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Strategic Product Management – The 7-Step Framework

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Strategic Product Management – The 7-Step Framework, available at $54.99, has an average rating of 4.6, with 100 lectures, 10 quizzes, based on 35 reviews, and has 186 subscribers.

You will learn about Understand core concepts of strategic product management & outcome-driven approaches. Learn to construct a compelling product vision and analyze the market landscape. Master the skills to develop a robust, competitive product strategy. Develop proficiency in idea generation, validation, and team collaboration. Distinguish between market research & product discovery; master product-market fit. Learn practical techniques for effective market and product discovery using real-life examples. Gain skills in market discovery to ensure product resonance with customers. Master the process of product discovery, using it to refine your product concepts. Learn how to form effective discovery teams to ensure the product meets customer needs. Get hands-on experience with mapping opportunities, solutions, and assumptions. Develop skills in designing experiments to refine product ideas. Learn business case development, including financial analysis and profitability. Master the art of business intelligence and impact analysis for product enhancement. Master the process of business case validation and conceptualization. Learn to develop a value proposition and create a comprehensive product concept. Dive into product intelligence for informed, impactful product decisions. Grasp techniques for defining success metrics and key results for product performance. Learn to utilize metrics to monitor and enhance product-market fit. Learn to establish effective pricing strategies aligned with your business model. Understand cost estimation, financial analysis, and business case creation. Gain a deeper understanding of profitability analysis for informed product decisions. Master the art of financial forecasting and budgeting in product development. Understand the role of financial analysis in business case development. Develop skills for measuring and interpreting key product financial metrics. Gain knowledge on Lean Startup methodology and product lifecycle management. Learn strategies for successful product implementation and continuous improvement. Apply the 7-Step Strategic Product Management Framework in real-life scenarios. This course is ideal for individuals who are Aspiring Product Managers: Who are looking to build a strong foundation in product management skills and understand the strategic role of a product manager. or Product Owners in Agile Teams: Who would like to expand their strategic thinking capabilities and deepen their understanding of product-market fit. or Current Product Managers: Seeking to refine their skills and learn the latest techniques and methodologies in the field. or Innovation Managers: Who are responsible for driving new initiatives and would benefit from understanding the product lifecycle and strategic considerations. or UX Designers and Researchers: Who are looking to gain a better understanding of the strategic considerations that drive product development. or Entrepreneurs and Startup Founders: Who want to understand the product development cycle, market dynamics, and strategies to achieve product-market fit. or Project Managers and Product and Business Analysts: Interested in transitioning into a product management role. or Customer Success Managers: Who wish to understand product development to better serve and understand their customer's needs. or Software Developers and Engineers: Seeking to transition into product management or to better understand the business implications of their work. or Marketing Professionals: Interested in understanding the process of product creation and launch to enhance their product marketing strategies. or Sales Professionals: Who would like to understand the product development process to better sell and represent their company's products. or Executives and Business Leaders: Who want to understand the role of product management to better lead their teams and align business strategies. or Consultants: Who work with businesses on strategy, operations, or technology and want to deepen their understanding of product development strategies. It is particularly useful for Aspiring Product Managers: Who are looking to build a strong foundation in product management skills and understand the strategic role of a product manager. or Product Owners in Agile Teams: Who would like to expand their strategic thinking capabilities and deepen their understanding of product-market fit. or Current Product Managers: Seeking to refine their skills and learn the latest techniques and methodologies in the field. or Innovation Managers: Who are responsible for driving new initiatives and would benefit from understanding the product lifecycle and strategic considerations. or UX Designers and Researchers: Who are looking to gain a better understanding of the strategic considerations that drive product development. or Entrepreneurs and Startup Founders: Who want to understand the product development cycle, market dynamics, and strategies to achieve product-market fit. or Project Managers and Product and Business Analysts: Interested in transitioning into a product management role. or Customer Success Managers: Who wish to understand product development to better serve and understand their customer's needs. or Software Developers and Engineers: Seeking to transition into product management or to better understand the business implications of their work. or Marketing Professionals: Interested in understanding the process of product creation and launch to enhance their product marketing strategies. or Sales Professionals: Who would like to understand the product development process to better sell and represent their company's products. or Executives and Business Leaders: Who want to understand the role of product management to better lead their teams and align business strategies. or Consultants: Who work with businesses on strategy, operations, or technology and want to deepen their understanding of product development strategies.

Enroll now: Strategic Product Management – The 7-Step Framework

Summary

Title: Strategic Product Management – The 7-Step Framework

Price: $54.99

Average Rating: 4.6

Number of Lectures: 100

Number of Quizzes: 10

Number of Published Lectures: 100

Number of Published Quizzes: 10

Number of Curriculum Items: 110

Number of Published Curriculum Objects: 110

Original Price: €219.99

Quality Status: approved

Status: Live

What You Will Learn

  • Understand core concepts of strategic product management & outcome-driven approaches.
  • Learn to construct a compelling product vision and analyze the market landscape.
  • Master the skills to develop a robust, competitive product strategy.
  • Develop proficiency in idea generation, validation, and team collaboration.
  • Distinguish between market research & product discovery; master product-market fit.
  • Learn practical techniques for effective market and product discovery using real-life examples.
  • Gain skills in market discovery to ensure product resonance with customers.
  • Master the process of product discovery, using it to refine your product concepts.
  • Learn how to form effective discovery teams to ensure the product meets customer needs.
  • Get hands-on experience with mapping opportunities, solutions, and assumptions.
  • Develop skills in designing experiments to refine product ideas.
  • Learn business case development, including financial analysis and profitability.
  • Master the art of business intelligence and impact analysis for product enhancement.
  • Master the process of business case validation and conceptualization.
  • Learn to develop a value proposition and create a comprehensive product concept.
  • Dive into product intelligence for informed, impactful product decisions.
  • Grasp techniques for defining success metrics and key results for product performance.
  • Learn to utilize metrics to monitor and enhance product-market fit.
  • Learn to establish effective pricing strategies aligned with your business model.
  • Understand cost estimation, financial analysis, and business case creation.
  • Gain a deeper understanding of profitability analysis for informed product decisions.
  • Master the art of financial forecasting and budgeting in product development.
  • Understand the role of financial analysis in business case development.
  • Develop skills for measuring and interpreting key product financial metrics.
  • Gain knowledge on Lean Startup methodology and product lifecycle management.
  • Learn strategies for successful product implementation and continuous improvement.
  • Apply the 7-Step Strategic Product Management Framework in real-life scenarios.

Who Should Attend

  • Aspiring Product Managers: Who are looking to build a strong foundation in product management skills and understand the strategic role of a product manager.
  • Product Owners in Agile Teams: Who would like to expand their strategic thinking capabilities and deepen their understanding of product-market fit.
  • Current Product Managers: Seeking to refine their skills and learn the latest techniques and methodologies in the field.
  • Innovation Managers: Who are responsible for driving new initiatives and would benefit from understanding the product lifecycle and strategic considerations.
  • UX Designers and Researchers: Who are looking to gain a better understanding of the strategic considerations that drive product development.
  • Entrepreneurs and Startup Founders: Who want to understand the product development cycle, market dynamics, and strategies to achieve product-market fit.
  • Project Managers and Product and Business Analysts: Interested in transitioning into a product management role.
  • Customer Success Managers: Who wish to understand product development to better serve and understand their customer's needs.
  • Software Developers and Engineers: Seeking to transition into product management or to better understand the business implications of their work.
  • Marketing Professionals: Interested in understanding the process of product creation and launch to enhance their product marketing strategies.
  • Sales Professionals: Who would like to understand the product development process to better sell and represent their company's products.
  • Executives and Business Leaders: Who want to understand the role of product management to better lead their teams and align business strategies.
  • Consultants: Who work with businesses on strategy, operations, or technology and want to deepen their understanding of product development strategies.

Target Audiences

  • Aspiring Product Managers: Who are looking to build a strong foundation in product management skills and understand the strategic role of a product manager.
  • Product Owners in Agile Teams: Who would like to expand their strategic thinking capabilities and deepen their understanding of product-market fit.
  • Current Product Managers: Seeking to refine their skills and learn the latest techniques and methodologies in the field.
  • Innovation Managers: Who are responsible for driving new initiatives and would benefit from understanding the product lifecycle and strategic considerations.
  • UX Designers and Researchers: Who are looking to gain a better understanding of the strategic considerations that drive product development.
  • Entrepreneurs and Startup Founders: Who want to understand the product development cycle, market dynamics, and strategies to achieve product-market fit.
  • Project Managers and Product and Business Analysts: Interested in transitioning into a product management role.
  • Customer Success Managers: Who wish to understand product development to better serve and understand their customer's needs.
  • Software Developers and Engineers: Seeking to transition into product management or to better understand the business implications of their work.
  • Marketing Professionals: Interested in understanding the process of product creation and launch to enhance their product marketing strategies.
  • Sales Professionals: Who would like to understand the product development process to better sell and represent their company's products.
  • Executives and Business Leaders: Who want to understand the role of product management to better lead their teams and align business strategies.
  • Consultants: Who work with businesses on strategy, operations, or technology and want to deepen their understanding of product development strategies.

Unleash your potential with “Strategic Product Management – The 7-Step Framework”. In today’s dynamic business landscape, the ability to innovate, strategize, and deliver successful products is more important than ever. This comprehensive course offers you a blueprint for mastering the craft of product management, turning raw ideas into successful launches.

Embark on a transformative journey that immerses you in the heart of strategic product management. Navigate through crucial elements like the Business Objectives, Product Vision, Strategy and Innovation, Lean Startup methodology, Product phases, and lifecycle stages, achieving product-market fit, developing compelling product visions, and making data-driven decisions.

But we don’t stop there!
Our 7-Step Strategic Framework is your roadmap to success. It takes you through idea validation, market and product discovery, UX research maturity, business case development and validation, financial projections, cost analysis, pricing strategies, revenue streams, business models, and successful implementation, providing a solid foundation and actionable strategies at every step.

Whether you’re a budding entrepreneur, a professional looking to transition into product management, or an established product manager aiming to sharpen your skills, this course is tailored to propel you toward product mastery.
Get ready to be inspired, challenged, and empowered.

Turn your product ideas into market winners with our Strategic Product Management course today!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Course Overview

Lecture 3: The 7-Step Startegic Product Management Framework

Lecture 4: The State of Product Management

Chapter 2: Strategic Product Management: Fundamentals

Lecture 1: Section Introduction

Lecture 2: Outcome Driven Product Management

Lecture 3: Product Innovation

Lecture 4: Customer Development and UX Research

Lecture 5: Lean Startup Essentials: Mastering the Process

Lecture 6: UX Research Maturity

Lecture 7: Business Models and Product Phases

Lecture 8: Product Lifecycle

Lecture 9: Product-Market Fit

Lecture 10: Time-to-Market

Lecture 11: Section Summary

Chapter 3: Product Vision and Strategy

Lecture 1: Section Introduction

Lecture 2: Getting Clear on Your Vision

Lecture 3: Great Real-Life Examples of Product Vision

Lecture 4: Building a Strong Product Strategy

Lecture 5: Market analysis and Macro Landscape

Lecture 6: PESTLE Analysis

Lecture 7: Your Business: Model and Operational Specifics

Lecture 8: Strategic Innovation Pipeline

Lecture 9: Dimensions of Product

Lecture 10: Analysing the Direct and Indirect Competition

Lecture 11: Customers: Current vs. Dream Customers

Lecture 12: Goals, Objectives and Strategic Principles

Lecture 13: Section Summary

Chapter 4: Step 1 – Idea Validation and Evaluation

Lecture 1: Section Introduction

Lecture 2: Purpose: Why do we need a system to evaluate ideas?

Lecture 3: How ideas are usually generated and validated

Lecture 4: User centric idea generation and evaluation: UX Research Maturity

Lecture 5: Idea validation vs. evaluation

Lecture 6: How to work on this step as a team?

Lecture 7: The Outcome and Output of Step 1

Lecture 8: Section Summary

Chapter 5: Step 2 – Product Intelligence

Lecture 1: Section Introduction

Lecture 2: The 3 Layers of Product Intelligence

Lecture 3: Product vs. Product Portfolio Discovery

Lecture 4: Product vs. Product Portfolio Intelligence

Lecture 5: Business Intelligence and Impact Analysis

Lecture 6: Product Analytics: Types of Metrics

Lecture 7: UX Insights: How to Use What You Already Have?

Lecture 8: Secondary Market Research: What to Focus on?

Lecture 9: Documenting Step-2

Lecture 10: Section Summary

Chapter 6: Step 3 – Market Discovery

Lecture 1: Section Introduction

Lecture 2: What is Market Discovery?

Lecture 3: Market Discovery vs. Market Research

Lecture 4: Market Discovery vs. Product Discovery

Lecture 5: Discovering Product-Market Fit

Lecture 6: Forming a Market Discovery Team

Lecture 7: Practical Tips for Market Discovery

Lecture 8: Documenting Step-3

Lecture 9: Market Discovery in Practice: HealthTech Case

Lecture 10: Section Summary

Chapter 7: Step 4 – Business Value and Business Case

Lecture 1: Section Introduction

Lecture 2: Business Value vs. Business Case

Lecture 3: Business Case: Key Components

Lecture 4: Financial Analysis

Lecture 5: Analysis and Metrics: Long-Term vs. Short-Term

Lecture 6: Estimating Costs

Lecture 7: Profitability Analysis

Lecture 8: Preparing your Business Case and Real-Life Case analysis

Lecture 9: Section Summary

Chapter 8: Step 5 – Product Discovery

Lecture 1: Section Introduction

Lecture 2: What is Product Discovery?

Lecture 3: Product Discovery: How it works? + Example

Lecture 4: Forming a Discovery team

Lecture 5: Where to start? Experience Mapping

Lecture 6: Mapping the Opportunity Space

Lecture 7: Mapping the Solution Space

Lecture 8: Mapping the Assumptions

Lecture 9: Experiments and Product Design

Lecture 10: Experiments and UX Research

Lecture 11: Documenting and Communicating Product Discovery Results

Lecture 12: Section Summary

Chapter 9: Step 6 – Business Case Validation and Conceptualisation

Lecture 1: Section Introduction

Lecture 2: Business Case Validation

Lecture 3: Developing Value Proposition and Product Concept

Lecture 4: Product Concept vs. Business Model

Lecture 5: Building the Right Business Model for your Product

Lecture 6: OKRs: Key Results and Metrics

Instructors

  • Lilit Wecker
    Lilit Wecker
    Product Management, Strategy and Innovation Professional

Rating Distribution

  • 1 stars: 0 votes
  • 2 stars: 0 votes
  • 3 stars: 4 votes
  • 4 stars: 6 votes
  • 5 stars: 25 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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