Data Driven Development: A/B Testing for Product Engineers

Data Driven Development: A/B Testing for Product Engineers, available at $74.99, has an average rating of 4.55, with 95 lectures, 1 quizzes, based on 16 reviews, and has 140 subscribers.

You will learn about What A/B tests are and how to use them Build an A/B testing tool from scratch Learn how to implement A/B tests on your website How to find things to test on your site Learn the math and statistics used in A/B testing How to choose the right metric for your A/B test A/B testing best practices How to interpret the results of A/B tests Gotchas and things to watch out for when A/B Testing This course is ideal for individuals who are This class is for intermediate programmers and web designers. It is particularly useful for This class is for intermediate programmers and web designers.

Enroll now: Data Driven Development: A/B Testing for Product Engineers

Summary

Title: Data Driven Development: A/B Testing for Product Engineers

Price: $74.99

Average Rating: 4.55

Number of Lectures: 95

Number of Quizzes: 1

Number of Published Lectures: 95

Number of Published Quizzes: 1

Number of Curriculum Items: 96

Number of Published Curriculum Objects: 96

Original Price: $24.99

Quality Status: approved

Status: Live

What You Will Learn

What A/B tests are and how to use them
Build an A/B testing tool from scratch
Learn how to implement A/B tests on your website
How to find things to test on your site
Learn the math and statistics used in A/B testing
How to choose the right metric for your A/B test
A/B testing best practices
How to interpret the results of A/B tests
Gotchas and things to watch out for when A/B Testing

Who Should Attend

This class is for intermediate programmers and web designers.

Target Audiences

This class is for intermediate programmers and web designers.

How do you know if your website’s interface is leading to the best outcomes for your key performance metrics? What if you’re leaving money on the table?

By adding A/B testing to your development process, you can be absolutely sure that every element on the page is performing at its peak.

With A/B testing you can have the freedom to take big swings at major design changes, without fear of hurting your key performance metrics. Lower your risk and increase your rewards by limiting your exposure through A/B testing.

In this class you’ll learn the foundations of A/B testing by building a basic system and using it to implement the real tests that I’ve had the biggest successes with over the years. Learn how we did the analysis that told us what to test all the way through the coding patterns and best practices that I’ve developed after years of working with these systems.

Using the techniques you’ll learn in this class, you’ll be able to quantify the value of your work — down to a dollar level — and improve the efficiency of the traffic your site already has.

For developers who are ready to take their career to the next level, this is the way to get there.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Who This Class Is For

Lecture 3: Data Driven Development

Lecture 4: Confident Choices

Lecture 5: The 80/20 Rule of A/B Testing

Lecture 6: What to Test

Lecture 7: Types of A/B Tests

Chapter 2: Your First A/B Test

Lecture 1: Intro To The Store

Lecture 2: Dev Environment Setup

Lecture 3: Redux Crash Course

Lecture 4: React Router Crash Course

Lecture 5: The First A/B Test

Chapter 3: Building an A/B Testing System

Lecture 1: Creating Our Server

Lecture 2: Enabling Post Requests

Lecture 3: Saving Events

Lecture 4: Passing Data with Events

Lecture 5: Counting Purchases and Getting Data

Lecture 6: Getting Results

Lecture 7: Statistical Significance

Lecture 8: Running the Chi2 Test Manually

Lecture 9: Adding a StatSig Library

Lecture 10: Experiment Names

Lecture 11: Quick Review

Lecture 12: Setting Up Experiments

Lecture 13: Setting Up Variations

Lecture 14: Running Experiments

Lecture 15: Experiment Activation

Lecture 16: Targeting

Lecture 17: Experiment Organization

Chapter 4: The Add to Cart Modal Test

Lecture 1: Iteration

Lecture 2: Setting up the Test

Lecture 3: Scaffolding the Modal

Lecture 4: Recommendations

Lecture 5: Styling the Modal

Lecture 6: Closing the Modal

Lecture 7: Setting Up the Test

Lecture 8: Choosing the Right Metric

Lecture 9: Interpreting the Results

Chapter 5: The Long Gallery Test

Lecture 1: Behavioral Analysis …in Python

Lecture 2: The Long Gallery Test

Lecture 3: Test Setup Best Practices

Lecture 4: The Long Gallery Setup

Lecture 5: Adjusting the Page Structure

Lecture 6: Review

Chapter 6: The Checkout Success Test

Lecture 1: No Dead Ends!

Lecture 2: The Checkout Success Test

Lecture 3: Setting Up Our Metric

Lecture 4: Scaffolding Our Test

Lecture 5: The Data Decides

Lecture 6: The Vote Card

Lecture 7: Styling the Vote Card

Lecture 8: The Data File

Lecture 9: Last Step and Review

Chapter 7: Challenges

Lecture 1: Best Reviews Challenge

Lecture 2: Best Reviews Solution

Lecture 3: Product Name Challenge

Lecture 4: Product Name Solution

Lecture 5: Mouse Over Challenge

Lecture 6: Mouse Over Solution

Lecture 7: Only A Few Left Challenge

Lecture 8: Only a Few Left Solution

Chapter 8: Wrap Up

Lecture 1: Wrap Up

Chapter 9: Appendix: How I Made the Demo Store

Lecture 1: Store 01

Lecture 2: Store 02

Lecture 3: Store 03

Lecture 4: Store 04

Lecture 5: Store 05

Lecture 6: Store 06

Lecture 7: Store 07

Lecture 8: Store 08

Lecture 9: Store 09

Lecture 10: Store 10

Lecture 11: Store 11

Lecture 12: Store 12

Lecture 13: Store 13

Lecture 14: Store 14

Lecture 15: Store 15

Lecture 16: Store 16

Lecture 17: Store 17

Lecture 18: Store 18

Lecture 19: Store 19

Lecture 20: Store 20

Lecture 21: Store 21

Lecture 22: Store 22

Lecture 23: Store 23

Lecture 24: Store 24

Lecture 25: Store 25

Lecture 26: Store 26

Lecture 27: Store 27

Lecture 28: Store 28

Instructors

Seamus James
Developer in San Francisco

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 1 votes
4 stars: 4 votes
5 stars: 11 votes

Frequently Asked Questions

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