Landing Page Design & Conversion Rate Optimization
Landing Page Design & Conversion Rate Optimization, available at $109.99, has an average rating of 4.51, with 50 lectures, based on 7808 reviews, and has 43892 subscribers.
You will learn about Design a high converting landing page from scratch without a single line of code Double or triple your landing page conversion rates by applying the principles of clarity, simplicity and perceived value Run A/B tests to guarantee a better conversion rate over time without knowing any statistics Know exactly how to design a call to action that will motivate your visitor's to take the actions you want them to take Apply psychological persuasion frameworks to your landing pages and websites Write headlines that will provide the right type of motivational trigger that appeals to the hearts of your visitors Determine the best type of landing page to send your marketing campaign traffic to Run professional usability tests like the 5 second test and the preference test Convince your boss to allocate more company resources to conversion rate optimization Understand your website traffic based on the Fogg Behavior Model Determine where in the sales funnel your visitors are and how to design landing pages that cater to each stage in the funnel Create a professional logo from scratch in Photoshop Identify the issues that are currently hurting your conversion rate and how to apply good landing page design to fix the problems This course is ideal for individuals who are Website owners or Online Marketers or Designers or Small Business Owners or Ecommerce Managers or Social Media Managers or Pay Per Click / Search Engine Marketing Managers or Entreprenuers or Digital Marketing Interns or Wed designers and web developers It is particularly useful for Website owners or Online Marketers or Designers or Small Business Owners or Ecommerce Managers or Social Media Managers or Pay Per Click / Search Engine Marketing Managers or Entreprenuers or Digital Marketing Interns or Wed designers and web developers.
Enroll now: Landing Page Design & Conversion Rate Optimization
Summary
Title: Landing Page Design & Conversion Rate Optimization
Price: $109.99
Average Rating: 4.51
Number of Lectures: 50
Number of Published Lectures: 49
Number of Curriculum Items: 50
Number of Published Curriculum Objects: 49
Original Price: $199.99
Quality Status: approved
Status: Live
What You Will Learn
- Design a high converting landing page from scratch without a single line of code
- Double or triple your landing page conversion rates by applying the principles of clarity, simplicity and perceived value
- Run A/B tests to guarantee a better conversion rate over time without knowing any statistics
- Know exactly how to design a call to action that will motivate your visitor's to take the actions you want them to take
- Apply psychological persuasion frameworks to your landing pages and websites
- Write headlines that will provide the right type of motivational trigger that appeals to the hearts of your visitors
- Determine the best type of landing page to send your marketing campaign traffic to
- Run professional usability tests like the 5 second test and the preference test
- Convince your boss to allocate more company resources to conversion rate optimization
- Understand your website traffic based on the Fogg Behavior Model
- Determine where in the sales funnel your visitors are and how to design landing pages that cater to each stage in the funnel
- Create a professional logo from scratch in Photoshop
- Identify the issues that are currently hurting your conversion rate and how to apply good landing page design to fix the problems
Who Should Attend
- Website owners
- Online Marketers
- Designers
- Small Business Owners
- Ecommerce Managers
- Social Media Managers
- Pay Per Click / Search Engine Marketing Managers
- Entreprenuers
- Digital Marketing Interns
- Wed designers and web developers
Target Audiences
- Website owners
- Online Marketers
- Designers
- Small Business Owners
- Ecommerce Managers
- Social Media Managers
- Pay Per Click / Search Engine Marketing Managers
- Entreprenuers
- Digital Marketing Interns
- Wed designers and web developers
**Brand New For 2018 – The Bestselling Landing Page Design Course on Udemy**
Join over 96,000 of your fellow website owners, online marketers and entrepreneurs in learning the fundamentals landing page design and conversion rate optimization.
I will walk you through every step of landing page design with real life case studies, actual experiments and tons of examples from around the web. By the end of this course, you’ll be able to design landing pages that converts 2X – 5X more than your current landing pages.
**Disclaimer**
This is not a web development course. This course will not teach you CSS, HTML or JavaScript. This course will teach you the fundamental psychological principles of good landing page design, and it will help you understand the buyer’s journey so you can design landing pages that convert better. I will also be teaching you how to test your designs so you can design final landing pages that will convert 20-30% more than your current website and landing pages.
Good landing page design isn’t just a nice thing to know – it’s absolutely essential to the success of your online business. Whether you’re in lead-gen, ecommerce or consulting, effective and clear landing page design can spell the difference between a positive and negative ROI.
A report released by Adobe and eMarketer revealed that companies spend double on traffic acquisition than they do on conversion rate optimization and implementing better landing page design. That’s a huge mistake and you’re leaving a lot of money on the table.
What’s the point of buying traffic to your site if you don’t put in the effort to understand how to convert it?
In this landing page design course you will learn:
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How to implement persuasion frameworks like scarcity, reciprocal concessions and cognitive dissonance theory in your landing page design
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How to write headlines and calls to action that will motivate your users to act instead of turning them off
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How to design an action block with a clearly defined conversion goal
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How to triple your conversion rates by using the principles of readability, simplicity, perceived value and clarity in your landing page design
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How to run professional usability tests on a tight budget
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How to build a landing page from scratch on a custom domain without writing a single line of code
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The Fogg Behavior Modeland how it applies to good landing page design
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Why understanding the AIDA sales funnel is so important in conversion rate optimization
… and much, much more!
For the price of dinner out with your friends, you have the power to transform your landing page into a sales machine. I guarantee you there are significant issues with your landing page design that are causing visitors to leave when they would have converted. You’re leaving money on the table.
If you think this stuff is complicated, it’s not.
If you think landing page design stuff is expensive, it’s not.
If you think conversion rate optimization is time consuming, it’s not.
If you think watching this course won’t make a different to your bottom line … think again.
I’ve consulted with hundreds of companies around the world and have redesigned websites for publicly traded companies and businesses generating over 1 Billion dollars annually. Trust me, I learned all this the hard way.
This is the course on landing page design I wish I had when I was first starting out!
Enroll today and enjoy:
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Lifetime access to the course and all future updates
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Over 10 hoursof high quality, up to date video lectures
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Exercises and feedback
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Access to the student-only discussion forum
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30 day, no questions asked, money back guarantee
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Over 11,000 studnets enrolled
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4.8 average student rating
Thanks again for checking out my course and I look forward to seeing you in the classroom 🙂
Course Curriculum
Chapter 1: Landing Page Design and Optimization Fundamentals
Lecture 1: Download all Section One Slides
Lecture 2: Welcome to this course! Let's lay the groundwork for good landing page design
Lecture 3: The Myth Of The Perfect Landing Page Conversion Rate
Lecture 4: The 3 Main Types of Landing Pages and How To Use Them Effectively
Lecture 5: Common Business Models and Understanding Your Conversion Actions
Lecture 6: The AIDA Sales Funnel and The Online Decision Making Process
Lecture 7: The Awareness Stage of the Funnel: Where It All Begins
Lecture 8: The Interest Stage of the Funnel … Tell Me More
Lecture 9: The Desire Stage of the Funnel … I Want What You Sell
Lecture 10: The Action Stage of the Funnel … I'm Going to Buy What You Sell
Lecture 11: Making Your Landing Page Design Memorable
Chapter 2: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices
Lecture 1: Download all Section Two Slides
Lecture 2: The Primacy of Product and The Concept of Usability in Landing Page Design
Lecture 3: Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks
Lecture 4: The 5 Second Usability Test in Landing Page Design (and how you can use it now)
Lecture 5: The Art and Science Behind Designing High-Converting Calls To Action (CTA's)
Lecture 6: Readability and Visual Hierarchy Landing Page Design
Lecture 7: Respecting Web Conventions in Landing Page Design
Lecture 8: Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates
Lecture 9: Information Architecture and Accessibility – Landing Page Design Best Practices
Lecture 10: Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices
Lecture 11: Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices
Lecture 12: Dedicated Landing Page Design Best Practices (Part 1)
Lecture 13: Dedicated Landing Page Design Best Practices (Part 2)
Chapter 3: Principles of Persuasion in Landing Page Design
Lecture 1: Download all Section Three Slides
Lecture 2: Using Scarcity to Improve Conversion Rates on Your Landing Pages
Lecture 3: Principles of Persuasion – Reciprocal Concessions & Reciprocity in Landing Pages
Lecture 4: Principles of Persuasion … Anchoring and Cognitive Dissonance Theory
Lecture 5: User Scenarios and Contextual Perception in Landing Page Design
Chapter 4: Designing and Building a Landing Page Step by Step in Unbounce
Lecture 1: My Favorite Landing Page Builders and Getting Started With Our Unbounce Page
Lecture 2: Getting Familiar With the Unbounce Page Builder and Adding Our Header Section
Lecture 3: Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool
Lecture 4: Working With Background Imagery in Landing Pages and Developing Our Hero Section
Lecture 5: Creating a Form, Action Block, and Finishing the Hero Section in Unbounce
Lecture 6: Discussing Landing Page Design Changes and Creating our Primary Content Section
Lecture 7: Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce
Lecture 8: Publishing Your Unbouonce Landing Page on Your Custom Domain
Lecture 9: Adding Custom CSS in Unbounce to Create Professional Drop Shadows
Lecture 10: Making Your Landing Page Design Work Better With Custom Javascript Snippets
Lecture 11: Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines
Lecture 12: Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form
Lecture 13: Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights
Lecture 14: Integrating Your Unbounce Form Submissions With Your Mailchimp Account
Chapter 5: Conclusion … and how to shoot your own course!
Lecture 1: Goodbye For Now … I Will Miss You Dearly
Lecture 2: Resources For Shooting Your Udemy Course
Chapter 6: Real-Life Landing Page Audits—Design Best Practices
Lecture 1: Western Computer Audit Part 1
Lecture 2: Western Computer Audit Part 2
Lecture 3: Western Computer Audit Part 3
Lecture 4: Western Computer Audit Part 4
Instructors
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Isaac Rudansky
Certified Google AdWords Pro |Co-founder of AdVenture Media
Rating Distribution
- 1 stars: 45 votes
- 2 stars: 60 votes
- 3 stars: 359 votes
- 4 stars: 1731 votes
- 5 stars: 5613 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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