User experience research: How to ask the right questions?
User experience research: How to ask the right questions?, available at $19.99, has an average rating of 4.52, with 21 lectures, based on 312 reviews, and has 1347 subscribers.
You will learn about Learn how to ask the right questions in qualitative interviews with users and customers. Successfully run a qualitative research process from the beginning to the end. Work with a fictional research case to apply your skills in exercises Learn about the sequence any research process needs to follow in order to be successful Understand how to successfully pitch your research project and persuade potential naysayers Build up knowledge on the three basic types of qualitative research approaches. Learn how to spell out your business and research objectives to make sure you are always on the right track with your research and don’t get lost Achieve clarity about the number of interviews you need to conduct for reliable results and to whom one should speak Master the task of crafting the tailormade guideline you need for your interviews by following the steps given in the course. Raise the feeling of security in the actual interview situation with the numerous tips & tricks given Gain knowledge on how to proceed with the analysis of your interview including vivid examples This course is ideal for individuals who are Design Thinkers, Service Designers, UX Designers or Product managers who do have a research challenge coming up and want to bring it to a success or People who want to make sure that their product developments and (re-) launches are a success by hitting the heart of users’ / customers’ needs, wishes and desires. or Everyone who wants to dive deeply into customer understanding and customer centricity or Everyone who feels that human-centered approaches for solving problems is the only way to go or Everyone who wants to understand how to set-up and conduct face-to-face interviews It is particularly useful for Design Thinkers, Service Designers, UX Designers or Product managers who do have a research challenge coming up and want to bring it to a success or People who want to make sure that their product developments and (re-) launches are a success by hitting the heart of users’ / customers’ needs, wishes and desires. or Everyone who wants to dive deeply into customer understanding and customer centricity or Everyone who feels that human-centered approaches for solving problems is the only way to go or Everyone who wants to understand how to set-up and conduct face-to-face interviews.
Enroll now: User experience research: How to ask the right questions?
Summary
Title: User experience research: How to ask the right questions?
Price: $19.99
Average Rating: 4.52
Number of Lectures: 21
Number of Published Lectures: 21
Number of Curriculum Items: 21
Number of Published Curriculum Objects: 21
Original Price: €24.99
Quality Status: approved
Status: Live
What You Will Learn
- Learn how to ask the right questions in qualitative interviews with users and customers.
- Successfully run a qualitative research process from the beginning to the end.
- Work with a fictional research case to apply your skills in exercises
- Learn about the sequence any research process needs to follow in order to be successful
- Understand how to successfully pitch your research project and persuade potential naysayers
- Build up knowledge on the three basic types of qualitative research approaches.
- Learn how to spell out your business and research objectives to make sure you are always on the right track with your research and don’t get lost
- Achieve clarity about the number of interviews you need to conduct for reliable results and to whom one should speak
- Master the task of crafting the tailormade guideline you need for your interviews by following the steps given in the course.
- Raise the feeling of security in the actual interview situation with the numerous tips & tricks given
- Gain knowledge on how to proceed with the analysis of your interview including vivid examples
Who Should Attend
- Design Thinkers, Service Designers, UX Designers or Product managers who do have a research challenge coming up and want to bring it to a success
- People who want to make sure that their product developments and (re-) launches are a success by hitting the heart of users’ / customers’ needs, wishes and desires.
- Everyone who wants to dive deeply into customer understanding and customer centricity
- Everyone who feels that human-centered approaches for solving problems is the only way to go
- Everyone who wants to understand how to set-up and conduct face-to-face interviews
Target Audiences
- Design Thinkers, Service Designers, UX Designers or Product managers who do have a research challenge coming up and want to bring it to a success
- People who want to make sure that their product developments and (re-) launches are a success by hitting the heart of users’ / customers’ needs, wishes and desires.
- Everyone who wants to dive deeply into customer understanding and customer centricity
- Everyone who feels that human-centered approaches for solving problems is the only way to go
- Everyone who wants to understand how to set-up and conduct face-to-face interviews
No matter whether you are new to the research scene or already have some experience, this course will help you excel in future research challenges and bring your project, product and start-up to a success.
Regardless which approach to innovation you or your company adopted, all approaches are based on the deep understanding of the wishes, needs and desires of the user. Entering a dialog with your present and future consumers is essential for any development or relaunch of products, applications and services. Consumer centricity is crucial for an economic deployment of your resources.
During this course, you will learn how to become an ‘insight gold miner’ via qualitative interviews and unveil hidden truths. With accurate preparation and execution of user interviews, your research challenge will become a success.
Crafting the right questions for your interview is always a tailormade task. This course helps you to reach the goal of asking the right questions by helping you prepare properly.
The course is practice oriented. To increase the learning impact, the sessions include exercises as well as theoretical background.
The course takes you through the following topics:
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Importance of research for the success of your business
-
Short introduction to qualitative methods
-
Mindset, researcher and research team
-
Business vs. research objectives
-
Setting up a research plan (To how many people should one speak and how to define it?)
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Preparing the guideline for the interviews
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The actual interview situation with what to look out for
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5 golden tips on how to ask the right questions
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What is an analysis?
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How to proceed in an analysis?
NOTE: this course focusses on qualitative research (e.g. interviews, in-depths), not on quantitative research (e.g. surveys)!
Course Curriculum
Chapter 1: Welcome
Lecture 1: About the course
Lecture 2: About the instructor
Lecture 3: Let us get started
Chapter 2: Theory and background
Lecture 1: Importance of research for the success of your business
Lecture 2: Short introduction to qualitative methods
Lecture 3: Mindset, researcher and research team
Chapter 3: Preparation of research
Lecture 1: Business vs. research objectives
Lecture 2: Exercise: from business to research objectives
Lecture 3: Recap exercise from business to research objectives
Lecture 4: To whom should one speak
Lecture 5: Setting up a research plan
Lecture 6: Recap exercise setting up a research plan
Lecture 7: Setting up the guideline for the interview | step 1
Lecture 8: Recap exercise 1st step to an interview guideline
Lecture 9: Setting up the guideline for the interview | step 2
Lecture 10: Recap exercise 2nd step to an interview guideline
Chapter 4: The actual interview situation
Lecture 1: The actual interview situation
Lecture 2: How to ask the right questions?
Chapter 5: The analysis
Lecture 1: The analysis
Lecture 2: How to proceed in an analysis
Chapter 6: Thank you and bye bye
Lecture 1: Thank you and bye bye
Instructors
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Nina Schacht
Qualitative researcher, facilitator & Design Thinking Coach
Rating Distribution
- 1 stars: 1 votes
- 2 stars: 2 votes
- 3 stars: 37 votes
- 4 stars: 113 votes
- 5 stars: 159 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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