Visual Merchandising

Visual Merchandising, available at $19.99, has an average rating of 4.15, with 23 lectures, based on 13 reviews, and has 55 subscribers.

You will learn about Learn what exactly a visual merchandiser's role is in a store and how they can fulfill it Merchandisers will be able to use industry-standard visual merchandising techniques within 2 hours Successfully define your brand identity through in-store visual merchandising Identify what clicks with customers and how to capitalize on making the most of your store space This course is ideal for individuals who are Beginner / Trainee Visual Merchandiser or Beginner / Trainee Store Planners or Buyers It is particularly useful for Beginner / Trainee Visual Merchandiser or Beginner / Trainee Store Planners or Buyers.

Enroll now: Visual Merchandising

Summary

Title: Visual Merchandising

Price: $19.99

Average Rating: 4.15

Number of Lectures: 23

Number of Published Lectures: 23

Number of Curriculum Items: 23

Number of Published Curriculum Objects: 23

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Learn what exactly a visual merchandiser's role is in a store and how they can fulfill it
Merchandisers will be able to use industry-standard visual merchandising techniques within 2 hours
Successfully define your brand identity through in-store visual merchandising
Identify what clicks with customers and how to capitalize on making the most of your store space

Who Should Attend

Beginner / Trainee Visual Merchandiser
Beginner / Trainee Store Planners
Buyers

Target Audiences

Beginner / Trainee Visual Merchandiser
Beginner / Trainee Store Planners
Buyers

50% of consumers are likely to switch brands if a company doesn’t anticipate their needs via a proper merchandising strategy.

Visual merchandising is a merchandising tactic that focuses on visually appealing to the consumer.

When designing and implementing a visual merchandising plan, it is important to consider a variety of things. “Who is my target customer?” “what is my target customer looking for?” and “what has worked for me in the past?” are questions you should be asking yourself.

By defining your target customers and identifying their preferences, you can tailor your merchandising techniques to fit their tastes.

This course helps you learn how to develop your skill as a visual merchandiser, whether you are new to the role or would like a refresher on this topic. The course curriculum is as follows:

· Introduction to Visual Merchandising
- o What is Visual Merchandising?
- o Role of Visual Merchandiser
· Locations
- o Types of Retail Locations
· Store Layouts
- o Store Layout 1
- o Store Layout 2
· Zones to Consider
- Zones to Consider
- Difference Between MD and VM
· Product Display / Merchandise Display
- Window Display
- Store Front
- Back Wall
- Store Fixtures
· Principles of Design
- Plan Merchandise Presentations and Displays
- Select Merchandise Thoughtfully
- Select Color First and then Define Line
- Maintain Good Composition – Intro
- Maintain Good Composition – Balance
- Maintain Good Composition – Rhythm
- Maintain Good Composition – Harmony
- Maintain Good Composition – Proportion
- Maintain Good Composition – Signage
- Plan Lighting Techniques
- Evaluate Effectiveness of Presentations

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction To Visual Merchandising

Lecture 2: Role of Visual Merchandiser

Chapter 2: Locations

Lecture 1: Types of Retail Locations

Chapter 3: Store Layouts

Lecture 1: Store Layout 1

Lecture 2: Store Layout 2

Chapter 4: Zones to Consider

Lecture 1: Zones to Consider

Lecture 2: Difference Between MD and VM

Chapter 5: Product Display / Merchandise Display

Lecture 1: Window Display

Lecture 2: Store Front

Lecture 3: Back Wall

Lecture 4: Store Fixtures

Chapter 6: Principles of Design

Lecture 1: Plan Merchandise Presentations and Displays

Lecture 2: Select Merchandise Thoughtfully

Lecture 3: Select Color First and then Define Line

Lecture 4: Maintain Good Composition – Intro

Lecture 5: Maintain Good Composition – Balance

Lecture 6: Maintain Good Composition – Rhythm

Lecture 7: Maintain Good Composition – Harmony

Lecture 8: Maintain Good Composition – Repetition

Lecture 9: Maintain Good Composition – Proportion

Lecture 10: Maintain Good Composition – Signage

Lecture 11: Plan Lighting Techniques

Lecture 12: Evaluate Effective Presentation

Instructors

Shashank Jani
Business Leader, Coach and Trainer for 25+ years

Rating Distribution

1 stars: 1 votes
2 stars: 0 votes
3 stars: 1 votes
4 stars: 5 votes
5 stars: 6 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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