Behavioral Design & User Experience

Behavioral Design & User Experience, available at $64.99, has an average rating of 4.5, with 27 lectures, 4 quizzes, based on 26 reviews, and has 1081 subscribers.

You will learn about Get familiar with some solid theoretical background that you can apply in the business applications contexts. Know why and where most behaviors are unwanted and how to swiftly change them. Audit the current unwanted behaviors/actions of your customers or employees. Replace the current unwanted behaviors/actions with the ones that are preferred by you. This course is ideal for individuals who are Simply, anyone who is interested in improving the customer experience in his/her firm! But to be more precise, these stakeholders should give it a serious try: UI/UX designers; Customer Experience Agents; Products Managers; Marketers; Chief Influencers. or Also, those who have just started diving into behavioral science field shall find it very relevant. It is particularly useful for Simply, anyone who is interested in improving the customer experience in his/her firm! But to be more precise, these stakeholders should give it a serious try: UI/UX designers; Customer Experience Agents; Products Managers; Marketers; Chief Influencers. or Also, those who have just started diving into behavioral science field shall find it very relevant.

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Summary

Title: Behavioral Design & User Experience

Price: $64.99

Average Rating: 4.5

Number of Lectures: 27

Number of Quizzes: 4

Number of Published Lectures: 27

Number of Published Quizzes: 4

Number of Curriculum Items: 32

Number of Published Curriculum Objects: 32

Original Price: $64.99

Quality Status: approved

Status: Live

What You Will Learn

Get familiar with some solid theoretical background that you can apply in the business applications contexts.
Know why and where most behaviors are unwanted and how to swiftly change them.
Audit the current unwanted behaviors/actions of your customers or employees.
Replace the current unwanted behaviors/actions with the ones that are preferred by you.

Who Should Attend

Simply, anyone who is interested in improving the customer experience in his/her firm! But to be more precise, these stakeholders should give it a serious try: UI/UX designers; Customer Experience Agents; Products Managers; Marketers; Chief Influencers.
Also, those who have just started diving into behavioral science field shall find it very relevant.

Target Audiences

Simply, anyone who is interested in improving the customer experience in his/her firm! But to be more precise, these stakeholders should give it a serious try: UI/UX designers; Customer Experience Agents; Products Managers; Marketers; Chief Influencers.
Also, those who have just started diving into behavioral science field shall find it very relevant.

I truly believe BIG new forming habits and IMPACTFUL strategies do not necessarily mean spending many resources in terms of time and money. We need of course some time to study certain unwanted behaviors and devise “simple” changes that can result in a remarkable outcome in the way we do things.

This course will shed some light and broaden your perspective on how to look at designing your products and services in a way that increases turnovers, and interactions and overall improve customer experience, referring to contemporary proven theories.

Backed up by some solid scientific data in the literature, we will harness the power of behavioral science and behavioral economics to design and create services that are impactful and lead us to the best interactions with customers.

What would NOT you learn here?

There is a fine line between what behavioral science can achieve positively and how it can be exploited in some deceitful ways. I will NOT teach you tips and tricks to make your customers sedated and unaware of what sort of strategies are being applied to them. Rather, we will explore how we can make changes for wanted positive behaviors with lesser frictions…

Who should be taking this?

Simply, anyone who is interested in improving the customer experience in his/he firm! But to be more precise, the below stakeholders should give it a serious try:

– UI/UX designers.

– Customer Experience Agents.

– Products Managers.

– Marketers.

– Chief Influencers.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Why BE ?

Lecture 2: Context makes PERFECT

Chapter 2: Background, goals & definitions

Lecture 1: “Behavioral Science” & “Behavioral Economics”

Lecture 2: Why do we need to know it anyway?

Lecture 3: The REAL deal

Chapter 3: How do we really make decisions?

Lecture 1: Systems of thinking

Lecture 2: The human's attention battle

Chapter 4: Frameworks and models

Lecture 1: COM-B Framework

Lecture 2: MINDSPACE Framework

Lecture 3: EAST Framework

Lecture 4: My "BLENDED” Framework

Chapter 5: Common "Laws" that rule and govern BE

Lecture 1: Laws 1 to 9

Lecture 2: Laws 10 to 17

Chapter 6: Practical perspectives

Lecture 1: Designing for the best returns

Lecture 2: Use-cases for designing websites and apps

Lecture 3: Implications in the project management profession

Chapter 7: Advanced tactics for your business (21 Tricks)

Lecture 1: Tricks 1 to 7

Lecture 2: Tricks 8 to 14

Lecture 3: Tricks 15 to 21

Chapter 8: Human Capital perspective

Lecture 1: How can you start? What do you need to do next?

Chapter 9: Some DEEP stuff!

Lecture 1: BE AI

Lecture 2: Ethical issues & consequences

Chapter 10: Some EXTRA tips..

Lecture 1: Additional 31 ways (that can make a difference)

Chapter 11: Conclusion

Lecture 1: The takeaways

Lecture 2: Final words..

Chapter 12: Resources

Lecture 1: Licenses/Software used in this course

Lecture 2: The core materials booklet

Instructors

Husain Sayed
Behavior Optimization & User Experience Specialist

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 4 votes
4 stars: 8 votes
5 stars: 14 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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