Web Analytics

Web Analytics, available at $49.99, has an average rating of 3.75, with 71 lectures, 7 quizzes, based on 15 reviews, and has 197 subscribers.

You will learn about Be introduced to Web Analytics. Be aware of some Web-based Analytics and software products. Be aware of the different analytics tools. Learn Affiliate, Internet, and Referral Marketing. Understand advertising using analytics. This course is ideal for individuals who are Anyone looking to gain an understanding of Web Analytics and its practical application in an IT and Non-IT environment. or Help career-driven IT professionals stay relevant in their roles in the I.T. industry. It is particularly useful for Anyone looking to gain an understanding of Web Analytics and its practical application in an IT and Non-IT environment. or Help career-driven IT professionals stay relevant in their roles in the I.T. industry.

Enroll now: Web Analytics

Summary

Title: Web Analytics

Price: $49.99

Average Rating: 3.75

Number of Lectures: 71

Number of Quizzes: 7

Number of Published Lectures: 61

Number of Curriculum Items: 78

Number of Published Curriculum Objects: 61

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

Be introduced to Web Analytics.
Be aware of some Web-based Analytics and software products.
Be aware of the different analytics tools.
Learn Affiliate, Internet, and Referral Marketing.
Understand advertising using analytics.

Who Should Attend

Anyone looking to gain an understanding of Web Analytics and its practical application in an IT and Non-IT environment.
Help career-driven IT professionals stay relevant in their roles in the I.T. industry.

Target Audiences

Anyone looking to gain an understanding of Web Analytics and its practical application in an IT and Non-IT environment.
Help career-driven IT professionals stay relevant in their roles in the I.T. industry.

Web Analytics is the measurement, collection, analysis, and reporting of Internet data for purposes of understanding and optimizing Web usage. Web Analytic is a tool that can measure Web site traffic. Businesses can also use it as a tool for business and market research.

This course will begin by discussing the definition and categories of Web Analytics, some examples of Web-based Analytics such as Klout, Google Analytics, and Microsoft adCenter Analytics, to name a few. This course will also tackle Affiliate, Internet, and Referral Marketing.

Course Curriculum

Chapter 1: Analytic Methods and Tools

Lecture 1: Web Analytics

Lecture 2: Web Analytics – Key Definitions

Lecture 3: Anametrix and AT Internet

Lecture 4: AWStats and Bounce Rate

Lecture 5: Click Analytics and Clickstream

Lecture 6: ClickTale, Conversion Funnel and CrawlTrack

Lecture 7: Google Analytics

Lecture 8: Hitbox and HitDynamics

Lecture 9: HubSpot

Chapter 2: Social and Mobile

Lecture 1: Kampyle and Kaspid

Lecture 2: Avinash Kaushik, Klout and List of Web Analytics

Lecture 3: LivePerson, Lyris HQ and Microsoft adCenter Analytics

Lecture 4: Mobile Web Analytics

Lecture 5: Omniture

Lecture 6: Path Analysis and Piwik

Lecture 7: RSS Trading and Sawmill

Lecture 8: Search Engine Optimization

Chapter 3: Web Analytics Service Providers

Lecture 1: Session Reply, Site Meter and STATCOUNTER

Lecture 2: Tracemyip.org, Unica NetINsight and Unica NetTracker

Lecture 3: Unique User and Unique Visitor

Lecture 4: Urchin Software and Urchin Software Co.

Lecture 5: Usage Analysis and Web Audience Measurement

Lecture 6: Web Banner and Web Log Analysis Software

Lecture 7: Web Traffic

Lecture 8: WebSideStory Inc., Google Website Optimizer and Webtrends

Chapter 4: Advertising Channels

Lecture 1: Affiliate Marketing

Lecture 2: Affiliate Marketing – Past and Current Issues

Lecture 3: Article Marketing and Article Video Marketing

Lecture 4: Attorney-Client Matching and Blitz Campaign

Lecture 5: CONTENT FARM

Lecture 6: Contextual Advertising

Lecture 7: Cost per Time, Criteo and Digital Creative Agency

Chapter 5: Search Engine Keywords

Lecture 1: Get into Bed with Google

Lecture 2: Adam Ginsberg

Lecture 3: Golden Triangle and GroupSpaces

Lecture 4: Guided Selling

Lecture 5: Image Search Optimization, Impression and In-text Advertising

Lecture 6: Interactive Advertising

Lecture 7: Internet Marketing

Lecture 8: Internet Presence Management

Lecture 9: JESS3 and Keyword Optimization

Chapter 6: Conversion Optimization

Lecture 1: Landing Page Optimization

Lecture 2: Long Tail

Lecture 3: Microsoft adCenter and Microsoft pubCenter

Lecture 4: MyThings

Lecture 5: Online Lead Generator

Lecture 6: Pay-per-Click

Lecture 7: Personalized Retargeting

Lecture 8: Private Label Rights

Lecture 9: Quality Score

Lecture 10: Referral Marketing

Chapter 7: Generating Leads and Traffic

Lecture 1: Resource Interactive

Lecture 2: Sales Letter

Lecture 3: Search Engine Marketing

Lecture 4: Search Engine Optimization Copywriting and Search Retargeting

Lecture 5: Semantic Advertising and Semantic Targeting

Lecture 6: Double Loop, Inbound and Permission Marketing

Lecture 7: Transactional Link, Viewable Impression and Web Button

Chapter 8: Course Resources

Lecture 1: Web Analytics Glossary of Terms

Chapter 9: Web Analytics Certification

Lecture 1: Final Exam

Lecture 2: Conclusion – Final Lecture

Instructors

The Art Of Service
Quality education for Career Driven IT Professionals

Rating Distribution

1 stars: 1 votes
2 stars: 3 votes
3 stars: 4 votes
4 stars: 3 votes
5 stars: 4 votes

Frequently Asked Questions

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You can view and review the lecture materials indefinitely, like an on-demand channel.

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