The Complete Online Business Masterclass 2024

Course Curriculum

Chapter 1: Introduction

Lecture 1: What to Expect of This Course

Lecture 2: 75 Online Business Ideas

Lecture 3: FAQ

Chapter 2: Find & Evaluate Business Startup Ideas

Lecture 1: How Startups Succeed

Lecture 2: How Ideas Are Born

Lecture 3: 5 Ways to Find Ideas

Lecture 4: Capture & Activate Inspiration

Lecture 5: Your Unfair Advantage

Lecture 6: Assignment – The Idea List

Lecture 7: How to Evaluate Startup Ideas

Lecture 8: Evaluate the Problem

Lecture 9: Evaluate the Solution

Lecture 10: Evaluate the Market

Lecture 11: Calculate Your TAM

Lecture 12: Calculate Your SAM

Lecture 13: Calculate Your SOM

Lecture 14: Evaluate the Competition

Lecture 15: The Evaluation Checklist

Lecture 16: Scalability

Lecture 17: B2B vs B2C

Lecture 18: Digital vs Physical

Lecture 19: Service vs Product

Lecture 20: Thank You!

Chapter 3: Write Your Business Plan

Lecture 1: Why You Need a Business Plan

Lecture 2: Business Description

Lecture 3: Marketing Analysis

Lecture 4: Organization & Management

Lecture 5: Marketing Strategy

Lecture 6: Sales Strategy

Lecture 7: Financial Projection

Lecture 8: Executive Summary

Lecture 9: Thank You!

Chapter 4: Set Up Your Business

Lecture 1: Setting Your Business Legally

Lecture 2: Creating Your Legal Entity

Lecture 3: Set Up Your Taxes

Lecture 4: Open Your Business Bank Account

Chapter 5: Business Branding

Lecture 1: The Structure Of Branding

Lecture 2: Branding vs Marketing

Lecture 3: Why You Need a Brand Strategy

Lecture 4: The Importance Of Purpose

Lecture 5: Purpose Examples

Lecture 6: Your Purpose

Lecture 7: The Importance Of Vision

Lecture 8: Vision Examples

Lecture 9: Your Vision

Lecture 10: The Importance Of Mission

Lecture 11: Mission Examples

Lecture 12: Your Mission

Lecture 13: The Importance Of Values

Lecture 14: Values Examples

Lecture 15: Your Values

Lecture 16: Who Is Your Audience?

Lecture 17: Buyer Persona

Lecture 18: Who Are Your Competitors?

Lecture 19: What Makes You Different?

Lecture 20: Differentiator Examples

Lecture 21: The Importance Of Positioning

Lecture 22: Your Positioning Statement

Lecture 23: What Is Brand Personality

Lecture 24: Define Your Brand Personality

Lecture 25: Find Your Brand Voice

Lecture 26: The Power Of Brand Storytelling

Lecture 27: How To Tell Your Brand Story

Lecture 28: Name Your Brand

Lecture 29: Create Your Tagline

Lecture 30: Your Brand Colors

Lecture 31: Your Brand Fonts

Lecture 32: Brand Logo Types

Lecture 33: Your Brand Logo

Lecture 34: Thank You!

Chapter 6: Financial Startup Budgeting

Lecture 1: Startup Budget Template

Lecture 2: Budget Currency

Lecture 3: Budget Goal

Lecture 4: Startup vs Overhead Expenses

Lecture 5: Startup Expenses

Lecture 6: Overhead Expenses

Lecture 7: Months at a Loss (Products)

Lecture 8: Months at a Loss (Services)

Lecture 9: Summary

Chapter 7: Financial Planning

Lecture 1: Financial Planning Explained

Lecture 2: Financial Forecasting

Lecture 3: Financial Statements

Lecture 4: Profit & Loss Statement

Lecture 5: Profit & Loss Statement Template

Lecture 6: Balance Sheet

Lecture 7: Balance Sheet Template

Lecture 8: Cash Flow

Lecture 9: Cash Flow Template

Lecture 10: Financial Statements Summary

Chapter 8: Fundraising

Lecture 1: Fundraising Explained

Lecture 2: Funding Stages

Lecture 3: Network