni Ruotanen
Strategic Project Management and Business Process Specialist

Rating Distribution

1 stars: 9 votes
2 stars: 8 votes
3 stars: 14 votes
4 stars: 12 votes
5 stars: 10 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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