The Art of Nonprofit Donor Cultivation

The Art of Nonprofit Donor Cultivation, available at $44.99, with 19 lectures, 8 quizzes.

You will learn about The four aspects of unconscious thought at play in every donor interaction: motivation, identity, goal style, and decision-making approach. How an understanding of social identity theory can supercharge our nonprofit fundraising abilities. Understanding your own identity in order to bridge cultivating communications with your donors. Using regulatory focus to fine-tune your personal goals, including examples to consider. The three phases of donor cultivation and how beliefs, emotions, and action tendencies (or “BEATs”) affect every donor’s motivation to give. Nurturing donor identities, particularly that of "advocate. How goals, utility, and decision fatigue affect your fundraising work. The connection between basic human needs and your motivations surrounding donor cultivation. This course is ideal for individuals who are If you are in fundraising, marketing, or any public-facing role in your nonprofit, then this learning path speaks directly to your specific role. It is particularly useful for If you are in fundraising, marketing, or any public-facing role in your nonprofit, then this learning path speaks directly to your specific role.

Enroll now: The Art of Nonprofit Donor Cultivation

Summary

Title: The Art of Nonprofit Donor Cultivation

Price: $44.99

Number of Lectures: 19

Number of Quizzes: 8

Number of Published Lectures: 19

Number of Published Quizzes: 8

Number of Curriculum Items: 27

Number of Published Curriculum Objects: 27

Original Price: $49.99

Quality Status: approved

Status: Live

What You Will Learn

The four aspects of unconscious thought at play in every donor interaction: motivation, identity, goal style, and decision-making approach.
How an understanding of social identity theory can supercharge our nonprofit fundraising abilities.
Understanding your own identity in order to bridge cultivating communications with your donors.
Using regulatory focus to fine-tune your personal goals, including examples to consider.
The three phases of donor cultivation and how beliefs, emotions, and action tendencies (or “BEATs”) affect every donor’s motivation to give.
Nurturing donor identities, particularly that of "advocate.
How goals, utility, and decision fatigue affect your fundraising work.
The connection between basic human needs and your motivations surrounding donor cultivation.

Who Should Attend

If you are in fundraising, marketing, or any public-facing role in your nonprofit, then this learning path speaks directly to your specific role.

Target Audiences

If you are in fundraising, marketing, or any public-facing role in your nonprofit, then this learning path speaks directly to your specific role.

About this course…

Nonprofit donor cultivation involves a thoughtful and strategic approach to building and nurturing relationships with prospective and existing donors. The concept emphasizes understanding donors’ motivations, interests, and identities to create personalized and transformative engagement experiences. Learning about best practices in this realm, regardless of your position, can cultivating long-term support and advocacy from your donors. Whether you’re an entry level nonprofit fundraiser, a nonprofit fundraising growing guru, or a seasoned development director, you’ll find a new take on fundraising for nonprofits within this course.

What You Will Learn

The four aspects of unconscious thought at play in every donor interaction: motivation, identity, goal style, and decision-making approach.
The three phases of donor cultivation and how beliefs, emotions, and action tendencies (or “BEATs”) affect every donor’s motivation to give.
How an understanding of social identity theory can supercharge our nonprofit fundraising abilities.
Nurturing donor identities, particularly that of “advocate.
Understanding your own identity in order to bridge cultivating communications with your donors.
How goals, utility, and decision fatigue affect your fundraising work.
Using regulatory focus to fine-tune your personal goals, including examples to consider.
The connection between basic human needs and your motivations surrounding donor cultivation.

Who is this course for?

Need nonprofit fundraising best practices and fresh takes? If you are in fundraising, marketing, or any public-facing role in your nonprofit, then this learning path speaks directly to your specific role. For those in nonprofit programs, operations, finance, facilities, or other supportive departments, you’ll gain an understanding of your role in donor development, identification, stewardship, and ultimately engagement!

Suitable for all nonprofit professionals!

This course explores the following Korn Ferry competencies:

Driving Engagement
Interpersonal Savvy
Demonstrating Self-Awareness
Persuasion
Instilling Trust

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction to Nonprofit Donor Cultivation

Lecture 2: Introduction to The Art of Nonprofit Donor Cultivation Course

Lecture 3: Downloadable Workbook

Chapter 2: Bronze 1: What is Donor Cultivation?

Lecture 1: What you can expect in this lesson

Lecture 2: What is donor cultivation?

Lecture 3: Why does donor cultivation matter?

Chapter 3: Bronze 2: Skills to Support Donor Cultivation

Lecture 1: Skills to Support Donor Cultivation

Chapter 4: Bronze 3: What Does Effective Donor Cultivation Look Like?

Lecture 1: What does effective donor cultivation look like?

Lecture 2: Assessing our Donor Cultivation Efforts

Chapter 5: Silver 1: Activating our Own Donor Cultivation Abilities

Lecture 1: What you can expect in this badge

Lecture 2: Activating our Own Donor Cultivation Abilities

Lecture 3: Leading Donor Cultivation Efforts at Your Nonprofit

Chapter 6: Silver 2: How to Build & Improve Donor Cultivation Efforts at Your Nonprofit

Lecture 1: How to Build & Improve Donor Cultivation Efforts at Your Nonprofit

Chapter 7: Silver 3: Setting Personal Donor Cultivation Goals

Lecture 1: Setting Personal Donor Cultivation Goals

Lecture 2: Setting Organizational Donor Cultivation Goals

Chapter 8: Gold 1: Getting Motivated to Improve Donor Cultivation

Lecture 1: What you can expect

Lecture 2: Getting Motivated to Improve Donor Cultivation

Lecture 3: Motivating Others to Improve Donor Cultivation

Chapter 9: Gold 2: Donor Cultivation in Review

Lecture 1: Donor Cultivation in Review

Instructors

Dr. Emilie Socash
Organizational & Leadership Psychologist | Small Biz Savant

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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