The Branding Masterclass The Entire Brand Design Process

The Branding Masterclass The Entire Brand Design Process, available at $124.99, has an average rating of 4.67, with 56 lectures, based on 4211 reviews, and has 24576 subscribers.

You will learn about The Entire Branding Process from Sketch to Finished Client Presentation Understand Everything About Client Briefs Learn to Ask the Right Questions to the Client Learn to Conduct Client and Competitor Research Find Your Target Audience and Product Customer Profiles and Personas Find Your Style Direction and Produce Stylescapes, Moodboards and Other Presentations Find a Brand’s Position in the Market Work through Word Association Exercises, Word Mapping and Learn HOW to Brainstorm Learn How to Sketch and Sketch Various Concepts Learn How to Select Concepts for Further Development Work through the ENTIRE Logo Design Process Learn How to Choose the Right Typeface Develop a Typographic System Create a Flexible Color System Understanding Color Psychology and its Effect on Brand Design Working with Projects and Mockups to Further Develop Color Palettes Applying Our Brand Systems to Real World Projects like T-Shirt and Bag Designs Learn How to Write Ad Copy for your Brand Creating and Writing your Brand Voice and Language Create Photography Rules for Brands Create a Full Client Presentation Creating a Behance Portfolio Case Study Understanding the Basics of Brand Standards and Brand Guidelines This course is ideal for individuals who are Graphic designers wanting to learn more about the entire branding and brand design process or Anyone wanting to add brand packages to their client offerings or Anyone interested in the Logo Design Process or Anyone wanting to go deeper with design theory and see it applied to a real world brand design project or Anyone wanting to learn how to be creative, brainstorm and come up with concepts and ideas or Anyone wanting to build a portfolio It is particularly useful for Graphic designers wanting to learn more about the entire branding and brand design process or Anyone wanting to add brand packages to their client offerings or Anyone interested in the Logo Design Process or Anyone wanting to go deeper with design theory and see it applied to a real world brand design project or Anyone wanting to learn how to be creative, brainstorm and come up with concepts and ideas or Anyone wanting to build a portfolio.

Enroll now: The Branding Masterclass The Entire Brand Design Process

Summary

Title: The Branding Masterclass The Entire Brand Design Process

Price: $124.99

Average Rating: 4.67

Number of Lectures: 56

Number of Published Lectures: 56

Number of Curriculum Items: 56

Number of Published Curriculum Objects: 56

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

The Entire Branding Process from Sketch to Finished Client Presentation
Understand Everything About Client Briefs
Learn to Ask the Right Questions to the Client
Learn to Conduct Client and Competitor Research
Find Your Target Audience and Product Customer Profiles and Personas
Find Your Style Direction and Produce Stylescapes, Moodboards and Other Presentations
Find a Brand’s Position in the Market
Work through Word Association Exercises, Word Mapping and Learn HOW to Brainstorm
Learn How to Sketch and Sketch Various Concepts
Learn How to Select Concepts for Further Development
Work through the ENTIRE Logo Design Process
Learn How to Choose the Right Typeface
Develop a Typographic System
Create a Flexible Color System
Understanding Color Psychology and its Effect on Brand Design
Working with Projects and Mockups to Further Develop Color Palettes
Applying Our Brand Systems to Real World Projects like T-Shirt and Bag Designs
Learn How to Write Ad Copy for your Brand
Creating and Writing your Brand Voice and Language
Create Photography Rules for Brands
Create a Full Client Presentation
Creating a Behance Portfolio Case Study
Understanding the Basics of Brand Standards and Brand Guidelines

Who Should Attend

Graphic designers wanting to learn more about the entire branding and brand design process
Anyone wanting to add brand packages to their client offerings
Anyone interested in the Logo Design Process
Anyone wanting to go deeper with design theory and see it applied to a real world brand design project
Anyone wanting to learn how to be creative, brainstorm and come up with concepts and ideas
Anyone wanting to build a portfolio

Target Audiences

Graphic designers wanting to learn more about the entire branding and brand design process
Anyone wanting to add brand packages to their client offerings
Anyone interested in the Logo Design Process
Anyone wanting to go deeper with design theory and see it applied to a real world brand design project
Anyone wanting to learn how to be creative, brainstorm and come up with concepts and ideas
Anyone wanting to build a portfolio

This course covers all aspects of the brand design process. From sketching to portfolio presentations there is not one thing this class leaves out. It is massive covering topics such as:

Understanding Client Briefs
Learning to Ask the Right Questions
Client and Competitor Research
Finding a Target Audience
Creating a Customer Persona
Finding a Style Direction
Finding a Brand’s Position in the Market
Word Association Exercises
Word Mapping and Other Brainstorming Activities
Sketching Concepts
Learn How to be Creative
How to Select Concepts for Further Development
The Entire Logo Design Process
Picking the Right Typeface
Gridding and Finalizing Our Logos
Creating a Logo System
Creating Typographic System
Creating a Flexible Color System
Understanding Color Psychology and its Effect on Brand Design
Working with Projects and Mockups to Further Develop Color Palettes
Applying Our Brand Systems to Real World Projects
Learn How to Write Ad Copy for your Brand
Creating and Writing your Brand Voice and Language
Creating Photography Rules for Brands
Developing a Full Client Presentation
Creating a Behance Portfolio Case Study
Understanding the Basics of Brand Standards and Brand Guidelines

The brand development process plays a critical part of the marketing and success of a company. I want to show you not only what successful brand design looks like but also how to brainstorm these concepts and ideas to finally turn that spark of an idea into a fully finished project ready for the client presentation, your portfolio and the world.

This class gently guides you through this process with a practical real world branding project using a case study for a sushi restaurant and delivery service. I created this course so you can start to offer branding packages to land bigger higher paying clients and propel yourself to the next level in your design career.

This course gives you the tools to know how to spark creativity, ideas, concepts and put them into motion. We go over several tools to help prevent creators block and to make it easy to come up with ideas that are relevant, authentic and meaningful.

Looking at blank pages never have to be scary again. You will feel confident filling those pages with finished polished content that will wow your potential clients.

We will work on building a finished case study presentation for you to start building a strong portfolio. We will work on creating both a client presentation and a brand guidelines manual to help people know how to use your brand design and identity system you developed.

This course has a nice balance of theory and practical software projects. This class is for those who have taken any of my software courses or have basic knowledge of Adobe Photoshop and Adobe Illustrator or Adobe alternatives design programs as we will not cover the beginner level software basics.

This course comes loaded with a 50 page brand design guide that details the entire class in an easy to read accessible pdf. This course comes with style presentation Adobe photoshop template, an Adobe Illustrator brand presentation template and an Adobe Photoshop Behance portfolio template and more.

Ready to start changing more, elevate your design offerings and change the direction of your career? Want to be a designer that understands both the business and design aspect of the branding process to craft strong brands. I will see you in the first lesson.

Course Curriculum

Chapter 1: Course Introduction

Lecture 1: Course Introduction

Lecture 2: Course Guide and Student Facebook Group

Chapter 2: Brand Design Theory (Downloadable Files for this Section in Lesson 1)

Lecture 1: Introduction to Brand Design

Lecture 2: Introduction to Brand Design – Part 2

Lecture 3: The Client Brief

Lecture 4: Research

Lecture 5: Target Audience

Lecture 6: Finding Your Style Direction

Lecture 7: Creating a Stylescape

Lecture 8: Creating a Stylescape – Part 2

Lecture 9: Creating a Stylescape – Part 2

Lecture 10: Word Association Exercise

Lecture 11: Word Mapping

Lecture 12: Sketching Warm Up

Lecture 13: Sketching Our Concepts

Chapter 3: Logo Design Section

Lecture 1: Getting Started

Lecture 2: The Knife Concept

Lecture 3: 3

Lecture 4: Working with Typography

Lecture 5: Choosing Our Concepts

Lecture 6: Refining Our Concepts

Lecture 7: Extra Lesson: Logo Design Mockup

Lecture 8: Our Last and Final Concept

Chapter 4: Developing a Logo System

Lecture 1: Perfecting and Gridding The Logo

Lecture 2: Gridding Our Logo

Lecture 3: Alternative Presentations

Chapter 5: Developing a Typographic System

Lecture 1: Typographic Systems – An Overview

Lecture 2: Typographic Systems – Examples

Lecture 3: Menu Layout

Lecture 4: Menu Layout – Part 2

Lecture 5: Developing a Type Scale

Chapter 6: Developing a Color System

Lecture 1: How to Choose Color

Lecture 2: Psychology of Color

Lecture 3: Flexible Color Systems

Lecture 4: Creating Our Chopstick Wrapper

Lecture 5: Wrapper Layout

Lecture 6: Exploring Different Color Options

Lecture 7: Applying Colors to Our Menu Project

Chapter 7: Brand Voice and Language

Lecture 1: Brand Voice & Language

Chapter 8: Photography System and Rules for Photos

Lecture 1: Setting Rules for Photos

Chapter 9: Brand Projects

Lecture 1: T-Shirt Design Project

Lecture 2: Delivery Bag Project

Chapter 10: The Client Presentation

Lecture 1: How to Present Your Work

Lecture 2: Strong Client Presentation Examples

Lecture 3: Sushi Club Presentation

Lecture 4: Part 2

Lecture 5: App Icons and More

Lecture 6: Exporting

Chapter 11: Behance Portfolio Presentation

Lecture 1: Portfolio Case Study Introduction

Lecture 2: Part 2

Lecture 3: Part 3

Lecture 4: Loading Our Presentation on Behance

Lecture 5: Behance Template

Chapter 12: Brand Standards Manual

Lecture 1: Brand Standards Examples – Guidelines Template Attached

Lecture 2: Brand Guidelines Manual

Chapter 13: Bonus Lecture

Lecture 1: Bonus Lecture

Instructors

Lindsay Marsh
300,000+ Students | Graphic Design, Adobe, Affinity & More

Rating Distribution

1 stars: 9 votes
2 stars: 21 votes
3 stars: 174 votes
4 stars: 976 votes
5 stars: 3031 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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