The Psychology of Fragrance, Flavor and Taste in Marketing

The Psychology of Fragrance, Flavor and Taste in Marketing, available at $29.99, has an average rating of 3.65, with 17 lectures, based on 16 reviews, and has 82 subscribers.

You will learn about Why and how individual consumers make choices through emotional preference. How advertising works with our mind, will & emotions Learn how the Consumer is the Hero Learn how to Create Preference Learn what are "Need States" in the Fragrance & Flavor Sectors This course is ideal for individuals who are Perfumers, Flavorists or Marketers looking to enter the world of Fragrance or Flavor It is particularly useful for Perfumers, Flavorists or Marketers looking to enter the world of Fragrance or Flavor.

Enroll now: The Psychology of Fragrance, Flavor and Taste in Marketing

Summary

Title: The Psychology of Fragrance, Flavor and Taste in Marketing

Price: $29.99

Average Rating: 3.65

Number of Lectures: 17

Number of Published Lectures: 17

Number of Curriculum Items: 17

Number of Published Curriculum Objects: 17

Original Price: €24.99

Quality Status: approved

Status: Live

What You Will Learn

Why and how individual consumers make choices through emotional preference.
How advertising works with our mind, will & emotions
Learn how the Consumer is the Hero
Learn how to Create Preference
Learn what are "Need States" in the Fragrance & Flavor Sectors

Who Should Attend

Perfumers, Flavorists or Marketers looking to enter the world of Fragrance or Flavor

Target Audiences

Perfumers, Flavorists or Marketers looking to enter the world of Fragrance or Flavor

‘Must watch’ for anyone who is involved in New Product Development or Product Improvement, be it in Development, Marketing or Market Research role for Food, “Perfume” or Drink Brands.

This course takes the you through the taste and aroma Journey from ‘the eyes, via the aroma, bite and chew to the swallow’ whilst outlining the articulated and unarticulated emotional links with the product at each step – brilliantly illustrated using “Global Brands as” examples.

In short, how understanding emotional flavour preference can gain competitive advantage.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Why the Course is Needed

Lecture 2: Tastes Are Changing: Case Study White Bread Loses Over 200 Million Euros

Lecture 3: So Many New Products

Lecture 4: For New Product Development

Lecture 5: Flankers, Tweaking or Time For Something Completely Different

Lecture 6: The Viscous Circle. Case Study: China

Lecture 7: Four Main Areas for the Course

Lecture 8: Understanding Preference for Fragrance and Flavor

Chapter 2: How Advertising Works

Lecture 1: How Advertising Works With Our Mind, Will & Emotions

Lecture 2: How Emotional Advertising & Products Work

Lecture 3: Make an Emotional Connection

Lecture 4: Adverts that Make an Emotional Connection More Likely to Succeed

Chapter 3: The Consumer is the Hero

Lecture 1: The Consumer is the Hero

Chapter 4: How to Create Preference.

Lecture 1: How to Create Preference & Introduction to Need States

Lecture 2: Fragrance Need States

Lecture 3: Using Multiple Need States — Includes Case Study

Chapter 5: Qualitative Research

Lecture 1: Finding a Product’s Mood or Personality

Instructors

Nathaniel Davis
Fragrance and Flavour Research Director & Trainer

Rating Distribution

1 stars: 2 votes
2 stars: 1 votes
3 stars: 3 votes
4 stars: 5 votes
5 stars: 5 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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