VPs and Directors of Product Management: Finding Excellence

VPs and Directors of Product Management: Finding Excellence, available at $74.99, has an average rating of 4.44, with 128 lectures, 4 quizzes, based on 1130 reviews, and has 6704 subscribers.

You will learn about Lead a product team to create innovative new products Find market success – working with marketing, sales, and customer support teams Drive growth, competitive advantage, and profitability through product strategy Guide, manage, and motivate an excellent product team This course is ideal for individuals who are VPs of Product, Head of Product, Directors of Product Management or leaders with similar roles or Senior product managers aspiring to a VP/Director/Head of Product role or Business managers and executives who want to better understand product leadership It is particularly useful for VPs of Product, Head of Product, Directors of Product Management or leaders with similar roles or Senior product managers aspiring to a VP/Director/Head of Product role or Business managers and executives who want to better understand product leadership.

Enroll now: VPs and Directors of Product Management: Finding Excellence

Summary

Title: VPs and Directors of Product Management: Finding Excellence

Price: $74.99

Average Rating: 4.44

Number of Lectures: 128

Number of Quizzes: 4

Number of Published Lectures: 57

Number of Published Quizzes: 4

Number of Curriculum Items: 132

Number of Published Curriculum Objects: 61

Original Price: $22.99

Quality Status: approved

Status: Live

What You Will Learn

Lead a product team to create innovative new products
Find market success – working with marketing, sales, and customer support teams
Drive growth, competitive advantage, and profitability through product strategy
Guide, manage, and motivate an excellent product team

Who Should Attend

VPs of Product, Head of Product, Directors of Product Management or leaders with similar roles
Senior product managers aspiring to a VP/Director/Head of Product role
Business managers and executives who want to better understand product leadership

Target Audiences

VPs of Product, Head of Product, Directors of Product Management or leaders with similar roles
Senior product managers aspiring to a VP/Director/Head of Product role
Business managers and executives who want to better understand product leadership

This job as a VP of Product, Head of Product, or Director of Product Management has incredible upside opportunities – but it’s not simpleto find success in this role.

We need to guide product teamsover time…

balancing top-level strategy with team-level empowerment
finding innovation, customer delight, competitive advantage, and market success

…all while gaining and keeping the confidence of the executives around us.

This course has been designed to help you find this success. To do this, we’ll dive into four areas:

Leading our teams to create innovative new products, working side-by-side with our engineering and technical teams, and our product designers
Findingmarket success for our products – supporting our sales, marketing, and customer support teams
Driving growth, competitive advantage, and profitability through product strategy
Growing, managing, and motivating an excellent product team

We will include lots of company examples in this course – spanning software, hardware, and services, plus practice activities and case studies. All tools, templates, and course materials are available for download.

If you are in this job today – or are a senior product manager looking to move into this role – my goal is to get you the knowledge, approaches, and tools you need to find excellence.

It’s a crazy, tough, rewarding job, and we all need help.

I hope you’ll join us!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Delight your customers with innovative new products

Lecture 1: Greenhouse AI and finding innovation (part 1)

Lecture 2: Greenhouse AI and finding innovation (part 2)

Lecture 3: Interview customers continuously

Lecture 4: Practice Activity: Gig workers

Lecture 5: Practice Activity: i-mop floor scrubbers

Lecture 6: Guide your team to do customer interviews: 7 steps

Lecture 7: Test product concepts

Lecture 8: Practice Activity: Coaching product managers on concept testing

Lecture 9: Stage-gates: Add energy and innovation

Lecture 10: Use product analytics to optimize your product (software)

Lecture 11: Use product analytics to optimize your products (hardware)

Lecture 12: Structure your product teams (team topology)

Lecture 13: Practice Activity: Structuring product teams

Lecture 14: Prioritize across the portfolio

Lecture 15: Create roadmaps that reflect your strategy

Lecture 16: Creating roadmaps: Step-by-step as a VP/Director

Lecture 17: Focus your product teams with OKRs

Lecture 18: Set priorities with development buckets

Lecture 19: Collaborate well with engineering teams

Lecture 20: Work successfully with product designers

Chapter 3: Find market success

Lecture 1: Salmon aquaculture and finding market success

Lecture 2: Demonstrate respect for sales teams

Lecture 3: Enable sales with powerful tools

Lecture 4: Support a sales team over time

Lecture 5: Supporting sales: step-by-step as a VP/Director

Lecture 6: Practice Activity: Salmon aquaculture case study

Lecture 7: Launch new products with impact

Lecture 8: Practice Activity: Launching new products

Lecture 9: Find growth through the product lifecycle

Lecture 10: Product-led growth

Lecture 11: Play offense, play defense

Lecture 12: Finding growth: Step-by-step as a VP/Director

Chapter 4: Drive growth and profitability with a product strategy

Lecture 1: Envoy case study (part 1)

Lecture 2: Go big with product strategy

Lecture 3: Craft a product vision and objectives

Lecture 4: Develop a product strategy (part 1)

Lecture 5: Develop a product strategy (part 2)

Lecture 6: Develop a product strategy (part 3)

Lecture 7: Operationalize a strategy (KPIs)

Lecture 8: Organize a team to create product strategy

Lecture 9: Guide empowered teams over time (the product leadership dance)

Lecture 10: Practice Activity: Product leadership dance and failure points

Lecture 11: Work successfully with executives

Lecture 12: Envoy case study (part 2)

Chapter 5: Grow, manage, and motivate an excellent product team

Lecture 1: Grow, manage, and motivate an excellent product team

Lecture 2: Create a one-year-out organization plan

Lecture 3: Recruit product managers

Lecture 4: Interview and hire

Lecture 5: Practice Activity: Challenge #1 (Montessori school principal)

Lecture 6: Onboard new product managers

Lecture 7: Guide, coach, and train a team

Lecture 8: Practice Activity: Challenge #2 (Product managers and raises)

Lecture 9: Practice Activity: Challenge #3 (Skylab)

Lecture 10: Create teamwork

Chapter 6: Course wrap-up

Lecture 1: The first 90 days

Lecture 2: Course wrap-up

Instructors

Todd Birzer
Product management leader

Rating Distribution

1 stars: 7 votes
2 stars: 15 votes
3 stars: 79 votes
4 stars: 436 votes
5 stars: 593 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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