Store Design & Merchandising: maximize the retail space

Store Design & Merchandising: maximize the retail space, available at $49.99, has an average rating of 4.62, with 22 lectures, 2 quizzes, based on 298 reviews, and has 1052 subscribers.

You will learn about At the end of this course, you will be able to develop a store design project, either for your own store or a client. Learn key technics to become a confident store planner and designer. You will be able to integrate a brand's identity in a retail space Learn the most effective way to build costumer flow trough the space in order to improve sales Understand the principles needed to create a impactful and inspiring shopping experience I will teach how to apply ergonomic techniques to improve the consumer's perception of value Learn to create a profitable layout by choosing the best fixtures I will learn how to achieve a balance between creativity and logistical needs in retail This course is ideal for individuals who are Retailers who need better tools to help them make daily decisions in their retail business or People who want to acquire more skills for career growth opportunities or People who are curious about the store design for personal knowledge It is particularly useful for Retailers who need better tools to help them make daily decisions in their retail business or People who want to acquire more skills for career growth opportunities or People who are curious about the store design for personal knowledge.

Enroll now: Store Design & Merchandising: maximize the retail space

Summary

Title: Store Design & Merchandising: maximize the retail space

Price: $49.99

Average Rating: 4.62

Number of Lectures: 22

Number of Quizzes: 2

Number of Published Lectures: 22

Number of Published Quizzes: 2

Number of Curriculum Items: 27

Number of Published Curriculum Objects: 27

Original Price: €29.99

Quality Status: approved

Status: Live

What You Will Learn

At the end of this course, you will be able to develop a store design project, either for your own store or a client.
Learn key technics to become a confident store planner and designer.
You will be able to integrate a brand's identity in a retail space
Learn the most effective way to build costumer flow trough the space in order to improve sales
Understand the principles needed to create a impactful and inspiring shopping experience
I will teach how to apply ergonomic techniques to improve the consumer's perception of value
Learn to create a profitable layout by choosing the best fixtures
I will learn how to achieve a balance between creativity and logistical needs in retail

Who Should Attend

Retailers who need better tools to help them make daily decisions in their retail business
People who want to acquire more skills for career growth opportunities
People who are curious about the store design for personal knowledge

Target Audiences

Retailers who need better tools to help them make daily decisions in their retail business
People who want to acquire more skills for career growth opportunities
People who are curious about the store design for personal knowledge

This course will give you tools and the basic techniques and knowledge to develop a retail design project.

With this course you will be able to start developing amazing store design from scratch or improving an existing one.

Learn how to reflect a concept into the store space, how to create a customer journey, and how to plan a store layout according to your product and business.
After this course you will never look at a store the same way again.

We will cover all subjects related to the store space and product placement, such as:

– Store design technics

– Analyze and integrate a brand’s identity in retail

– The importance of impactful shopping experience in a digital era

– Develop a store layout and learn tactics to create sections

– Understand customer behavior and how to build a costumer flow in the store space

– How to choose fixtures to improve profitability

– Understand ergonomic’s impact in sales

Course Curriculum

Chapter 1: STORE DESIGN PURPOSE AND PROFESSIONALS

Lecture 1: Introduction to the course

Lecture 2: What is Store Design

Lecture 3: Know the Store Design Experts

Lecture 4: Store design is a marketing Tool

Chapter 2: BRAND IDENTITY AND STORE CONCEPT

Lecture 1: Brand Identity: How to identify and analyze

Lecture 2: “Brand as a person”

Lecture 3: Create a brand atmosphere in the store space – Moodboard

Lecture 4: Shopping experience

Lecture 5: What a store concept means

Lecture 6: Case study – Dsquared2

Lecture 7: Wrap up video lecture – create a moodboard

Chapter 3: STORE SPACE AND STORE SECTIONS

Lecture 1: Introduction to store space and stockroom

Lecture 2: Product grouping – how to identity and create sections

Lecture 3: Tactics for product allocation

Lecture 4: Decompression Zone & Windows

Chapter 4: STORE LAYOUT

Lecture 1: What is a layout

Lecture 2: Customer flow – What is and how to influence

Lecture 3: Layout types – pros and cons for each business

Lecture 4: Fixtures and store hardware

Lecture 5: Ergonomics and product value perception

Chapter 5: Final test

Lecture 1: Design a store – Materials & presentation

Lecture 2: Self- evaluation & Thank you

Instructors

Diana Paiva
Spatial designer & Visual Merchandiser

Rating Distribution

1 stars: 4 votes
2 stars: 4 votes
3 stars: 39 votes
4 stars: 92 votes
5 stars: 159 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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