Create a Useful Brand Kit in Canva

A cohesive brand kit is key to creating a consistent brand image and makes collaborative design so much easier. In this class, we’re going to be designing the essentials of a brand kit in Canva using a template linked in the course materials.

By understanding the exact purpose of each element of the brand kit, you’ll be able to make more strategic design decisions and create a stronger brand image. We’ll also look at the design process and technical choices that go into selecting the different aspects of a branding kit, and you’ll be guided through the steps even if you don’t have any design or branding background.

In this course, we’re going to look at the following:

• What is a brand kit, and how do we use it?

• Logo design principles for DIYers

• Selecting brand colors that represent your mission

• Picking optimal brand fonts

• Creating a sample of inspiration photos with specific criteria

• Exporting and using your brand kit in practical ways

By the end of this course, you will have a more thorough understanding of branding for a business, blog, or project, and a PDF brand kit that you can use going forward.

This course includes a handout with a link to a Canva template to make it easy to get started!

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!