Value-based Selling

Value-based selling is an approach to sales that focuses on understanding, articulating and persuasively communicating the unique value and selling proposition of a product or service to a prospect or customer. Instead of solely emphasising features and price, value-based selling seeks to demonstrate how a product or service addresses the specific needs, challenges, and priorities of the prospect/customer, thereby delivering tangible value.

The Value-Based Sales Programme aims to equip you with the knowledge, skills, and mindset required to engage in customer-centric selling, focusing on delivering value throughout the sales process.

You will learn how to win the mindshare of your prospects by conveying the unique value propositions of your products or services, build strong customer relationships, and create sustainable business growth.

Learning Outcomes

• Define and articulate the principles of value-based selling.

• Recognise the shift from transactional to value-driven sales approaches.

• Showcase your expertise and industry knowledge to establish yourself as a trusted advisor

• Create tailored and persuasive value propositions that resonate with diverse customer segments.

• Identify and communicate unique selling points effectively.

• Enhance communication skills to articulate the unique value offered by products or services.

• Identify the key components of a sales pitch.

• Understand how to win the mindshare of prospects.

• Learn how to highlight the value of your offerings.

• Be able use the selling wheeling process to convert prospects to customers

• Practice conveying value propositions clearly and persuasively.

• Apply value-based selling techniques in real-world scenarios through practical exercises and case studies.

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!