Tesla Company Analysis: Strategy, Marketing, Financials
Tesla Company Analysis: Strategy, Marketing, Financials, available at $89.99, has an average rating of 4.4, with 57 lectures, based on 916 reviews, and has 5973 subscribers.
You will learn about Learn how to perform strategic analysis Leverage classic frameworks like SWOT and Five forces to analyze Tesla Understand why "Tesla has a brand following that is second only to Apple" Apply the 4Ps framework and understand what makes Tesla's marketing so powerful Perform financial statement analysis to understand Tesla's historical performance Study Tesla's growth, profitability, liquidity, and solvency Forecast Tesla's 10-year financials Prepare a complete DCF valuation model This course is ideal for individuals who are Aspiring financial analysts, consultants, investment bankers, private equity analysts or Individuals interested in advancing their career in Corporate finance or Anyone who wants to understand Tesla's business and is fascinated by the company It is particularly useful for Aspiring financial analysts, consultants, investment bankers, private equity analysts or Individuals interested in advancing their career in Corporate finance or Anyone who wants to understand Tesla's business and is fascinated by the company.
Enroll now: Tesla Company Analysis: Strategy, Marketing, Financials
Summary
Title: Tesla Company Analysis: Strategy, Marketing, Financials
Price: $89.99
Average Rating: 4.4
Number of Lectures: 57
Number of Published Lectures: 55
Number of Curriculum Items: 57
Number of Published Curriculum Objects: 55
Original Price: $199.99
Quality Status: approved
Status: Live
What You Will Learn
- Learn how to perform strategic analysis
- Leverage classic frameworks like SWOT and Five forces to analyze Tesla
- Understand why "Tesla has a brand following that is second only to Apple"
- Apply the 4Ps framework and understand what makes Tesla's marketing so powerful
- Perform financial statement analysis to understand Tesla's historical performance
- Study Tesla's growth, profitability, liquidity, and solvency
- Forecast Tesla's 10-year financials
- Prepare a complete DCF valuation model
Who Should Attend
- Aspiring financial analysts, consultants, investment bankers, private equity analysts
- Individuals interested in advancing their career in Corporate finance
- Anyone who wants to understand Tesla's business and is fascinated by the company
Target Audiences
- Aspiring financial analysts, consultants, investment bankers, private equity analysts
- Individuals interested in advancing their career in Corporate finance
- Anyone who wants to understand Tesla's business and is fascinated by the company
** Please be aware that this course is not an investment recommendation of any sort**
What is the best way to learn financial modelling, valuation, corporate strategy, marketing fundamentals, and financial statement analysis?
Go through a complete, real life case study.
And which is arguably the hottest company in the business world today?
Tesla Inc.
This is the first online course attempting to teach several disciplines by combining them in a coherent and holistic case study of a company.
In this course, we will touch on several important topics about Tesla:
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Business strategy
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Marketing
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Financial statement analysis
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Financial planning and forecasting
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Valuation
Each topic we discuss is a natural continuation of what you have learned from the previous one. This will allow you to understand Tesla’s business very well.
It is a fascinating firm that has already made huge steps towards achieving its mission: accelerate the world’s transition to sustainable energy. The entire auto industry is focused on electric vehicles, in large part because of how successful Tesla has been in the last few years.
Tesla is a more expensive company than well-established traditional auto industry players like BMW and Daimler.
And yet it sells 20x-30x fewer cars compared to these companies.
According to investment banking analysts “Tesla has a brand following that is second only to Apple’s”
However, many analysts are uncertain whether the company has sufficient cash to sustain its growth and win a bigger portion of the market?
Tesla has established itself as the main innovator in the EV field.
But its CEO, Elon Musk, decided to open-source all of the company’s patents.
This is but one reason why Mr Musk is seen as the most exciting entrepreneur of this generation.
While many feel he can do no wrong, he also runs multiple multibillion-dollar businesses and it is unclear how much time he is able to spend on Tesla.
On our journey, we will encounter and analyse many contradictions surrounding Musk and Tesla. This is precisely what makes Tesla a perfect case study. Our goal with this course was to create a holistic, 360 degrees experience, that studies multiple facets of the company.
We are not simply going to study financial statements. We will do that, but we will explore the company from multiple perspectives.
Strategy:
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How does Tesla intend to compete in the EV market?
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What are the company’s strengths, weaknesses, opportunities, and threats?
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Why is Tesla regarded as the ‘new Apple’?
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Which are the competitive advantages and traits that make the two companies similar?
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How is Tesla’s partnership with SpaceX going to help the company in the long-run?
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What is Tesla’s mission and vision?
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How does Tesla’s business look from a strategic perspective after performing the 5-forces analysis?
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What was the rationale behind Tesla’s merger with Solar City, the renewable energy company?
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How does renewable energy align with the electric vehicles business of the company?
Marketing:
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Who is in Tesla’s target market?
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How could we describe the firm’s ideal customer?
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What kind of segmentation problems could Tesla run into in the future?
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Is the company’s pricing coherent with the competitive strategy it has chosen?
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How does Elon Musk leverage personal branding?
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Why will this help Tesla in the long run?
Financial Statement Analysis:
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What do the company’s financial ratios show about historical performance?
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Is Tesla a growing business?
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How profitable is Tesla?
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How much working capital investment does the company need?
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How likely is it that Tesla will have liquidity difficulties in the near future?
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Are there any issues from a solvency perspective?
Financial Modeling and Valuation:
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How to forecast vehicle deliveries over the next 10 years.
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How to forecast average selling price of the types of vehicles to be delivered over the next 10 years.
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What portion of revenues would expenses like Cogs and Opex account for?
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How to forecast fixed asset investments and working capital needs.
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How much is Tesla’s weighted average cost of capital?
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Is Tesla’s DCF valuation in line with its current market price?
This course is perfect for aspiring financial analysts, investment bankers, business analysts, consultants, or corporate executives. The skills you will acquire are the perfect blend of soft and technical skills that will give you an edge in interviews.
This course comes with Udemy’s 30-day no questions asked money back guarantee. So, you have nothing to lose! Subscribe to the course and give it a try!
Click the ‘Take this course’ button now! This will be one of the best decisions of your professional career!
Course Curriculum
Chapter 1: Welcome! Course introduction
Lecture 1: Why a case study on Tesla?
Chapter 2: Strategy: How Tesla intends to win the battle
Lecture 1: Tesla's mission and vision statements
Lecture 2: Electric vehicles – Industry analysis
Lecture 3: More than an auto producer
Lecture 4: Porter's five forces analysis for Tesla
Lecture 5: The company lifecycle model
Lecture 6: Why Tesla resembles Apple: A focus on Tesla's competitive advantages
Lecture 7: The relationship between Tesla and SpaceX
Lecture 8: Competitive strategy
Lecture 9: Tesla SWOT analysis
Chapter 3: Marketing: Why Tesla ''has a brand following that is second only to Apple''
Lecture 1: Introduction to Tesla marketing
Lecture 2: Tesla's segmentation problem
Lecture 3: A proof of Tesla's brand strength
Lecture 4: Tesla's pricing
Lecture 5: Before or after savings?
Lecture 6: Federal tax incentives for EVs
Lecture 7: Tesla's distribution strategy
Lecture 8: Marketing communication
Lecture 9: Personal branding techniques used by Elon Musk
Lecture 10: How Elon Musk's personal branding helped Tesla
Chapter 4: Financial Statement Analysis: A look at Tesla's historical financials
Lecture 1: What you will see next in this section
Lecture 2: How to download Tesla's historical financials
Lecture 3: Calculating and analyzing growth and profitability ratios
Lecture 4: Calculating and analyzing liquidity ratios
Lecture 5: Calculating and analyzing solvency ratios
Chapter 5: Financial Planning: Forecasting Tesla's future financials (10 years)
Lecture 1: Organizing external inputs in a 'Drivers' sheet
Lecture 2: Forecasting Tesla's expected deliveries
Lecture 3: Comparing delivery figures with the ones of industry peers
Lecture 4: Estimating an average selling price of Tesla vehicles
Lecture 5: Calculating automotive revenue
Lecture 6: Peer comparison: Gross profit %
Lecture 7: Calculating automotive gross profit
Lecture 8: Calculating automotive cost of sales
Lecture 9: Forecasting 'energy' and 'services' revenue
Lecture 10: Calculating 'energy' and 'services' gross profit and cost of sales
Lecture 11: Forecasting operating expenses
Lecture 12: Building a fixed asset roll forward: PP&E
Lecture 13: Building a fixed asset roll forward: Capex forecasting
Lecture 14: Building a fixed asset roll forward: D&A schedule
Lecture 15: Peer comparison: D&A as a percentage of revenues
Lecture 16: Calculating DSO, DIO, DPO
Lecture 17: Fill in the P&L output sheet
Lecture 18: Calculating investments in working capital
Lecture 19: Forecasting Unlevered Free Cash Flow
Lecture 20: Forecasting other assets
Lecture 21: Forecasting other liabilities
Lecture 22: Completing Unlevered Free Cash Flow
Chapter 6: Valuation: Calculating enterprise value, equity value, and price per share
Lecture 1: Modeling Tesla's financing needs in the forecast period
Lecture 2: Calculating Net income
Lecture 3: Bridging Unlevered Free Cash Flow to Net Cash Flow
Lecture 4: Balancing the Balance sheet
Lecture 5: Estimating Weighted Average Cost of Capital (WACC)
Lecture 6: Performing Discounted Cash Flow valuation (DCF)
Lecture 7: Calculating enterprise value, equity value, and price per share
Lecture 8: Final comments
Instructors
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365 Careers
Creating opportunities for Data Science and Finance students
Rating Distribution
- 1 stars: 1 votes
- 2 stars: 7 votes
- 3 stars: 99 votes
- 4 stars: 359 votes
- 5 stars: 450 votes
Frequently Asked Questions
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