User Feedback Surveys: Fundamentals

User Feedback Surveys: Fundamentals, available at $19.99, has an average rating of 4.1, with 42 lectures, based on 16 reviews, and has 655 subscribers.

You will learn about This complete A-to-Z course on Online Feedback will make any person taking the course knowledgable and competent in selecting, setting up, using, analyzing, and reporting using online feedback tools with the purpose of improving and optimizing a company's website, services and/or products. This course is ideal for individuals who are Some level of Online Marketing knowledge would help, but is not essential to completing the course successfully. It is particularly useful for Some level of Online Marketing knowledge would help, but is not essential to completing the course successfully.

Enroll now: User Feedback Surveys: Fundamentals

Summary

Title: User Feedback Surveys: Fundamentals

Price: $19.99

Average Rating: 4.1

Number of Lectures: 42

Number of Published Lectures: 42

Number of Curriculum Items: 42

Number of Published Curriculum Objects: 42

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

This complete A-to-Z course on Online Feedback will make any person taking the course knowledgable and competent in selecting, setting up, using, analyzing, and reporting using online feedback tools with the purpose of improving and optimizing a company's website, services and/or products.

Who Should Attend

Some level of Online Marketing knowledge would help, but is not essential to completing the course successfully.

Target Audiences

Some level of Online Marketing knowledge would help, but is not essential to completing the course successfully.

This course will teach you all you need to know about collecting online customer feedback, also known as user feedback, through short surveys and using it to optimise your website and services.

To begin, you'll learn about:

the business benefits of online customer feedback
how to select a feedback tool that works for your business
what you need to consider when setting up the tool
how to test the tool

After that, I'll help you understand:

the differences between passive and active collection
how crucial it is to define goals for your feedback collection process
the 3 pillars of web forms Relation, Conversation, and Presentation
how to fine tune your collection methods

To close off, I'll walk you through:

the basics of analysing feedback data
how to report the data and insights effectively
how to create a culture of optimisation

You won't leave the course empty handed. With bags full of new knowledge, you'll have checklists to work with for when you get started for yourself.

Start today and learn how you customers, your website visitors, can help you improve your company and its online activities.

Course Curriculum

Lecture 1: Personal Introduction

Chapter 1: Course Introduction

Lecture 1: How will this course work?

Lecture 2: What are User Feedback surveys?

Lecture 3: Who uses User Feedback surveys?

Lecture 4: Facts & Myths about User Feedback surveys

Lecture 5: Slides from Section 1

Chapter 2: Business Benefits

Lecture 1: Why should you collect User Feedback?

Lecture 2: What kind of insights can User Feedback surveys give you?

Lecture 3: Is it User Feedback Surveys versus NPS, or not?

Lecture 4: Business Case: How insightsfull is NPS without User Feedback?

Lecture 5: Slides from Section 2

Chapter 3: Selecting User Feedback survey tools

Lecture 1: How do User Feedback survey tools work?

Lecture 2: What must I consider when selecting a tool?

Lecture 3: What tools are there to collect User Feedback?

Lecture 4: Slides from Section 3

Chapter 4: Setup and Testing

Lecture 1: What do I need to consider during implementation?

Lecture 2: Placing a Javascript on your site

Lecture 3: Testing the User Feedback survey tool

Lecture 4: Slides from Section 4

Chapter 5: Collection Methods and Goals

Lecture 1: What methods are there to collect User Feedback?

Lecture 2: Collection and Placement considerations

Lecture 3: What should my goals be?

Lecture 4: Which collection method best suits my goals?

Lecture 5: Slides from Section 5

Chapter 6: Forms & Design

Lecture 1: Recommended reading for form design

Lecture 2: Slides from Section 6

Chapter 7: Questions and Structures

Lecture 1: 4Q and the User Feedback survey revolution

Lecture 2: Consider these basic principles before asking

Lecture 3: What questions should I ask?

Lecture 4: List of example questions

Lecture 5: The 5 Golden Questions

Lecture 6: Business Case: Active collection in the checkout process

Lecture 7: Slides from Section 7

Chapter 8: Motivation, Targeting and Follow-up

Lecture 1: Targeting User Feedback collection

Lecture 2: Should I consider incentives or not?

Lecture 3: Following up on User Feedback survey responses, should you?

Lecture 4: Slides from Section 8

Chapter 9: Analysis and Reporting

Lecture 1: What can we expect from User Feedback survey tools?

Lecture 2: Back-end examples of User Feedback survey tools

Lecture 3: What can you do to find insights in data?

Lecture 4: Slides from Section 9

Chapter 10: Resources

Lecture 1: Complete Slide Deck

Instructors

Matthew Niederberger
Owner at leaninsights.com

Rating Distribution

1 stars: 0 votes
2 stars: 1 votes
3 stars: 1 votes
4 stars: 7 votes
5 stars: 7 votes

Frequently Asked Questions

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You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

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