Salesforce Certified: Email Marketing

Salesforce Certified: Email Marketing, available at Free, has an average rating of 4.5, with 49 lectures, based on 362 reviews, and has 9002 subscribers.

You will learn about The benefit of this course is having an inside view into Marketing Cloud and all the necessary documentation organized by Study Guide topic. The Salesforce Marketing Cloud isn’t a cloud that you can access via a demo account and there are not really any screenshots or videos of the interface that I could find. I found not having a visual of the platform was challenging as I was studying for the exam. So I’ve decided to bring it to you! This course includes an inside view specifically of Email Studio, Automation Studio and Journey Builder. As well, I’ve included links to the Salesforce Marketing documentation per topic so that you don’t waste time searching for it and it’s all organized for you. By presenting this to you, you will be able to easily study and pass your Salesforce Email Marketing Cloud certification. This course is ideal for individuals who are Anyone interested in learning about Salesforce Email Marketing. or Students who want to gain certification as a Salesforce Email Marketing Specialist. or Students who want to gain course materials and an inside view of Salesforce Marketing Cloud (Email & Automation Studio) platform/interface or Anyone who wants to increase their career prospects by getting Salesforce Certified. It is particularly useful for Anyone interested in learning about Salesforce Email Marketing. or Students who want to gain certification as a Salesforce Email Marketing Specialist. or Students who want to gain course materials and an inside view of Salesforce Marketing Cloud (Email & Automation Studio) platform/interface or Anyone who wants to increase their career prospects by getting Salesforce Certified.

Enroll now: Salesforce Certified: Email Marketing

Summary

Title: Salesforce Certified: Email Marketing

Price: Free

Average Rating: 4.5

Number of Lectures: 49

Number of Published Lectures: 49

Number of Curriculum Items: 49

Number of Published Curriculum Objects: 49

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

The benefit of this course is having an inside view into Marketing Cloud and all the necessary documentation organized by Study Guide topic. The Salesforce Marketing Cloud isn’t a cloud that you can access via a demo account and there are not really any screenshots or videos of the interface that I could find. I found not having a visual of the platform was challenging as I was studying for the exam. So I’ve decided to bring it to you!
This course includes an inside view specifically of Email Studio, Automation Studio and Journey Builder. As well, I’ve included links to the Salesforce Marketing documentation per topic so that you don’t waste time searching for it and it’s all organized for you. By presenting this to you, you will be able to easily study and pass your Salesforce Email Marketing Cloud certification.

Who Should Attend

Anyone interested in learning about Salesforce Email Marketing.
Students who want to gain certification as a Salesforce Email Marketing Specialist.
Students who want to gain course materials and an inside view of Salesforce Marketing Cloud (Email & Automation Studio) platform/interface
Anyone who wants to increase their career prospects by getting Salesforce Certified.

Target Audiences

Anyone interested in learning about Salesforce Email Marketing.
Students who want to gain certification as a Salesforce Email Marketing Specialist.
Students who want to gain course materials and an inside view of Salesforce Marketing Cloud (Email & Automation Studio) platform/interface
Anyone who wants to increase their career prospects by getting Salesforce Certified.

Three reasons to TAKE THIS COURSE right now!

You want to pass the Salesforce Email Marketing Specialist Exam and want access to credible Salesforce documentation and videos that are concisely organized according to the Exam Study Guide topics. Ie. You’re looking for an easily digest-able format so that you can focus your efforts on learning efficiently to prepare for the exam.
You want an inside view of the Marketing Cloud, Email Studio, Automation Studio and Journey Builder interface and platforms! Ie. Why guess on what things look like and how they flow? View a walk-through of the platform and have a visual learning experience to put you ahead of the game.
Take a course designed by an instructor who has prepared her own study materials and passed the Salesforce Email Marketing Specialist exam in addition to having 2 other certifications in Admin and Platform Builder.�

This course is structured according to the Salesforce Email Marketing Specialist Exam Study Guide (with an Introduction and Taking the Exam/Conclusion lectures):

Email Marketing Best Practices
Email Message Design
Content Creation and Delivery
Marketing Automation
Subscriber and Data Management
Tracking and Reporting

Why get certified?

According to an IDC Study on the Salesforce Economy, Salesforce is expected to create 3.3 million new jobs by 2022! That’s in less than 5 years – WOW! Make sure you’re a part of it and have access to quality opportunities.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Email Marketing Best Practices

Lecture 1: Email Marketing Best Practices

Chapter 3: Email Message Design

Lecture 1: Email Message Design

Chapter 4: Content Creation and Delivery

Lecture 1: Create and Customize Email Message to Meet Customer Need

Lecture 2: Content Builder Overview

Lecture 3: Classic Content Overview

Lecture 4: Send and Deploy Email Campaign to Meet Customer Requirements

Lecture 5: Before Deploying your Email

Lecture 6: How to Manage Content Needed to Deploy Email Campaigns

Lecture 7: Create an Email

Lecture 8: Create a Content Block

Lecture 9: Create a Template

Lecture 10: Import Content

Lecture 11: Various Send Capabilities in Email Application

Chapter 5: Subscriber and Data Management

Lecture 1: Setup Subscriber Lists and Data Extensions in SFMC

Lecture 2: All Subscribers List

Lecture 3: Lists

Lecture 4: Groups

Lecture 5: Data Extension

Lecture 6: Data Extension Screenshot

Lecture 7: Send Email to Subscribers via Data Extension

Lecture 8: How to Import Data into Salesforce Marketing Cloud (per best practices)

Lecture 9: Importing Subscribers

Lecture 10: Import into a Data Extension

Lecture 11: Configure Segmentation Tools to accurately model Subscribers & Data

Lecture 12: Create a Filtered List

Lecture 13: Refresh a Group

Lecture 14: Export to a File

Lecture 15: Create a Random Group

Lecture 16: Create a Filtered Data Extension

Lecture 17: Split or Export a Data Extension

Lecture 18: Measures

Lecture 19: Marketing Unsubscribe Subscription Management Solution

Lecture 20: Profile Center

Lecture 21: Subscription Center

Lecture 22: Preference Management

Chapter 6: Marketing Automation

Lecture 1: Different Marketing Automation Solutions

Lecture 2: Automation Studio

Lecture 3: Data Automation

Lecture 4: Journey Builder

Lecture 5: Journey Builder Interface Example

Lecture 6: Journey Builder vs. Automation Studio

Lecture 7: Triggered Emails

Lecture 8: API

Lecture 9: Configure Marketing Automation Tool to Manage Customer Data

Chapter 7: Tracking and Reporting

Lecture 1: Different Metrics for Email Campaigns and What Each One Means

Lecture 2: Describe steps involved to analyze performance results of EM campaign

Lecture 3: Configure and Run Salesforce Marketing Cloud Reports

Chapter 8: Taking the Salesforce Email Marketing Specialist Exam

Lecture 1: Taking the Certification Exam & Conclusion

Instructors

Fahmida Yasin
5 Salesforce Certifications & CRM Marketing Professional

Rating Distribution

1 stars: 33 votes
2 stars: 35 votes
3 stars: 65 votes
4 stars: 119 votes
5 stars: 110 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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