User Experience (UX) Design For Engagement

In this course you will learn how to design a user experience (UX) that is engaging. You’ll learn about what motivates people to take action, and how to use this knowledge to design websites, apps, and products so that they are engaging and so people will take the action you want them to take.

This course is based on a semester-long course taught at the University of Wisconsin, Stevens Point by the same instructor, Dr. Susan Weinschenk.

About This Course:

You will learn about:

1. The parts of the visual cortex that are sensitive to certain visual stimuli, and how that should inform your visual designs

2. A special part of the brain that is sensitive to faces and how to use faces to grab attention

3. How having a number in one place can affect how people respond later on

4. How to use human factor loads to make a product more engaging

5. Choice architecture

6. Social validation

7. How people process stories

8. The impact of self-stories on behavior

9. Which instincts grab attention

10. What makes a product habit forming

11. When to use rewards and when not to

12. Why gamification often doesn’t work 

13. How to stimulate the desire for mastery

14. How to apply engagement principles to a re-design or to a new product

and more!

You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want.

There are quizzes throughout the course to test your knowledge and exercises to practice what you are learning.

Get started right away. You don’t want to delay learning how to create engaging products that people WANT to buy and use and that motivate them to action. 

Over 50,000 people have taken our online video courses.

Rating Distribution

• 1 stars: 7 votes
• 2 stars: 3 votes
• 3 stars: 23 votes
• 4 stars: 59 votes
• 5 stars: 172 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!