Colour Psychology Principles: Colour Dynamics for Design

Build on your visual colour skills by gaining a deeper understanding of how colour influences behaviour and response which will support and shape your decision-making process.

What Is Colour Psychology, and How Can it Elevate Your Design Skills?

In this coursethere is much more for you to discover about the ways that colour affects our emotions and influences our behaviour.

Building on the foundations of the Colour Essentials course, we look deeper into the scientifically established theories of the Colour Affects System. You’ll learn how the four colour groups, each with their own qualities, correspond to four personality types sharing common characteristics.

On this part of your colour journey, you’ll discover how the same colour can affect individuals differently and how to select the right tint, tone or shade of a colour to create the desired impact in your designs. You’ll also discover how different colours influence health and well-being, and support and encourage positive activities and behaviours.

This understanding will significantly enrich your design choices, and help to support and shape your decision-making process. It will allow you to work in a practical way that delivers great design, and enable you to feel confident in presenting a clear rationale to your client.

This course is suitable for:

• Interior, web, graphic and e-learning designers

• Branding and marketing consultants

• Design students

How you will benefit:

1. Enhance Your Self-Awareness: Gain insight into your own personality and preferences, as well as those of others, enabling you to accurately anticipate responses to colour choices.

2. Deepen Your Understanding of Colour: Discover how colour affects the mind, body and emotions, equipping you to create designs with impact that influence behaviour and response

3. Make objective colour selections: Using a clear and logical system for objective colour harmony and psychology reducing uncertainty and error.

4. Boost Design Confidence: Develop confidence in your colour design decisions, leading to the creation of more authentic and client-centric designs with clear, rationale-backed choices

What we’ll cover:

Module 01: Introduction

• Introduction and overview with course author, designer and colour consultant expert Bernay Laity

Module 02: What is colour?

In this section we look at the scientific aspect of colour and how it relates to our biological and emotional being.

• Why is colour important?

• What do we know about it?

• How do we see and experience colour?

Module 03. Colour and Culture

Throughout history, different civilisations have attached powerful meanings and associations to colour.

In this section we explore:

• How is colour symbolism different to colour psychology and why is it important?

Module 04: Colour Personalities

In this section we look more in depth at why people experience colour differently, and how different personalities are influenced by colour.

• Which colours do lively, outgoing, friendly people prefer?

• Which colours do cool, calm, practical and dependable people prefer?

• Which colours do passionate, loyal and reliable people prefer?

• Which colours do decisive, self-assured and forward-thinking people prefer?

Module 05: Colour: Emotion & Behaviour

Beyond its visual impact, colour can influence health and well-being and support and encourage positive activities and responses.

In this section, we’ll now look at the ways in which some of the most commonly recognised colours affect our behaviour and emotions.

Discover Colour

NB. Both the Colour Essentials and Colour Psychology Principles courses form a two-part programme designed to give you a firm foundation for understanding how to work with colour in design and influence behaviour through the principles of Applied Colour Psychology.

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!