Typography 101: Picking the Right Fonts for Business Success

Typography 101: Picking the Right Fonts for Business Success, available at $19.99, has an average rating of 3.9, with 15 lectures, based on 64 reviews, and has 1408 subscribers.

You will learn about Learn about the different font classifications – and I'll share my list of favorites in each category that will get you started Learn the secrets that let you use typography to make your message shine Learn which questions to ask BEFORE you start your design or layout project Learn about mixing fonts (and what not to do) Discover great resources for paid and free fonts Become confident at choosing the right font for the right project for your business This course is ideal for individuals who are Entrepreneurs or Small Business Owners or Office Administrators or Marketing Professionals or Sales People or Anyone who needs to create and format business documents and marketing & print materials It is particularly useful for Entrepreneurs or Small Business Owners or Office Administrators or Marketing Professionals or Sales People or Anyone who needs to create and format business documents and marketing & print materials.

Enroll now: Typography 101: Picking the Right Fonts for Business Success

Summary

Title: Typography 101: Picking the Right Fonts for Business Success

Price: $19.99

Average Rating: 3.9

Number of Lectures: 15

Number of Published Lectures: 15

Number of Curriculum Items: 15

Number of Published Curriculum Objects: 15

Original Price: $64.99

Quality Status: approved

Status: Live

What You Will Learn

Learn about the different font classifications – and I'll share my list of favorites in each category that will get you started
Learn the secrets that let you use typography to make your message shine
Learn which questions to ask BEFORE you start your design or layout project
Learn about mixing fonts (and what not to do)
Discover great resources for paid and free fonts
Become confident at choosing the right font for the right project for your business

Who Should Attend

Entrepreneurs
Small Business Owners
Office Administrators
Marketing Professionals
Sales People
Anyone who needs to create and format business documents and marketing & print materials

Target Audiences

Entrepreneurs
Small Business Owners
Office Administrators
Marketing Professionals
Sales People
Anyone who needs to create and format business documents and marketing & print materials

The right font is as important as the words it shows!

Why is it so important to choose the right font?

Look around you – look at the typography you see. With every word, every type you see, you form an opinion. Choosing the right fonts for your project has powerful results – the reader forms an emotional connection to what they see, both the words as well as the "word-delivery-method", the typography.

Get it right – and the reader will focus on your message… but get it wrong and the reader will be distracted, confused and unfocused.

Choosing the wrong font for when you are creating business and marketing documents will not only take attention away from your message, but it can lead to brand confusion and diminished trust in your business. Are you willing to take that risk?

Just imagine…

… a financial statement printed in a fancy and playful script font – no matter how good the numbers are, would you take the business seriously?

… an alarm company advertising in a kids-like font – would you trust them to keep your home or office safe?

"Font Fails" are all too common

I have been in the graphic and printing industry for over 20 years and I have seen my fair share of bad font choices. But I have also learned that poor font choices are rarely done on purpose. A typical reaction when I comment on a "font fail" and take a moment to suggest a better typography choice, is "that looks so much better – thank you". When you know the basic rules of typography, making the right choices is easy…. and that's what I will teach you in this course.

When you buy this course you will get:

unlimited, lifetime accessto all lectures
access to all upcoming bonus lectures and additional content
an unconditional 30-day money back guarantee, making this a risk-free purchase for you
access to me if you have any questions (or help with fixing any font-fails) – I am always here to help!

Course Curriculum

Chapter 1: An Introduction to Typography 101

Lecture 1: Why are your type choices so important?

Chapter 2: Font Classifications

Lecture 1: Serif Type – The Traditional Choice

Lecture 2: Sans Serif Type – A Modern Option

Lecture 3: Script Type – Traditional and Modern, and always in Style

Lecture 4: Blackletter Type – Where it all Started

Lecture 5: Decorative Type – Let Loose and Have Fun!

Chapter 3: Typography in Print – Let's Put It All Together

Lecture 1: Make the Right Choices – And Ask the Right Questions

Lecture 2: Design Example: Business Cards

Lecture 3: Design Example: Flyer Handout

Lecture 4: Design Example: Signage

Lecture 5: Mixing Fonts – Do's and Don'ts

Lecture 6: BONUS: How to Choose Font Colours

Chapter 4: Font Resources

Lecture 1: Paid Font Resources

Lecture 2: Free Font Resources (yes, FREE!)

Chapter 5: BONUS – Font History

Lecture 1: How It All Started

Instructors

Alexandra Krieger
Growing your Business | Online | Offline | Strategically

Rating Distribution

1 stars: 2 votes
2 stars: 3 votes
3 stars: 10 votes
4 stars: 19 votes
5 stars: 30 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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