Draw With Me in Procreate: Mid-Century Cookbook Illustration

Mid-Century Modern Cookbook Illustration – it never gets old or boring!

You love drawing on your iPad and you are a fan of mid-century art just like me? Then you are in the right place! In this class, we are going to discover a typical art style from the middle of last century: the COOKBOOK ILLUSTRATION STYLE!

Due to the high printing costs back then publishers and artists were forced to get creative and mindful of the art included in especially cookbooks. The ink was very expensive, so color photos could only be used sparingly. But how to still make the content of a book interesting and motivating to buy? This is where illustrators came in: their job was to produce fun and appealing drawings, taking the limitations of the printing technology into account. The results were quirky and hilarious food or household-related illustrations with a lot of visual interest even though usually besides black only one additional color was used.

In this class we talk about:

• the rules and characteristics of this art style

• Halftones and what they were used for

• where to find inspiration

• how to collect features we want to include in our art

Afterwards, I will walk you through the process of

• creating a sketch

• distributing colors and halftones

• adding linework

• and not to forget the paper texture to bring your illustration to life.

By the end of the class, you will have a finished whimsical illustration in mid-century cookbook style!

What do you need to take this class?

Well, you bring the iPad, the apple pencil and of course, the app Procreate, everything else you’ll get from me!

This class comes with a lot of FREE resources I carefully created for you:

• the fun font „Jitterbug“ with a personal license

• my favorite mid-century color palette

• my Pinterest board „Mid-Century Cookbook Illustration“ fully packed with inspiration

• a sensational Procreate brush set with 28 handmade brushes to create intriguing mid-century art.

Although a basic understanding of the app is beneficial, I will make sure to explain step by step what I do so you will be able to follow my lessons no matter your skill level. If you speak German and are new to Procreate you can check out my class “Starte durch mit Procreate”as well.

I’m Jutta Schneider, an Illustrator, Designer, and Teacher based in Germany and I can’t wait to share my knowledge with you! Join me in this class, I promise, we will have a lot of fun together!

Let’s get started!

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!