What is Competitive Intelligence and What It Should Include

What is Competitive Intelligence and What It Should Include, available at $39.99, has an average rating of 3.9, with 6 lectures, 1 quizzes, based on 13 reviews, and has 36 subscribers.

You will learn about Learn from someone who created a global company primarily focused on competitive intelligence and has implemented these programs for the past almost 20 years Ability to personally contact instructor for assistance after course completion should you have any questions or issues implementing in your own organization Understanding what competitive intelligence is and its value to organizations Competitive intelligence for competitors, customers, employees, lost prospects, marketing, sales or environmental factors Competitive intelligence organizational hierarchy examples Confusing competitive intelligence acronyms explained Research techniques explained Identifying different sources of information and intelligence Internal competitive intelligence cycle and diagrams Defining a program that is strategic, unbiased, measurable and actionable Different analytical tools defined SWOT analysis defined and applied Gaining a competitive advantage for your organization Implementing a repeatable intelligence program Ethical constraints of competitive intelligence Primary and secondary research gathering for competitive intelligence Verifying and evaluating information Performing counterintelligence This course is ideal for individuals who are Individuals wishing to understand how firms leverage and implement competitive intelligence programs. or Students wishing to understand a challenge that almost every organization struggles to understand and deal with. or Business professionals looking to implement an unbiased competitive intelligence program within their own organization. It is particularly useful for Individuals wishing to understand how firms leverage and implement competitive intelligence programs. or Students wishing to understand a challenge that almost every organization struggles to understand and deal with. or Business professionals looking to implement an unbiased competitive intelligence program within their own organization.

Enroll now: What is Competitive Intelligence and What It Should Include

Summary

Title: What is Competitive Intelligence and What It Should Include

Price: $39.99

Average Rating: 3.9

Number of Lectures: 6

Number of Quizzes: 1

Number of Published Lectures: 6

Number of Published Quizzes: 1

Number of Curriculum Items: 7

Number of Published Curriculum Objects: 7

Original Price: $27.99

Quality Status: approved

Status: Live

What You Will Learn

Learn from someone who created a global company primarily focused on competitive intelligence and has implemented these programs for the past almost 20 years
Ability to personally contact instructor for assistance after course completion should you have any questions or issues implementing in your own organization
Understanding what competitive intelligence is and its value to organizations
Competitive intelligence for competitors, customers, employees, lost prospects, marketing, sales or environmental factors
Competitive intelligence organizational hierarchy examples
Confusing competitive intelligence acronyms explained
Research techniques explained
Identifying different sources of information and intelligence
Internal competitive intelligence cycle and diagrams
Defining a program that is strategic, unbiased, measurable and actionable
Different analytical tools defined
SWOT analysis defined and applied
Gaining a competitive advantage for your organization
Implementing a repeatable intelligence program
Ethical constraints of competitive intelligence
Primary and secondary research gathering for competitive intelligence
Verifying and evaluating information
Performing counterintelligence

Who Should Attend

Individuals wishing to understand how firms leverage and implement competitive intelligence programs.
Students wishing to understand a challenge that almost every organization struggles to understand and deal with.
Business professionals looking to implement an unbiased competitive intelligence program within their own organization.

Target Audiences

Individuals wishing to understand how firms leverage and implement competitive intelligence programs.
Students wishing to understand a challenge that almost every organization struggles to understand and deal with.
Business professionals looking to implement an unbiased competitive intelligence program within their own organization.

While market research often focuses on fulfilling specific information needs, Competitive Intelligence is an ongoing process of developing a holistic analysis of your organizational environment. “Competitive” Intelligence is not “Competitor” Intelligence. Competitive Intelligence can focus on a specific aspect of Competitor Intelligence, but it can also focus on other disciplines such as products, customers, employees, lost prospects, marketing, sales or environmental aspects. Competitive Intelligence provides organizations with a competitive advantage in any of those disciplines when a structured program is properly implemented, managed and maintained.

Competitive Intelligence is not market research, nor is it espionage, nor is it simply doing internet searches. It is a completely legal and an ever increasingly essential element in allowing organizations to make more effective decisions on both strategic and tactical initiatives. Competitive Intelligence also provides vital insights and serves as an early warning of future events, which uncovers positive or negative impacts to your organization.

One of the most important aspects of implementing any intelligence program is the ability to convert data and information into actionable intelligence. It is often said that information costs you money, while intelligence makes you money. In order for that to happen the data and information obtained has to be strategic, unbiased, measurable, actionable, and above all, repeatable. Without that foundation in-place, intelligence programs are much more susceptible to failure.

This online course will uncover and discuss all aspects an organization should understand and consider when it comes to what Competitive Intelligence is comprised of and all the different facets that it can be leveraged for.

Course Curriculum

Chapter 1: What is Competitive Intelligence and What It Should Include

Lecture 1: Course Introduction

Lecture 2: Chapter One

Lecture 3: Chapter Two

Lecture 4: Chapter Three

Lecture 5: Chapter Four

Lecture 6: Course Conclusion

Instructors

Glen Brynteson
Business Owner, Thought Leader, Author, Speaker, Strategist

Rating Distribution

1 stars: 1 votes
2 stars: 0 votes
3 stars: 3 votes
4 stars: 7 votes
5 stars: 2 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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