Logo Design Masterclass: Learn Logo Design and Illustrator

Course Curriculum

Chapter 1: The Exciting and Creative World of Logo Design

Lecture 1: Logo Design and Illustrator Course Overview

Lecture 2: How to Get Adobe Illustrator

Lecture 3: Example Effective Logos and Preview Practice Techniques

Lecture 4: Qualities of an Effective Logo

Lecture 5: [ACTIVITY] Documenting and Critiquing Logos

Lecture 6: Join Our Facebook Group and Community for Logo Design Feedback and Critique!

Chapter 2: Discussing and Contracting a Logo with a Client and Conducting Research

Lecture 1: Discussion and Research in Logo Design

Lecture 2: Know the Client and Audience

Lecture 3: Conduct Field Research and Gain Insight

Lecture 4: Learn from Customers: Interviewing and Focus Groups

Lecture 5: Example Questions to Ask During Interview or Focus Group

Lecture 6: Discussion with Client for Logo Design

Lecture 7: Example Questions to Ask Client

Lecture 8: Competitive Research

Lecture 9: Why Logo Designers and Clients Need a Design Brief

Lecture 10: The Client Brief for Logo

Lecture 11: How Much Should You Charge for Logo Design?

Lecture 12: Logo Design Contracts: Getting Paid and Example Contract

Lecture 13: Another Helpful Way to Create Logo Design Contract!

Chapter 3: Brainstorming and Formulating Logo Ideas

Lecture 1: Brainstorming and Formulating Logo Ideas

Lecture 2: How to Screenshot Inspiration

Lecture 3: Mind Mapping, Freewriting, and Word Association

Lecture 4: Sketching Logo Ideas in Thumbnails

Lecture 5: Sketching a Monogram Logo

Lecture 6: Using Letters as Shapes

Lecture 7: Simplifying Objects as Shapes

Lecture 8: [ACTIVITY] Sketch and Scan Critique

Chapter 4: Getting Started in Illustrator

Lecture 1: Versions of Creative Cloud, Toolbar Customization, and Mac vs. PC

Lecture 2: Overview of Illustrator

Lecture 3: Download Support Files for Illustrator Lessons

Lecture 4: Common Illustrator Keyboard Shortcuts

Lecture 5: Panels and Workspaces

Lecture 6: Navigating and Zooming

Lecture 7: Creating New Documents

Lecture 8: Working with Multiple Documents

Lecture 9: Guides and Grids

Lecture 10: Understanding Paths and Points

Lecture 11: Fills and Strokes

Lecture 12: Selection, Direct Selection, and Isolation Mode

Chapter 5: Drawing and Editing Shapes in Illustrator

Lecture 1: Using the Pen Tool

Lecture 2: Using the Curvature Tool

Lecture 3: Using the Line Tools

Lecture 4: Using the Shape Tools

Lecture 5: Using the Brush Tools

Lecture 6: Using the Pencil Tools

Lecture 7: [ACTIVITY] Trace and Stylize a City Landscape

Chapter 6: Working with Text in Illustrator

Lecture 1: Using the Type Tool

Lecture 2: Type on a Path

Lecture 3: Applying Character and Paragraph Settings

Lecture 4: Outlining Text

Lecture 5: [ACTIVITY] Create a Stylized Logo Practice

Chapter 7: Using the Tools in Illustrator

Lecture 1: Using the Magic Wand and Lasso Tools

Lecture 2: Using the Eraser Tools

Lecture 3: Using the Rotate and Reflect Tools

Lecture 4: Using the Scale Tool

Lecture 5: Using the Width Tools

Lecture 6: Using the Free Transform Tool

Lecture 7: Applying Gradients

Lecture 8: Using the Eyedropper Tool

Lecture 9: Using the Blend Tool

Lecture 10: [ACTIVITY] Vector Art Practice

Chapter 8: Mastering Illustrator Workflows and Functions

Lecture 1: Using the Appearance Panel

Lecture 2: Stylizing Shapes

Lecture 3: Envelope Distort and Warp Effects

Lecture 4: Using the Transform Each Technique for Patterns

Lecture 5: Using the Pathfinder Panel

Lecture 6: [ACTIVITY] Warped Text on Radial Pattern

Chapter 9: Printing, Saving, and Exporting in Illustrator

Lecture 1: Saving, Exporting, and Packaging Files in Illustrator

Lecture 2: Printing in Illustrator

Chapter 10: Creating and Finalizing a Logo for a Client in Illustrator

Lecture 1: Design of Client Logo, Part 1: Drawing from Scanned Sketch

Lecture 2: Design of Client Logo, Part 2: Sketching a Monogram Logo in Illustrator

Lecture 3: Design of Client Logo, Part 3: Applying Color to Logos

Lecture 4: Edits of Logos and Finalization

Lecture 5: What Files to Send to Your Logo Design Client

Lecture 6: Sample Logo Design Invoice

Chapter 11: How to Find Logo Design Clients and Build Your Portfolio

Lecture 1: How to Find New Logo Design Clients

Lecture 2: Logo Design Business: Traditional Clients vs. Third-Party Sites

Lecture 3: Another Fun Way to Build Your Logo Design Portfolio!

Chapter 12: Even More Ways to Create Impactful Logos in Illustrator

Lecture 1: Designing Logos in Illustrator: More Logo Design Techniques

Lecture 2: [ACTIVITY] Negative Space in Logo Design with Illustrator

Lecture 3: [ACTIVITY] Using Photoshop Custom Shapes in Illustrator

Lecture 4: [ACTIVITY] Freeform Shapes in Logos

Lecture 5: [ACTIVITY] Drawing over a Photo for a Logo Design

Lecture 6: [ACTIVITY] Creating and Using a Custom Brush in a Logo

Lecture 7: [ACTIVITY] Using Shape Builder and Live Paint Bucket Tools for Logos

Chapter 13: Presenting Logos to Clients in Adobe Dimension and More