Targeting Product and Service Designs to Customers' Needs
Targeting Product and Service Designs to Customers' Needs, available at $19.99, has an average rating of 4, with 47 lectures, 8 quizzes, based on 2 reviews, and has 12 subscribers.
You will learn about Conduct a contextual inquiry to identify customer needs Quantify how well a product or service meets customer needs Use a step-by-step process to translate customer needs into technical requirements Generate a customer value proposition (CVP) This course is ideal for individuals who are Engineering Students or Managers or people interested in becoming managers It is particularly useful for Engineering Students or Managers or people interested in becoming managers.
Enroll now: Targeting Product and Service Designs to Customers' Needs
Summary
Title: Targeting Product and Service Designs to Customers' Needs
Price: $19.99
Average Rating: 4
Number of Lectures: 47
Number of Quizzes: 8
Number of Published Lectures: 47
Number of Published Quizzes: 8
Number of Curriculum Items: 56
Number of Published Curriculum Objects: 56
Number of Practice Tests: 1
Number of Published Practice Tests: 1
Original Price: $24.99
Quality Status: approved
Status: Live
What You Will Learn
- Conduct a contextual inquiry to identify customer needs
- Quantify how well a product or service meets customer needs
- Use a step-by-step process to translate customer needs into technical requirements
- Generate a customer value proposition (CVP)
Who Should Attend
- Engineering Students
- Managers or people interested in becoming managers
Target Audiences
- Engineering Students
- Managers or people interested in becoming managers
This course is the second in a six-course series devoted to the Eight Steps to Getting Design Right. The title of this course is also the title of the second step in the Getting Design Right process and the focus of this course.
The primary goal of this course is to take general functional requirements of a product or service and to develop measurable performance targets from them.
This course covers Identification of Customer Needs, Measuring the Needs, Determining Technical Requirements, and the Customer Value Proposition.
By taking this course and completing its assignments, you will gain the following:
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First, the ability to translate vague customer statements into detailed product or service requirements
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Second, the ability to measure how well your product or those of your competitors meet customer needs
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Third, the skills required to get customer-‐focused designers to communicate effectively with product-‐focused engineers
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And finally, you’ll gain improved judgment regarding how to focus on what is most important for the customer and to state it succinctly in a customer value proposition
The techniques introduced in this course will enable you to do the following in the workplace:
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First, design market surveys for conducting data collection on customer preferences
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Second, convert customer-‐preference data into relative-‐importance-‐of-‐product objectives
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And third, present multidimensional design data on a single page
The skills described in this course are situated at the interface between design and engineering. Designers typically have difficulty translating their ideas into engineering terms, while engineers, on the other hand, often have difficulty appreciating customer concerns. The content of this course is valuable because the knowledge it imparts is rare. Mastering the skills introduced here will greatly increase your value to the design organization.
Course Curriculum
Chapter 1: Introduction
Lecture 1: About this Series
Lecture 2: About the Author
Lecture 3: Methods and Approaches for this Series
Chapter 2: Identify Customer Needs
Lecture 1: Introduction
Lecture 2: Where We Are in the Process
Lecture 3: Emergency Brake Handle
Lecture 4: The Process of Getting Design Right™
Lecture 5: Toy Catapult Example
Lecture 6: Conduct a Contextual Inquiry
Lecture 7: Naming the Problem
Lecture 8: Typical Roles – Part 1
Lecture 9: Typical Roles – Part 2
Lecture 10: Potential Pitfalls
Lecture 11: Example: Software Engineering
Lecture 12: Collection Techniques
Lecture 13: Harley Davidson Case Study
Lecture 14: Summarize Product or Service Objectives
Lecture 15: A Dive and Surface Approach
Lecture 16: The Affinity Process
Lecture 17: Wrap-Up
Chapter 3: Measure the Needs
Lecture 1: Introduction
Lecture 2: The Goal-Question-Metric Method
Lecture 3: Why use the GQM Method?
Lecture 4: How to Conduct a GQM
Lecture 5: GQM Method Guide and Templates
Lecture 6: Rank and Weight Objectives
Lecture 7: Potential Issues
Lecture 8: A Five-Step Ranking Approach
Lecture 9: Rank and Weight Product Objectives Template
Lecture 10: Benchmark the Competition
Lecture 11: Collect Competitive Data
Lecture 12: Rank Customer Perceptions
Lecture 13: Other Techniques for Displaying Benchmarking Data
Lecture 14: Wrap-Up
Chapter 4: Determine Technical Requirements and the Customer Value Proposition (CVP)
Lecture 1: Introduction
Lecture 2: Use the House of Quality Technique
Lecture 3: Take a House Tour
Lecture 4: House of Quality Template
Lecture 5: Collect and Rationalize System Level Requirements
Lecture 6: Identify the Customer Value Proposition
Lecture 7: The Importance of the CVP
Lecture 8: Strong vs. Weak CVPs
Lecture 9: The Toy Catapult's CVP
Lecture 10: Wrap-Up
Chapter 5: Wrap-Up and Resources
Lecture 1: Course Wrap-Up
Lecture 2: Thank You and Farewell
Lecture 3: Bonus Lecture
Instructors
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Merit Career Development
Designing and Delivering High Value Continuing Education
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- 3 stars: 1 votes
- 4 stars: 1 votes
- 5 stars: 0 votes
Frequently Asked Questions
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