Target Internal Audiences & Stakeholders With Confidence
Target Internal Audiences & Stakeholders With Confidence, available at $54.99, has an average rating of 3.75, with 13 lectures, based on 4 reviews, and has 98 subscribers.
You will learn about Improve your communications efforts by transforming the way you look at the audiences inside your company Unleash your talent by figuring out who you need to communicate with and how best to reach those target audiences Break through communication barriers by helping leaders make strategic decisions based on their intended audience Stand out at work by finding and focusing on the target audiences most important to your organization This course is ideal for individuals who are Entry level communications professionals who want to develop the core communications skills they need to do their jobs and be competent in their field or Communications generalists who want to continue building their strategic communications and problem-solving skills as their career responsibilities grow or Communications specialists with expertise in other areas of communication who want to expand their knowledge of internal communications, possibly to move into or succeed in a new role or Strategic communications advisors who are looking for tools and resources that will help them mentor less experienced communications professionals or Senior communications leaders who are looking for credible resources to help them influence and guide other business professionals or Communications instructors who want to supplement their course teaching materials or Communication students who are looking for additional resources to support their studies or research projects or Recent graduates who want to bridge the gap between communications theory and application as they enter the workforce for the first time or Not intended for: Communications professionals who are looking for tools and resources related to external communications strategies and programs; individuals who want to improve English as a second language; members of the general public who want to build their personal communication skills It is particularly useful for Entry level communications professionals who want to develop the core communications skills they need to do their jobs and be competent in their field or Communications generalists who want to continue building their strategic communications and problem-solving skills as their career responsibilities grow or Communications specialists with expertise in other areas of communication who want to expand their knowledge of internal communications, possibly to move into or succeed in a new role or Strategic communications advisors who are looking for tools and resources that will help them mentor less experienced communications professionals or Senior communications leaders who are looking for credible resources to help them influence and guide other business professionals or Communications instructors who want to supplement their course teaching materials or Communication students who are looking for additional resources to support their studies or research projects or Recent graduates who want to bridge the gap between communications theory and application as they enter the workforce for the first time or Not intended for: Communications professionals who are looking for tools and resources related to external communications strategies and programs; individuals who want to improve English as a second language; members of the general public who want to build their personal communication skills.
Enroll now: Target Internal Audiences & Stakeholders With Confidence
Summary
Title: Target Internal Audiences & Stakeholders With Confidence
Price: $54.99
Average Rating: 3.75
Number of Lectures: 13
Number of Published Lectures: 13
Number of Curriculum Items: 13
Number of Published Curriculum Objects: 13
Original Price: CA$24.99
Quality Status: approved
Status: Live
What You Will Learn
- Improve your communications efforts by transforming the way you look at the audiences inside your company
- Unleash your talent by figuring out who you need to communicate with and how best to reach those target audiences
- Break through communication barriers by helping leaders make strategic decisions based on their intended audience
- Stand out at work by finding and focusing on the target audiences most important to your organization
Who Should Attend
- Entry level communications professionals who want to develop the core communications skills they need to do their jobs and be competent in their field
- Communications generalists who want to continue building their strategic communications and problem-solving skills as their career responsibilities grow
- Communications specialists with expertise in other areas of communication who want to expand their knowledge of internal communications, possibly to move into or succeed in a new role
- Strategic communications advisors who are looking for tools and resources that will help them mentor less experienced communications professionals
- Senior communications leaders who are looking for credible resources to help them influence and guide other business professionals
- Communications instructors who want to supplement their course teaching materials
- Communication students who are looking for additional resources to support their studies or research projects
- Recent graduates who want to bridge the gap between communications theory and application as they enter the workforce for the first time
- Not intended for: Communications professionals who are looking for tools and resources related to external communications strategies and programs; individuals who want to improve English as a second language; members of the general public who want to build their personal communication skills
Target Audiences
- Entry level communications professionals who want to develop the core communications skills they need to do their jobs and be competent in their field
- Communications generalists who want to continue building their strategic communications and problem-solving skills as their career responsibilities grow
- Communications specialists with expertise in other areas of communication who want to expand their knowledge of internal communications, possibly to move into or succeed in a new role
- Strategic communications advisors who are looking for tools and resources that will help them mentor less experienced communications professionals
- Senior communications leaders who are looking for credible resources to help them influence and guide other business professionals
- Communications instructors who want to supplement their course teaching materials
- Communication students who are looking for additional resources to support their studies or research projects
- Recent graduates who want to bridge the gap between communications theory and application as they enter the workforce for the first time
- Not intended for: Communications professionals who are looking for tools and resources related to external communications strategies and programs; individuals who want to improve English as a second language; members of the general public who want to build their personal communication skills
Welcome to the business course “Target Internal Audiences & Stakeholders With Confidence”
Do you want to break through communication barriers within your organization? Then this is the course for you. It will help you build your communications skills, stand out at work, and transform the way you look at the audiences inside your company.
Topics
This course is about the kinds of information you can use to identify and define the people and groups inside your organization. Once you identify those audiences, you will be able to target them as part of your next business or communications strategy.
In this course, you will learn about three main categories of information: firmographics, demographics, and psychographics. After learning the basics about each category, you will discover more about them in detail.
The course will review
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five ways to look at your workforce using firmographic criteria,
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11 different types of demographic criteria, and
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six ways to get to know your internal audiences using psychographics
Delivery
This is an introductory course intended for
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business professionals,
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communicators,
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recent graduates, and
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students.
The course is delivered as a combination of animated video and presentation slides. It includes five sections and will take approximately 1 hour to complete.
Outcomes
By the end of this course, you will be able to:
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improve your organizational communications efforts,
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figure out who you need to communicate with and how best to reach those target audiences,
-
help leaders make strategic decisions based on their intended audience, and
-
find and focus on the target audiences most important to your organization.
Practical Application
If you want to take immediate action following the course, you will be able to download an audience checklist that will help you get started. This checklist will guide you through the process of creating a profile for each of your target audiences.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Is this course for you?
Lecture 2: The business/communication connection
Lecture 3: The critical characteristics of an audience
Lecture 4: Your workforce as a target audience
Chapter 2: Firmographics
Lecture 1: Defining organizations using firmographics (industry, geography, performance)
Lecture 2: Using firmographics (sector, size, and structure) to define your company
Chapter 3: Demographics
Lecture 1: Applying five common demographic variables to internal audiences
Lecture 2: Understanding workforce demographics (education, occupation, status, and hours)
Lecture 3: Understanding workforce demographics, part 2 (rank, length of service)
Chapter 4: Psychographics
Lecture 1: Reviewing psychographics in detail (culture, behaviour, personality)
Lecture 2: Psychographics (life stage, computer literacy, outlook, social class)
Lecture 3: Psychographics (motivation, engagement, personality)
Chapter 5: Conclusion
Lecture 1: Course wrap up and next steps
Instructors
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Amber Wasfy
Instructional design expert
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 2 votes
- 4 stars: 1 votes
- 5 stars: 1 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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