Successful International Companies in China
Successful International Companies in China, available at $19.99, has an average rating of 2.75, with 12 lectures, based on 2 reviews, and has 541 subscribers.
You will learn about learn successful foreign business models in China. learn how to adapt your international business to Chinese market and Chinese culture; Learn the successful business model of 10 world-renowned international companies; learn how to succeed in doing business in China This course is ideal for individuals who are Businessmen and enterprises interested in the business models of the some world-renowned international companies; businessmen and enterprises interested in doing business with China; students interested in Chinese language and culture, including business culture. or People interested in international business, particularly those interested in foreign business in China It is particularly useful for Businessmen and enterprises interested in the business models of the some world-renowned international companies; businessmen and enterprises interested in doing business with China; students interested in Chinese language and culture, including business culture. or People interested in international business, particularly those interested in foreign business in China.
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Summary
Title: Successful International Companies in China
Price: $19.99
Average Rating: 2.75
Number of Lectures: 12
Number of Published Lectures: 12
Number of Curriculum Items: 12
Number of Published Curriculum Objects: 12
Original Price: $19.99
Quality Status: approved
Status: Live
What You Will Learn
- learn successful foreign business models in China.
- learn how to adapt your international business to Chinese market and Chinese culture;
- Learn the successful business model of 10 world-renowned international companies;
- learn how to succeed in doing business in China
Who Should Attend
- Businessmen and enterprises interested in the business models of the some world-renowned international companies; businessmen and enterprises interested in doing business with China; students interested in Chinese language and culture, including business culture.
- People interested in international business, particularly those interested in foreign business in China
Target Audiences
- Businessmen and enterprises interested in the business models of the some world-renowned international companies; businessmen and enterprises interested in doing business with China; students interested in Chinese language and culture, including business culture.
- People interested in international business, particularly those interested in foreign business in China
This course will introduce the successful business models of ten world-renowned international companies in China and Chinese companies well-recognized in international market. For example, the Sinofication of KFC with its Chinese interior and exterior design, its recipe transformed by traditional Chinese food; The history of Starbucks and the reasons of its miraculous, worldwide success, and its appeal to the white collars of contemporary China; Ikea’s adaptation to China by overcoming its price challenge in Chinese market and making itself the “luxurious low-cost” products; the attraction of Sam’s club with its membership system for the wealthy class in Beijing and Shenzhen; P&G’s multi-brand strategies that appeal to the different needs and purchasing power of customers, its education of Chinese customers about its products and its transformation from “multi-brand products” to “multi-products under one brand” in order to cater to both high and low-income customers; Kodak’s industry-wide acquisition of Chinese film material industry under the support of Chinese government, and its bankruptcy in digital camera era; The Chinese training school “New Oriental” as the portal for Chinese students’ studying abroad, its inspirational spirit and its entrance into stock market in America and law suit with ETS; Baidu as the Chinese google, the leading searching engine with its pay-per-click scandal and rectification of its business image; The Chinese electronic company Haier’s exploration of niche market, as one of very few Chinese companies building factories in America, with products made in America, and won internationally recognized brand name.
These detailed, data-supported account of the innovative business models of world-renowned international companies in China and Chinese companies in the world market can not only provide quintessential, proved successful business lessons to ambitious enterprises, but also lead them into the portal of China as the world’s biggest market, supplier, and economic body of today–into its consumer culture, purchasing power and idiosyncrasy, as well as its far-from-being fully tapped potentiality international business. In one word, don’t miss this course.
After learning this course, you will realize that numerous world-renowned companies find one of the greatest international markets in China (for example, the annual revenue of Sam’s Club in Shen Zhen was once ranked no. 1 in the club’s international revenue; there are thousands of Starbucks now in China; and the Chinese company Lenovo was able to acquire IBM and successfully incorporate it). With this realization, you might want to learn my many well-designed courses in Chinese language and business Chinese published on this same platform: For example, the six-course sequence of College Mandarin Chinese on Your Own Curriculum that allows you to learn 3 years of standard college Chinese curriculum in just months and save you 36000 dollars of college tuition, and the Business Chinese course.
The instructor is Professor Hong Zeng, award-winning professor of Chinese for 16 years at prestigious American colleges such as University of North Carolina, Chapel Hill, College of William and Mary, Swarthmore College; Carleton College and Hamline University. She has two PhDs in Chinese and comparative language and literature, and has taught Chinese language and cultural courses at all levels and published five well-endorsed books in America. She has also taught business Chinese and Chinese business.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction of the course
Chapter 2: Success Stories of International Companies in China
Lecture 1: 1. The sinofication of KFC
Lecture 2: 2. Starbucks' Attraction to Chinese White Collars
Lecture 3: 3. Ikea's luxurious low-cost store in China
Lecture 4: 4. Sam's club as attraction to the wealthy in China
Lecture 5: 5. P&G's multi-brand strategy
Lecture 6: 6. Kodak's industry-wide acquisition in China
Lecture 7: 7. New Oriental as Portal for Studying Abroad
Lecture 8: 8. Baidu as China's Google
Lecture 9: 9. Haier products made in America
Lecture 10: 10. Lenovo's industry-wide acquisition of IBM
Lecture 11: Bonus Lecture My website of Chinese language/culture of free contents and others
Instructors
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Hong Zeng
Professor of Chinese and English literature
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- 2 stars: 1 votes
- 3 stars: 1 votes
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Frequently Asked Questions
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You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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