[2022] Facebook Ads: Facebook / Instagram Advertising Course

[2022] Facebook Ads: Facebook / Instagram Advertising Course, available at $99.99, has an average rating of 4.2, with 44 lectures, based on 958 reviews, and has 6477 subscribers.

You will learn about Develop the full range of skills to launch and manage Facebook Ads like a Pro Target specific Facebook users using demographics, interests, and geography Use advanced features of Facebook Advertising like lead ads and app install ads Employ pixel and event tracking with your Facebook Ads for website and mobile app retargeting Create custom and lookalike audiences for Facebook using external data (e.g. MailChimp, an email list, or a CRM system) Build both a Facebook product feed and a Facebook product catalog This course is ideal for individuals who are Digital marketing or digital advertising professionals. or Entrepreneurs and small business owners. or Event planners and promoters. or Recruiters or talent sourcers. or CMOs or marketing directors for local businesses. or Marketing managers for e-commerce platforms. or Anyone who wants to use the Facebook Ads ecosystem effectively. It is particularly useful for Digital marketing or digital advertising professionals. or Entrepreneurs and small business owners. or Event planners and promoters. or Recruiters or talent sourcers. or CMOs or marketing directors for local businesses. or Marketing managers for e-commerce platforms. or Anyone who wants to use the Facebook Ads ecosystem effectively.

Enroll now: [2022] Facebook Ads: Facebook / Instagram Advertising Course

Summary

Title: [2022] Facebook Ads: Facebook / Instagram Advertising Course

Price: $99.99

Average Rating: 4.2

Number of Lectures: 44

Number of Published Lectures: 43

Number of Curriculum Items: 46

Number of Published Curriculum Objects: 45

Original Price: $149.99

Quality Status: approved

Status: Live

What You Will Learn

Develop the full range of skills to launch and manage Facebook Ads like a Pro
Target specific Facebook users using demographics, interests, and geography
Use advanced features of Facebook Advertising like lead ads and app install ads
Employ pixel and event tracking with your Facebook Ads for website and mobile app retargeting
Create custom and lookalike audiences for Facebook using external data (e.g. MailChimp, an email list, or a CRM system)
Build both a Facebook product feed and a Facebook product catalog

Who Should Attend

Digital marketing or digital advertising professionals.
Entrepreneurs and small business owners.
Event planners and promoters.
Recruiters or talent sourcers.
CMOs or marketing directors for local businesses.
Marketing managers for e-commerce platforms.
Anyone who wants to use the Facebook Ads ecosystem effectively.

Target Audiences

Digital marketing or digital advertising professionals.
Entrepreneurs and small business owners.
Event planners and promoters.
Recruiters or talent sourcers.
CMOs or marketing directors for local businesses.
Marketing managers for e-commerce platforms.
Anyone who wants to use the Facebook Ads ecosystem effectively.

Take the course used by teams at Tesla, Walmart, the Economist & other leading organizations

Complete 100% of the course and earn a custom Facebook for Business 2022 Certificate from Eazl

Course Version 3.2 | Content Fresh as of January 2022

From Udemy’s 9x Bestselling Production Team. Say goodbye to the fluff of other online advertising courses! Now, you can “learn by doing” for a faster, more effective approach to Facebook, Instagram, and Messenger advertising. There’s so much cool stuff with Facebook, Instagram, and Messenger ads that most people don’t even know about. At last, you can be ahead of the game. Are you ready?

Whether you’re a corporate marketer seeking to become a better Facebook for Business ads manager, a small business owner wanting to leverage Facebook or Instagram more successfully, or any other professional looking to expand your influence through Facebook for Business advertising, this course is for you. And when you finish 100% of the course, you’re eligible to receive a custom, hosted, verifiable Facebook for Business 2022 Certificatedesigned and issued by Eazl!

Facebook for Business Advertising – The Underutilized “Secret Weapon” of Modern Business

Despite what most people think, Facebook, Instagram, and Messenger ads are not just about making sales.Facebook for Business is a powerful way to communicate with hyper-targeted groups of people. You can use Facebook, Instagram, or Messenger ads for community building, employee recruiting, public relations, event promotion, and of course, selling your products and services.

With this course, you’ll discover remarkable strategies for leveraging Facebook advertising. You’ll be able to:

Understand the fundamentals of the Facebook for Business ecosystem and launch effective ad campaigns using the full suite of Facebook for Business features
Identify your Facebook, Instagram, or Messenger advertising objectives and utilize advanced tools like the Facebook Product Feed, Dynamic Creative, Canvas Ads, and custom breakdowns
Build core, custom, and lookalike audiences within Facebook for Business, including integrations with CRM platforms and e-mail management programs
Discover the untapped power of Dynamic Display Remarketing, Manual Pixel-Based Remarketing, and on-platform engagement audiences
Get instant access to step-by-step guides, templates, and interactive tools, including our Facebook for Business Product Feed template
Gain a huge business advantage by leveraging custom frameworks like Eazl’s CRED system for developing revenue-positive ad campaigns

With this Facebook for Business suite at your fingertips, you’ll gain a much greater understanding and capacity for digital marketing, social media, and online advertising. In the world we live in today, this is a crucial set of skills for many top-notch professionals.

(Remember, you’ll also earn your Facebook for Business 2022 Certificate. This certificate, offered by Eazl, is the verification to others of your Facebook, Instagram, and Messenger advertising skills. It can be shown to your clients or employers, linked to your resume, and presented on your LinkedIn® profile).

Great News – You Can Do Everything in This Course on Your Own

Super Easy Facebook for Business Strategies! No Developer Required!

Suitable for anyone who has basic computer skills, this course provides a comprehensive overview of Facebook for Business. There’s so much you can do with Facebook, Instagram, and Messenger Ads on your own and without a developer (and you’ll learn how to do it all in just three hours!)

The first section of the course will help you set up your Facebook for Business infrastructure. You’ll learn what the core tools are, how to set them up, and how to use them. You’ll also install the Facebook Ads Pixel and learn how to use Custom Pixel Events.

In the next section, you’ll discover the advantages of Facebook for Business’ best feature – hyper-targeting. You’ll learn how to create core, custom, and lookalike Facebook audiences using demographic, behavioral, and interest-based data. You’ll create customer audiences by importing external sources of data to Facebook (like an email list). You’ll also become capable of setting up geo-targeted audiences, “visitor to a destination” audiences, income-targeted audiences, and a whole lot more.

Next, you’ll learn how to optimize the design of your ads. You’ll learn how to use Dynamic Creative to automatically test which photos, videos, headlines, and other creative elements work best. You’ll also learn how to use the Facebook Creative Hub and the new Facebook Canvas Ads (new for 2019).

The final two sections of the course will focus on skyrocketing your skills for launching Facebook, Instagram, and Messenger Ads. You’ll go through 5 real-world campaign setups and launches where you’ll learn how to use features like Facebook lead ads, Messenger ads, Product Sets, and custom offers. Then, you’ll learn how to use the CRED system for scaling your ad campaigns once you’ve found some initial success with an audience and ad group.

By completing the course, you’ll earn your Facebook for Business 2022 Certification, which can strengthen your reputation, your resume, and your LinkedIn® profile.

This course also offers you a full money-back guarantee if you’re not satisfied. However, it has already received 1,400 five-star reviews on learning platforms across the internet. We’re confident you’ll love this learning experience!

Content Upgrade Log

Course upgraded to Version 3.2 on January 2, 2022
Course upgraded to Version 3.1 on October 26, 2021
Course upgraded to Version 3 on October 30, 2019
Course upgraded to Version 2 on October 21, 2018

Course Curriculum

Chapter 1: Welcome to the Facebook for Business 2022 Certificate Course

Lecture 1: The Facebook for Business 2022 Certificate Course (Version 3) Trailer

Lecture 2: Meet Your Instructor and Get an Overview of Your Learning Experience

Lecture 3: Who Can You Reach with Facebook, Instagram, and Messenger Ads?

Lecture 4: Access All Course Templates, Guides, and Special Resources

Lecture 5: Complete this Course and Earn Your Facebook for Business 2020 Certificate

Lecture 6: [Expert Interview] Jack Paxton on iOS 15, COVID & Paid Traffic in 2022-23

Chapter 2: Let’s Set Up Your Facebook Pixel, Catalog, and Back-end

Lecture 1: What Presidential Politics and the Facebook Pixel Have in Common

Lecture 2: How to Add Profiles and Manage Ad Account Collaborators

Lecture 3: How to Set Up Your Facebook Pixel

Lecture 4: How to Sync Your Online Inventory with Facebook for Business

Lecture 5: How to Create Product Sets from a Facebook Catalog

Lecture 6: Let’s Review What You Learned about Facebook for Business Setups

Chapter 3: How to Build High-quality Facebook and Instagram Audiences

Lecture 1: How Project Repat Uses Core, Custom, and Lookalike Audiences

Lecture 2: How to Create a Custom Conversions and Custom Audiences

Lecture 3: How to Create Lookalike Audiences to Expand Your Reach

Lecture 4: Case Study: How Hippie Runner Grew Sales by 75x with a Mix of Audiences

Lecture 5: What’s Eazl’s Rule of 80 for High-quality Interest Targeting?

Lecture 6: How to Create an Interest-based Core Audience

Lecture 7: How to Create Engagement Audiences for On-platform Retargeting

Lecture 8: Three Key Takeaways about Facebook and Instagram Audiences

Chapter 4: How to Use Facebook for Business Robots to Create Ads that Will Work

Lecture 1: There’s a New Way to Test Creative that Will Save You Hundreds of Hours

Lecture 2: What is Dynamic Creative and How Can You Use It?

Lecture 3: Case Study: How Dynamic Creative Helps Weight Watchers Improve CTRs by 190%

Lecture 4: Let’s Launch a Dynamic Creative Ad Test Together

Lecture 5: How to Read the Results of Your Dynamic Creative Ad Test

Lecture 6: Let’s Reinforce Your Learning about Ad Creative and Dynamic Ads

Chapter 5: Let’s Build Your Advertising Skills by Launching Ads Together

Lecture 1: What are Objective-Driven Ads and Why Does an Objective Matter?

Lecture 2: Take a Quick Crash Course on Objectives, Ad Sets, and Ad Formats

Lecture 3: 5 Facebook / Instagram Ad Set Features You Need to Know

Lecture 4: Let’s Build Your Facebook for Business Ad Management Muscles

Lecture 5: Let’s Build Local Awareness for a Store or Physical Location

Lecture 6: Let’s Launch a Split Test Campaign to Find Out Which Audience is More Receptive

Lecture 7: Let’s Get Leads for an Expensive Product Using Lead Ads

Lecture 8: Let’s Introduce a Brand to an Audience Using the New Canvas and Creative Hub

Lecture 9: Let’s Growth Hack Customer Service with a Messenger Campaign

Lecture 10: Three Takeaways from the Ad Launching Exercises You Just Finished

Chapter 6: How to Use Eazl’s CRED Process for Scaling Your Campaigns

Lecture 1: How Many Impressions and Clicks Would You Need to Get 10,000 Sales?

Lecture 2: Introducing Eazl’s CRED Facebook for Business Scale Strategy

Lecture 3: Step 2 in Action: How We Build Retargeting Audiences

Lecture 4: Step 3 in Action: How We Build Lookalike Expansion Audiences

Lecture 5: Key Takeaways from the Scaling Section

Chapter 7: How to Request Your Certificate and Key Course Takeaways

Lecture 1: How to Request Your Facebook for Business 2020 Certificate from Eazl

Lecture 2: Let’s Review 5 Takeaways about Each Skill You Built in this Course

Instructors

Davis Jones
Chief Learning Officer at Eazl
Eazl.ai Courseware
Hi I'm Eazl. What are you working on? I'm here to help.
Ludell Jones
COO of Eazl, Winner of Udemy Innovation Award

Rating Distribution

1 stars: 19 votes
2 stars: 20 votes
3 stars: 108 votes
4 stars: 289 votes
5 stars: 522 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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