Tableau for Business Analytics and Marketing

Tableau for Business Analytics and Marketing, available at $59.99, has an average rating of 4.19, with 50 lectures, based on 753 reviews, and has 4358 subscribers.

You will learn about How to leverage Tableau to solve real world problems Build a data driven buyer persona using Tableau Analyze Email Marketing data with Tableau Quantify the Impact of a Marketing Campaign with Tableau What KPIs are important in the marketing space How to create a demographic dashboard This course is ideal for individuals who are Marketing specialists who want to improve their analytical skills or Marketing specialists who want learn new analytical techniques or Managers who want to take better Decisions using Data or Anyone who wants to learn how to leverage Data for boost the Business It is particularly useful for Marketing specialists who want to improve their analytical skills or Marketing specialists who want learn new analytical techniques or Managers who want to take better Decisions using Data or Anyone who wants to learn how to leverage Data for boost the Business.

Enroll now: Tableau for Business Analytics and Marketing

Summary

Title: Tableau for Business Analytics and Marketing

Price: $59.99

Average Rating: 4.19

Number of Lectures: 50

Number of Published Lectures: 48

Number of Curriculum Items: 50

Number of Published Curriculum Objects: 48

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

How to leverage Tableau to solve real world problems
Build a data driven buyer persona using Tableau
Analyze Email Marketing data with Tableau
Quantify the Impact of a Marketing Campaign with Tableau
What KPIs are important in the marketing space
How to create a demographic dashboard

Who Should Attend

Marketing specialists who want to improve their analytical skills
Marketing specialists who want learn new analytical techniques
Managers who want to take better Decisions using Data
Anyone who wants to learn how to leverage Data for boost the Business

Target Audiences

Marketing specialists who want to improve their analytical skills
Marketing specialists who want learn new analytical techniques
Managers who want to take better Decisions using Data
Anyone who wants to learn how to leverage Data for boost the Business

Do you have the desire to analyze marketing data?

Visualizing marketing data through Tableau can be a game changer. It can be the skill to take your career to the next level.

In this course you will learn:

What KPIs are important in the marketing space
How to visualize these KPIs
How to create a demographic dashboard
How analyze email marketing data
How to quantify the impact of an ad campaign

Use Tableau to Analyze Marketing Data

The three case studies in the course are:

Data Informed Buyer Persona
Email Marketing Analysis
Promotion Impact Analysis

In these three case studies we will build out data visualizations that will uncover the key trends that matter.

Content and Overview

In this course we will delve into how Tableau can be applied to marketing data. There are vast amounts of data sources in the marketing space and being able to combine these data sources will give you a leg up on your competition.

The case studies will provide you with a real world business setting to learn about Tableau and how data visualization can be a potent tool for unlocking useful insights. I feel that it is important for me not to only explain the theory but also create an environment for my students to apply the theories they are learning.

By the time you finish this course, you will have the ability to study marketing data and uncover interesting trends. Uncovering these trends are the first step towards creating a “Data Informed” marketing team. The next step is to apply the insights gleaned from these trends to build better marketing campaigns.

What You Will Learn

-How to leverage Tableau to solve real world problems

-Build a data driven buyer persona using Tableau

-Analyze Email Marketing data with Tableau

-Quantify the Impact of a Marketing Campaign with Tableau

Course Curriculum

Chapter 1: Extras! Download them before they gone!

Lecture 1: Tableau Sales, Margin & Marketing Workshop

Lecture 2: Marketing Dashboards 101: The Do’s and the Don’ts to Building in Tableau

Lecture 3: “Data-Driven” vs “Data-Informed” Marketing

Chapter 2: Introduction

Lecture 1: Introduction

Lecture 2: EXTRA: Learning Paths

Lecture 3: Why?

Lecture 4: Beginner vs. Advanced Tableau User Course Path

Lecture 5: 3 Quick Ways to Apply Tableau to Increase Marketing ROI

Lecture 6: Student Testimonial

Lecture 7: Get the materials

Chapter 3: Buyer Persona Case Study

Lecture 1: Update on Udemy Reviews

Lecture 2: What is a buyer persona?

Lecture 3: Demographics Dashboard Overview

Lecture 4: Types of Marketing Data Sources

Lecture 5: Data Source Download

Lecture 6: Connecting to the Data Source

Lecture 7: Building KPI Indicators

Lecture 8: Sales Analysis Visualizations

Lecture 9: Visualizing Demographics

Lecture 10: Building the Dashboard

Lecture 11: Environmental Initiative Use Case

Lecture 12: Connecting to Survey Data

Lecture 13: Working with Survey Data

Lecture 14: Survey Analysis Recommendation

Chapter 4: Email Marketing Analysis

Lecture 1: Email Marketing Dashboard Introduction

Lecture 2: Data Source Download

Lecture 3: KPI Indicators

Lecture 4: Treemap

Lecture 5: Click Through Rate Bar Chart

Lecture 6: Time and Day Heatmap

Lecture 7: Building the Email Marketing Dashboard

Lecture 8: Investigating the Master Email List

Lecture 9: Potential Reasons for Low Click Through Rate

Lecture 10: Digging into the Data

Chapter 5: Marketing Impact Analysis

Lecture 1: Introduction to the Promotion Impact Dashboard

Lecture 2: Data Source Download

Lecture 3: Exploring & Connecting To the Data

Lecture 4: Sales Visualizations

Lecture 5: Promotional Calendar

Lecture 6: Building the Promotional Dashboard

Chapter 6: Tableau 101

Lecture 1: Section Introduction

Lecture 2: Download Tableau Public(For Free!)

Lecture 3: Tableau Desktop vs. Tableau Public

Lecture 4: Data Connection Screen

Lecture 5: Dimensions vs. Measures

Lecture 6: Show Me Tab

Lecture 7: More Content Coming 5/2019

Chapter 7: Congratulations!! Don't forget your Prize 🙂

Lecture 1: Bonus: How To UNLOCK Top Salaries (Live Training)

Instructors

John David Ariansen
Experienced Tableau Consultant and Analytics Educator
SuperDataScience Team
Helping Data Scientists Succeed
Ligency Team
Helping Data Scientists Succeed

Rating Distribution

1 stars: 10 votes
2 stars: 22 votes
3 stars: 96 votes
4 stars: 261 votes
5 stars: 364 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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