Gamification – engage customers in your business!

Gamification – engage customers in your business!, available at $24.99, has an average rating of 4.35, with 62 lectures, based on 82 reviews, and has 1679 subscribers.

You will learn about How to move from a task to a game: ABCs, theory, dependable solutions. The steps you should take to introduce gamification and see results. Methods and rules for engaging clients in gamification. How to encourage some behaviors and routines and make customers want to start their day by checking updates on your website, buy your products or drop by your café more often. How do H&M, Honda, Nike and other big players use gamification? Mistakes you should be avoiding. Learn from others' failures: a discussion of Microsoft and Tesco slip-ups. Products that advertise themselves: if you don't want to spend a small fortune on advertising, this is something to look into. Why the 4P's of marketing don't work today. Urgent optimism, blissful productivity and epic win and how to use them. Sounds confusing? We'll solve the mystery. How to create a great experience: the magic circle and how to use it. Not everyone plays for the same reasons: what types of players are there and what makes them tick? How to create attractive offers for all player types. Rewards for effort or achievement? What motivates and demotivates players most? Create totems, or objects that advertise you in the real world. How to use collections in your shop, startup or restaurant. Different game types and ways of building fun using narratives. Why was FarmVille such a hit on Facebook? Can you repeat this success story? Adidas, Versace and Ferrari: what do they have in common with gamification? Clients want choice, but they don't know what they want: how to fake choice in shops or restaurants. What are the nuts and bolts of creating good gamification: what's the key to getting consumers' attention? Using gamification in marketing. How to challenge customers to make them more engaged. Collections, scores, reward schemes: how to combine them get the best result and engage customers. This course is ideal for individuals who are Business owners or Marketers or Startup owners or Students It is particularly useful for Business owners or Marketers or Startup owners or Students.

Enroll now: Gamification – engage customers in your business!

Summary

Title: Gamification – engage customers in your business!

Price: $24.99

Average Rating: 4.35

Number of Lectures: 62

Number of Published Lectures: 61

Number of Curriculum Items: 62

Number of Published Curriculum Objects: 61

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

How to move from a task to a game: ABCs, theory, dependable solutions. The steps you should take to introduce gamification and see results.
Methods and rules for engaging clients in gamification. How to encourage some behaviors and routines and make customers want to start their day by checking updates on your website, buy your products or drop by your café more often.
How do H&M, Honda, Nike and other big players use gamification?
Mistakes you should be avoiding. Learn from others' failures: a discussion of Microsoft and Tesco slip-ups.
Products that advertise themselves: if you don't want to spend a small fortune on advertising, this is something to look into.
Why the 4P's of marketing don't work today.
Urgent optimism, blissful productivity and epic win and how to use them. Sounds confusing? We'll solve the mystery.
How to create a great experience: the magic circle and how to use it.
Not everyone plays for the same reasons: what types of players are there and what makes them tick? How to create attractive offers for all player types.
Rewards for effort or achievement? What motivates and demotivates players most?
Create totems, or objects that advertise you in the real world. How to use collections in your shop, startup or restaurant.
Different game types and ways of building fun using narratives.
Why was FarmVille such a hit on Facebook? Can you repeat this success story?
Adidas, Versace and Ferrari: what do they have in common with gamification?
Clients want choice, but they don't know what they want: how to fake choice in shops or restaurants.
What are the nuts and bolts of creating good gamification: what's the key to getting consumers' attention? Using gamification in marketing.
How to challenge customers to make them more engaged.
Collections, scores, reward schemes: how to combine them get the best result and engage customers.

Who Should Attend

Business owners
Marketers
Startup owners
Students

Target Audiences

Business owners
Marketers
Startup owners
Students

Gamification: the hottest marketing trend

– learn how to win new audiences and engage existing customers.

LIMITED OFFER – 3 BONUSES INCLUDED IN COURSE!

BONUS #1 – Full book about Gamification for FREE
BONUS #2 – Certificate of getting this course done
BONUS #3 – Great gamification idea!

About the course

You'll discover a series of handy tips and dozens of real examples of businesses that used gamification to great results.

This course features both a wealth of expert knowledge and many fitting case studies that prove gamification is a necessary component in current marketing.

We have years of hands-on experience in gamification, and would love to share it with you to help you design a gamification strategy tailor-made for your customers, whether your business is an online retail store, small local flower shop, advertising agency or barber's.

Course is full of valuable tidbits and reliable knowledge that will let you understand your customers and their choices and approach them in a way that win their affection. As the average consumer becomes indifferent to standard advertisement, it's time you used something special and remarkable to get the results.

Follow the emotions…

If you're thinking of introducing a loyalty program, building up a brand identity or engaging customers in things they were avoiding before, there are two elements to remember about: the narrative and fun. They both underpin the aspect that drives customers: emotions.

The best loyalty programs can engage clients in fun on a cerebral level. Good gamification engages you into wanting to achieve a goal. That's the thing you focus on: doing something. Rewards only come later.

When you know what motivates your customers, you can offer them absorbing gamification that will encourage them to fight for a better status and appreciation in your company. Priority customer service? A lifelong discount on company products and priority unlimited access? What about being personally greeted by the chef in a prestigious restaurant? Customers are willing to do a lot to gain these privileges, and that's why you ought to give them a chance to do it.

Go for it!

Course Curriculum

Chapter 1: Let's begin

Lecture 1: What the Gamification is?

Lecture 2: Wise teacher

Lecture 3: Karate Kid

Lecture 4: Boundaries between work-learning-fun

Lecture 5: Work can be fun!

Lecture 6: How IBM use RPG mechanisms?

Lecture 7: Fordism & customization

Chapter 2: Step 1

Lecture 1: How to engage people?

Lecture 2: Gamification in cars?

Lecture 3: Have you ever ridden an elephant?

Lecture 4: There is an elephant inside you.

Lecture 5: How Honda and Nissan use gamification?

Lecture 6: 10.000 hours…

Lecture 7: Crysis in engagement

Lecture 8: Affecting people’s behavior

Lecture 9: 4xP

Lecture 10: Real life example of gamification in the pub

Lecture 11: Product that advertises itself

Chapter 3: Step 2

Lecture 1: From amateur to maestro

Lecture 2: Urgent optimism

Lecture 3: Blissful productivity

Lecture 4: Building up social relationships

Lecture 5: Epic Win

Lecture 6: Blah, blah, blah – show me something real…

Lecture 7: The collections

Lecture 8: Example of blissful productivity

Lecture 9: Autonomy

Lecture 10: Illusion of choice

Lecture 11: Building a bond

Lecture 12: How to motivate your customers?

Chapter 4: Step 3

Lecture 1: Great examples: Bottle Bank Arcade

Lecture 2: Great examples: The Piano Stairs

Lecture 3: Great examples: The Speed Camera Lottery

Lecture 4: Instant Feedback

Lecture 5: Commercial applications and its problems

Lecture 6: Designing games

Lecture 7: Totems and status for players

Lecture 8: Rules

Lecture 9: Motivation of the players

Chapter 5: Step 4

Lecture 1: Gamers types

Lecture 2: Achievers

Lecture 3: Explorers

Lecture 4: Socializers

Lecture 5: Killers

Lecture 6: Game mechanics and dynamics

Lecture 7: Avatars

Lecture 8: Points

Lecture 9: Reinforcement schemes

Lecture 10: Levels

Lecture 11: Challenges

Lecture 12: Leaderboards

Lecture 13: Gifts and generosity

Lecture 14: The „Third place”

Chapter 6: Step 5

Lecture 1: Types of games

Lecture 2: Narrative + fun

Lecture 3: Building up engagement

Lecture 4: Types of recipients and messages

Lecture 5: Create gamification step-by-step

Lecture 6: Creating gamification: Checklist

Chapter 7: BONUS

Lecture 1: BONUS #1 – Gamification idea

Lecture 2: BONUS #2 – Full Book about Gamification

Instructors

Infolia Business Academy
Wznieś swoje umiejętności na wyższy poziom!

Rating Distribution

1 stars: 2 votes
2 stars: 6 votes
3 stars: 20 votes
4 stars: 21 votes
5 stars: 33 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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