Ultimate Entrepreneurs Guide to Building an E-commerce Brand
Ultimate Entrepreneurs Guide to Building an E-commerce Brand, available at $54.99, has an average rating of 4.15, with 46 lectures, based on 43 reviews, and has 206 subscribers.
You will learn about Entrepreneurship and Digital Strategy: real strategies to grow sales and define a proper tech stack to support your marketing initiatives. A Holistic Mini-MBA: Branding, Operations, Pricing, Marketing, E-commerce, Digital UI/UX, Customer Service, Growth Tactics and much more! Business concepts and examples of how to optimize your website for higher conversion rates: mobile device strategy, A/B testing, user journey, and checkout. Ideal for intermediate level students who are not familiar with business concepts or e-commerce strategy. This course is ideal for individuals who are Founders and e-commerce store owners looking to level up their marketing and digital management skills – whether it be a new startup or existing brand that needs a recharge into digital channels. or Direct-to-Consumer (DTC) brands who want to learn growth tactics and how to optimize their website and user flow. Practical and real knowledge to leverage right away. or Entrepreneurs looking to get actionable insights they can use immediately to increase traffic, lower costs, become more efficient, and create an amazing digital experience. or For those interested in careers within Product Management, E-commerce, Digital Strategy, Entrepreneurship. It is particularly useful for Founders and e-commerce store owners looking to level up their marketing and digital management skills – whether it be a new startup or existing brand that needs a recharge into digital channels. or Direct-to-Consumer (DTC) brands who want to learn growth tactics and how to optimize their website and user flow. Practical and real knowledge to leverage right away. or Entrepreneurs looking to get actionable insights they can use immediately to increase traffic, lower costs, become more efficient, and create an amazing digital experience. or For those interested in careers within Product Management, E-commerce, Digital Strategy, Entrepreneurship.
Enroll now: Ultimate Entrepreneurs Guide to Building an E-commerce Brand
Summary
Title: Ultimate Entrepreneurs Guide to Building an E-commerce Brand
Price: $54.99
Average Rating: 4.15
Number of Lectures: 46
Number of Published Lectures: 46
Number of Curriculum Items: 46
Number of Published Curriculum Objects: 46
Original Price: $199.99
Quality Status: approved
Status: Live
What You Will Learn
- Entrepreneurship and Digital Strategy: real strategies to grow sales and define a proper tech stack to support your marketing initiatives.
- A Holistic Mini-MBA: Branding, Operations, Pricing, Marketing, E-commerce, Digital UI/UX, Customer Service, Growth Tactics and much more!
- Business concepts and examples of how to optimize your website for higher conversion rates: mobile device strategy, A/B testing, user journey, and checkout.
- Ideal for intermediate level students who are not familiar with business concepts or e-commerce strategy.
Who Should Attend
- Founders and e-commerce store owners looking to level up their marketing and digital management skills – whether it be a new startup or existing brand that needs a recharge into digital channels.
- Direct-to-Consumer (DTC) brands who want to learn growth tactics and how to optimize their website and user flow. Practical and real knowledge to leverage right away.
- Entrepreneurs looking to get actionable insights they can use immediately to increase traffic, lower costs, become more efficient, and create an amazing digital experience.
- For those interested in careers within Product Management, E-commerce, Digital Strategy, Entrepreneurship.
Target Audiences
- Founders and e-commerce store owners looking to level up their marketing and digital management skills – whether it be a new startup or existing brand that needs a recharge into digital channels.
- Direct-to-Consumer (DTC) brands who want to learn growth tactics and how to optimize their website and user flow. Practical and real knowledge to leverage right away.
- Entrepreneurs looking to get actionable insights they can use immediately to increase traffic, lower costs, become more efficient, and create an amazing digital experience.
- For those interested in careers within Product Management, E-commerce, Digital Strategy, Entrepreneurship.
The digital revolution has completely changed consumer behavior and brands need to respond accordingly. You will learn insider tactics of high-growth Direct-to-Consumer (DTC) digitally native brands!
The course bundle covers all major areas to focus on as a business owner to make the right decisions regarding your brand – through an e-commerce lens. My expertise connects cross-functional business units and combines them into a cohesive digital experience. You will learn about: value propositions, branding, operations, CX, marketing, digital strategy, e-commerce, and much more!
This course is for the go-getters, brainstomers, ideators, and business owners who want to learn how to execute efficiently and create high-performing brands that have a best-in-class digital experience.
Course Curriculum
Chapter 1: Pre-launch Strategy and Building Your Value Proposition
Lecture 1: Welcome to the Academy!
Lecture 2: Glossary of Course Terms & Concepts
Lecture 3: Pre-launch Strategies
Lecture 4: Product and Value Proposition Intro
Lecture 5: Value Proposition Checklist and Strategy Builder
Lecture 6: Scaling & A/B Testing
Lecture 7: Value Proposition & Product Development
Chapter 2: Branding and Packaging Best Practices
Lecture 1: Branding Basics: Part 1
Lecture 2: Brand Lens & Style Guide
Lecture 3: Branding Basics: Part 2
Lecture 4: Brand Deck Fundamentals: Example Deck
Lecture 5: Packaging Basics & Suppliers
Lecture 6: Top 3 Main Boxing Principles
Lecture 7: Packaging Tips & Brand Example
Chapter 3: Operations, Logistics & Customer Service (CX)
Lecture 1: 3rd Party Logistics (3PL)
Lecture 2: Supply Chain Considerations
Lecture 3: Shipping Carriers & Methods
Lecture 4: Best 3PL and Shipping Carrier Options
Lecture 5: Customer Experience (CX)
Lecture 6: CX Platform Options
Chapter 4: Pricing Strategy
Lecture 1: Target Market & Profit Margin
Lecture 2: Cost-Per-Acquisition (CPA) & Wholesale Pricing
Lecture 3: Luxury Pricing
Lecture 4: Discounting & Markdowns
Lecture 5: Bundling & Good, Better, Best Model
Lecture 6: Payment Methods & Strategy
Chapter 5: 10 Marketing Strategies
Lecture 1: Paid Media Digital Marketing
Lecture 2: Google & Amazon Search
Lecture 3: Social Media Channels
Lecture 4: Out of Home Advertising (OOH)
Lecture 5: Video and Streaming Platforms
Lecture 6: Podcast Advertising
Lecture 7: Public Relations
Lecture 8: Email Marketing
Lecture 9: Influencer Marketing
Lecture 10: Event Based Marketing
Chapter 6: E-commerce and Digital Strategy
Lecture 1: Website Building Platforms & Customer Journey Map (CJM)
Lecture 2: Shopify Themes + Best E-commerce Apps/Tools
Lecture 3: UX Bootcamp
Lecture 4: Wireframes & Mockups – InvisionApp Article
Lecture 5: Tech Stack
Lecture 6: Mobile-First Strategy & Responsive Design
Lecture 7: E-commerce Best Practices
Lecture 8: Product Category Page (PCP) & Product Detail Page (PDP)
Lecture 9: Post-Purchase Retention & Loyalty
Chapter 7: Conclusion & Thank You!
Lecture 1: Thanks and Good Luck!
Instructors
-
Sachin Bhargava
MBA | Digital Strategist | Entrepreneur
Rating Distribution
- 1 stars: 1 votes
- 2 stars: 2 votes
- 3 stars: 7 votes
- 4 stars: 10 votes
- 5 stars: 23 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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