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The Entrepreneur's Guide to Storytelling in Marketing

Business

Rating4.6
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The Entrepreneur's Guide to Storytelling in Marketing, available at $64.99, has an average rating of 4.63, with 40 lectures, based on 2089 reviews, and has 12064 subscribers.

You will learn about Effectively Pitch the Story of Your Business Sell the Core Benefits of Your Products and Services Leverage the Power of Word-of-Mouth and Networking Understand the Influence of Emotions on Customer Behavior Leverage the Social Influence of Your Customers, Employees, Fans and Supporters Create Valuable Content that will Drive Traffic and Interest in Your Business This course is ideal for individuals who are The ideals students for this course are marketers that want to expand their area of expertise and are on the lookout for cool and innovative ideas, as well as entrepreneurs that want to grow their business and offer great value to their customers. It is particularly useful for The ideals students for this course are marketers that want to expand their area of expertise and are on the lookout for cool and innovative ideas, as well as entrepreneurs that want to grow their business and offer great value to their customers.

Enroll now: The Entrepreneur's Guide to Storytelling in Marketing

Summary

Title: The Entrepreneur's Guide to Storytelling in Marketing

Price: $64.99

Average Rating: 4.63

Number of Lectures: 40

Number of Published Lectures: 40

Number of Curriculum Items: 40

Number of Published Curriculum Objects: 40

Original Price: €114.99

Quality Status: approved

Status: Live

What You Will Learn

  • Effectively Pitch the Story of Your Business
  • Sell the Core Benefits of Your Products and Services
  • Leverage the Power of Word-of-Mouth and Networking
  • Understand the Influence of Emotions on Customer Behavior
  • Leverage the Social Influence of Your Customers, Employees, Fans and Supporters
  • Create Valuable Content that will Drive Traffic and Interest in Your Business

Who Should Attend

  • The ideals students for this course are marketers that want to expand their area of expertise and are on the lookout for cool and innovative ideas, as well as entrepreneurs that want to grow their business and offer great value to their customers.

Target Audiences

  • The ideals students for this course are marketers that want to expand their area of expertise and are on the lookout for cool and innovative ideas, as well as entrepreneurs that want to grow their business and offer great value to their customers.

What would you say if I told you that with a great story you don’t need to have any credentials, connections or marketing budget to kickstart your business? There is no sense in investing a lot of money in advertising if you don’t have a story that sticks in the mind of your customers. The stories that convert the most are the stories that people tell about you and that is where your attention should be.

This course is designed for Marketers and Entrepreneurs that want to extend the reach of their business, cause a ruckus in the market and make their businesses stand out. I know how tough it can be to convince people to try something new and a good story will open doors for you that you never thought existed in the first place.

Each section is dedicated to teaching you these skills, the course manual will assist you during the learning process, valuable resources are scattered throughout the lectures and every section challenges you to take action by completing a project.

Feel free to explore what the course has to offer. Check out the free preview videos and remember that you have a 30-day money back guarantee once you decide to take the course. I look forward to seeing you in the virtual classroom and to hearing your story.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Welcome to the course!

Lecture 2: Top Mistakes when it Comes to Storytelling in Marketing

Lecture 3: Where Is Your Business Right Now?

Lecture 4: Section Project: The Specifics of Your Industry & Your Most Valuable Lessons

Chapter 2: The Story of Your Business

Lecture 1: Introduction

Lecture 2: The WHY of Your Business

Lecture 3: Your Internal and External Values

Lecture 4: Context, Challenges, Accomplishments and Mission

Lecture 5: The People Behind The Business

Lecture 6: Your Contribution to Society

Lecture 7: Section Project: Tell Us Your Story

Chapter 3: The Story of Your Product or Service

Lecture 1: Introduction

Lecture 2: The History of The Product

Lecture 3: The Need That Drives Clients to Your Product

Lecture 4: The Product's Role in The Life of The Customer

Lecture 5: The Product Slogan

Lecture 6: Section Project: The Short Story of Your Product

Chapter 4: The Customer Experience

Lecture 1: Introduction

Lecture 2: The Customer Experience Model

Lecture 3: The Influence of Emotions on Customer Behavior

Lecture 4: How Can You Fill In The Gaps?

Lecture 5: Section Project: Customer Experience Action Plan

Chapter 5: Activating Your Tribes

Lecture 1: Introduction

Lecture 2: The Power of Word-of-Mouth and Networking

Lecture 3: What Tribes of People Need to Function

Lecture 4: Activating Your Internal Tribe

Lecture 5: Activating Your External Tribe

Lecture 6: Section Project: Bring People Together!

Chapter 6: Content Storytelling

Lecture 1: Introduction

Lecture 2: The Virtue of Giving and Service

Lecture 3: Types of Content We Can Create

Lecture 4: The Content Marketing Plan

Lecture 5: Tips & Tools for Creating Content

Lecture 6: Section Project: Publish a "Common Mistakes" Blog Post

Chapter 7: Whatever You Do, Just Keep Walking

Lecture 1: Introduction

Lecture 2: What Have Been Your Main Learning Points?

Lecture 3: What Do You Want Your Business to Accomplish in The Next Year?

Lecture 4: What Fears and Challenges May Await You?

Lecture 5: Section Project: Share and Contribute

Lecture 6: Before You Go…

Instructors

  • Alex Glod
    Alex Glod
    Storyteller, Trainer & 3-times TEDx Speaker

Rating Distribution

  • 1 stars: 19 votes
  • 2 stars: 48 votes
  • 3 stars: 235 votes
  • 4 stars: 719 votes
  • 5 stars: 1068 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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