Tools for Early Innovation

Tools for Early Innovation, available at $19.99, has an average rating of 4.15, with 19 lectures, 4 quizzes, based on 25 reviews, and has 115 subscribers.

You will learn about Learn a simple process for the early stages of innovation Show the importance of customer insights to eventual new product success Know the customer insight tools to use at each step Increase the odds that your innovations will be successful This course is ideal for individuals who are This is a market research course targeted to business professionals who have responsibility for developing new products or services. or Product managers, product developers, project leaders, marketers, engineers, market researchers, customer insights managers and business leaders will get the most out of this course. It is particularly useful for This is a market research course targeted to business professionals who have responsibility for developing new products or services. or Product managers, product developers, project leaders, marketers, engineers, market researchers, customer insights managers and business leaders will get the most out of this course.

Enroll now: Tools for Early Innovation

Summary

Title: Tools for Early Innovation

Price: $19.99

Average Rating: 4.15

Number of Lectures: 19

Number of Quizzes: 4

Number of Published Lectures: 19

Number of Published Quizzes: 4

Number of Curriculum Items: 23

Number of Published Curriculum Objects: 23

Original Price: $24.99

Quality Status: approved

Status: Live

What You Will Learn

Learn a simple process for the early stages of innovation
Show the importance of customer insights to eventual new product success
Know the customer insight tools to use at each step
Increase the odds that your innovations will be successful

Who Should Attend

This is a market research course targeted to business professionals who have responsibility for developing new products or services.
Product managers, product developers, project leaders, marketers, engineers, market researchers, customer insights managers and business leaders will get the most out of this course.

Target Audiences

This is a market research course targeted to business professionals who have responsibility for developing new products or services.
Product managers, product developers, project leaders, marketers, engineers, market researchers, customer insights managers and business leaders will get the most out of this course.

Most new products & services fail. The #1 reason is that their developers failed to do the necessary customer research. What are customers’ top unmet needs? What ideas are most appealing to customers? What is the optimal product design? This course teaches four tools that ALL innovators can use: the product innovation charter, ethnography, concept testing and conjoint analysis. These tools get used during the critical early phases of innovation.

COURSE FORMAT

This course consists of 46 minutes of videos, broken into thirteen 1-6 minute lectures. There are four downloadable .pdf’s with templates students can use on their own projects. Four quizzes test comprehension. The primary method of teaching is case studies illustrating the use of the four tools.

INSTRUCTOR

Instructor Brian Ottum has a Ph.D. in market research, focused on the innovation process. After starting his career as a chemical engineer at Procter & Gamble, Brian has supervised hundreds of customer insight projects for clients in many industries.

COURSE OUTLINE

This course begins with the instructors bio, then shows how early innovation fits in with the entire innovation process. Actual research data is cited to justify spending the time and money on customer research. Then a simple 4-step early innovation process is described. The best tool to use at step is covered. Case studies and a quiz complete each of the four steps. At the end, students are given suggestions on where to go for deeper learning.

WHO SHOULD TAKE THIS COURSE?

This course is for product developers, product managers, marketers, engineers, scientists, designers, market researchers, customer insights managers, market analysts, and business leaders who need to know what tool to use when.

Questions? Email Brian at ottum@comcast.net or call him on his cell: 1-734-260-0597 (9am-9pm US Eastern Time)

Course Curriculum

Chapter 1: Introduction

Lecture 1: Instructor Bio

Lecture 2: Course Overview

Chapter 2: The Early Innovation Process

Lecture 1: Why Bother?

Lecture 2: Four Steps, Four Tools

Chapter 3: The First Step is to Plan

Lecture 1: First Tool, Product Innovation Charter (PIC)

Lecture 2: PIC Case Study

Lecture 3: Another PIC Case Study

Lecture 4: PIC Template

Chapter 4: Second Step is to Listen

Lecture 1: Second Tool – Ethnography

Lecture 2: Car Interiors Case Study

Lecture 3: Ethnography Guidelines & Process

Chapter 5: Third Step is to Create

Lecture 1: Third Tool – Concept Test

Lecture 2: B2B Software Case Study

Lecture 3: Concept How-To's

Chapter 6: Last Step is to Refine

Lecture 1: Last Tool – Conjoint Analysis

Lecture 2: Case Study to Build the Optimal Bike

Lecture 3: More Details on Conjoint

Chapter 7: Recap

Lecture 1: Summary

Lecture 2: Where to Learn More

Instructors

Brian Ottum
Market Research Guru with Ph.D.

Rating Distribution

1 stars: 1 votes
2 stars: 1 votes
3 stars: 2 votes
4 stars: 11 votes
5 stars: 10 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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