User Experience Design: Create Highly Converting Websites

User Experience Design: Create Highly Converting Websites, available at $39.99, has an average rating of 4.05, with 38 lectures, based on 123 reviews, and has 3621 subscribers.

You will learn about Create websites that convert surfers into leads and customers Master personas to satisfy exact needs Craft Websites that people want to use again and again Analyse how your customers behave online Define and improve benchmarks Test navigation patterns This course is ideal for individuals who are Website Designers or Marketing Managers or Project Managers or UX designers or Web developers It is particularly useful for Website Designers or Marketing Managers or Project Managers or UX designers or Web developers.

Enroll now: User Experience Design: Create Highly Converting Websites

Summary

Title: User Experience Design: Create Highly Converting Websites

Price: $39.99

Average Rating: 4.05

Number of Lectures: 38

Number of Published Lectures: 38

Number of Curriculum Items: 38

Number of Published Curriculum Objects: 38

Original Price: $79.99

Quality Status: approved

Status: Live

What You Will Learn

Create websites that convert surfers into leads and customers
Master personas to satisfy exact needs
Craft Websites that people want to use again and again
Analyse how your customers behave online
Define and improve benchmarks
Test navigation patterns

Who Should Attend

Website Designers
Marketing Managers
Project Managers
UX designers
Web developers

Target Audiences

Website Designers
Marketing Managers
Project Managers
UX designers
Web developers

GREAT USER EXPERIENCE= BETTER ENGAGEMENT=SUSTAINED RESULTS

What all the greatest sites you know like Facebook, Airbnb, Youtube, Google have in common? They work constantly on improve their User Experience, which means intuitive design and easy to use.

The better is your website the less advertise you need because your user will be the biggest ambassadors and drive traffic to it.
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After explaining how users behave online, the course will focus on helping to understand what are your visitor’s needs and expectations. We will then discuss the structure of the site, call to actions and generally the navigations rules. We will focus on helping to better convert your goals and test the site usability. Finally will confront metrics and analytics for an objective valuation of the site performances.�

Course Curriculum

Chapter 1: User Experience Design Overview

Lecture 1: Intro & History

Lecture 2: What WebUX Means for Users

Lecture 3: First Steps on Getting the Site Your Customers Want

Lecture 4: Start Testing Your Current Website

Lecture 5: Learn How to Build a Better Site 1

Lecture 6: Learn How to Build a Better Site 2

Lecture 7: Learn How to Build a Better Site 3

Lecture 8: Learn How to Build a Better Site 4

Lecture 9: Examples: Who applies it

Lecture 10: Summary and Resources

Lecture 11: Use Neuroscience to guide people through your Website

Chapter 2: Intro & Definitions

Lecture 1: Introduction to Usability and UX

Lecture 2: Definition and benchmarks-User

Lecture 3: Definition and benchmarks-Goals

Lecture 4: Definition and benchmarks-Context of use

Chapter 3: How Customers Behave Online

Lecture 1: How customers behave online 1

Lecture 2: How customers behave online 2

Lecture 3: How customers behave online 3

Lecture 4: Philosophy

Lecture 5: Customer research-Focus groups and interviews

Chapter 4: Personas & Card Sorting

Lecture 1: Card sorting

Lecture 2: Personas

Lecture 3: Principles – Expectations and consistency

Lecture 4: Feedback

Chapter 5: Structure & Navigation

Lecture 1: Provide structure 1

Lecture 2: Provide structure 2

Lecture 3: Provide structure and Avoid clutter

Lecture 4: Calls to action

Lecture 5: Guiding customers-Homepage

Lecture 6: On site search

Lecture 7: Navigation 1

Lecture 8: Navigation 2

Chapter 6: Evaluation – Testing & Analytics

Lecture 1: Forms

Lecture 2: Site research-Heuristic evaluation

Lecture 3: Usability testing

Lecture 4: Eyetracking and Paper prototyping

Lecture 5: Metrics and analytics

Lecture 6: Summary Usability and UX

Instructors

Oxford Learning Lab
Professional Marketing Courses by Top Experts

Rating Distribution

1 stars: 1 votes
2 stars: 8 votes
3 stars: 32 votes
4 stars: 35 votes
5 stars: 47 votes

Frequently Asked Questions

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