Ethnographic Research: Understanding people around you

Ethnographic Research: Understanding people around you, available at $24.99, has an average rating of 3.69, with 37 lectures, 3 quizzes, based on 8 reviews, and has 38 subscribers.

You will learn about Plan and conduct effective research Understand the needs and problems from user's and other's perspective Develop actionable next steps from insights generated from research conducted This course is ideal for individuals who are Beginner UX designers who are interested in learning the basic of user research or Beginner product leaders who want to learn how to plan user researches It is particularly useful for Beginner UX designers who are interested in learning the basic of user research or Beginner product leaders who want to learn how to plan user researches.

Enroll now: Ethnographic Research: Understanding people around you

Summary

Title: Ethnographic Research: Understanding people around you

Price: $24.99

Average Rating: 3.69

Number of Lectures: 37

Number of Quizzes: 3

Number of Published Lectures: 37

Number of Published Quizzes: 3

Number of Curriculum Items: 46

Number of Published Curriculum Objects: 46

Original Price: $24.99

Quality Status: approved

Status: Live

What You Will Learn

Plan and conduct effective research
Understand the needs and problems from user's and other's perspective
Develop actionable next steps from insights generated from research conducted

Who Should Attend

Beginner UX designers who are interested in learning the basic of user research
Beginner product leaders who want to learn how to plan user researches

Target Audiences

Beginner UX designers who are interested in learning the basic of user research
Beginner product leaders who want to learn how to plan user researches

Welcome to the course on ethnographic research! It’s a method used to understand people around you, an example of ethnographic research is user research, where you learn about the needs and desires of a particular user type.

It is typically used to set the context & direction at the beginning of your projects, generate insights and get feedback throughout the project cycle, and communicate the findings to your colleagues, supervisor, and management.

It is widely used by UX researchers that want to understand and empathize with users and customers, product teams that want to design great products or services, and now leaderships that want to build great workplace culture and environments.

In this course, you will learn the tools and methodologies that will be used in different types of research and apply them on a project of your choice or the one that we prepared for you.

By the end of this course, you will be able to:

Plan and conduct effective research to understand your users, customers, and others around you,
Understand things from people’s perspectives and empathize with them,
Generate insights to develop next steps

Most importantly, you will have the work to showcase your knowledge through completed projects on this topic.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction and course overview

Lecture 2: Overview of ethnographic research and its importance

Lecture 3: Scenario break down

Chapter 2: Overview of Ethnographic Reserach

Lecture 1: Typical flow of an ethnographic research

Lecture 2: Importance of the beginner's mindset

Lecture 3: How the beginner's mindset impacts you and your career

Lecture 4: Do you have a project in mind?

Chapter 3: Planning your Research Approach

Lecture 1: How to identify your research objectives?

Lecture 2: Who are you researching?

Lecture 3: Ways to conduct research

Lecture 4: Be aware of the context around you

Chapter 4: Observation

Lecture 1: Go to where your targeted group usually gathers

Lecture 2: Observation of the target group(s) and their surroundings

Lecture 3: Record your observations

Lecture 4: Surprises and questions

Chapter 5: Preparing for User Interviews

Lecture 1: Set your learning targets

Lecture 2: Build your list of interview questions

Lecture 3: Interview best practice and guideline

Lecture 4: Recruit for interviewees

Lecture 5: Create the right environment for the interview

Chapter 6: Conducting User Interviews

Lecture 1: Build rapport with interviewees

Lecture 2: The flow of interview and adaption

Lecture 3: Importance of active listening

Lecture 4: Common techniques to get insights

Lecture 5: Wrapping up the interview

Lecture 6: Verbal & non-verbal cues

Lecture 7: Extreme users

Lecture 8: Getting user's feedback on products

Chapter 7: Generating Insights from User Interviews

Lecture 1: Finding commonalities from observations and interviews

Lecture 2: Mapping findings with empathy maps

Lecture 3: Understanding motivations

Lecture 4: Creating personas from findings

Lecture 5: Mapping out the journey

Lecture 6: Making sense out of findings

Lecture 7: Sharing insights and findings with your team

Chapter 8: What's Next?

Lecture 1: Validate assumptions and generate new hypotheses

Lecture 2: What does quality work look like?

Instructors

Kieran Fung
Venture Partner @ KineticOne

Rating Distribution

1 stars: 1 votes
2 stars: 0 votes
3 stars: 3 votes
4 stars: 1 votes
5 stars: 3 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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