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25 Mistakes You Make in Email Marketing & How To Fix Them

Marketing

25 Mistakes You Make in Email Marketing & How To Fix Them, available at $29.99, has an average rating of 4.7, with 37 lectures, based on 21 reviews, and has 86 subscribers.

Rating4.7
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You will learn about Make customers excited about your product without spending much time or money on it Capture the attention of your best clients through email marketing, no matter the distractions around Understand how your clients act and behave online Build not simply a loyal customer base, but raving fans who are looking forward to every email you’ll be sending, and will be happy to share them Lower the number of unsubscribers and improve all email marketing engagement metrics This course is ideal for individuals who are This course is primarily targeted at those who have already started creating their emailing strategies, whether you are at the stage of just building your list, or have already sent some campaigns. If you are just planning to start email marketing, it will be useful as well. You are likely running your small business, working on a start-up or thinking to start one. You don’t need to have a website or social media channel either, although they will be handy. It is particularly useful for This course is primarily targeted at those who have already started creating their emailing strategies, whether you are at the stage of just building your list, or have already sent some campaigns. If you are just planning to start email marketing, it will be useful as well. You are likely running your small business, working on a start-up or thinking to start one. You don’t need to have a website or social media channel either, although they will be handy. .

Enroll now: 25 Mistakes You Make in Email Marketing & How To Fix Them

Summary

Title: 25 Mistakes You Make in Email Marketing & How To Fix Them

Price: $29.99

Average Rating: 4.7

Number of Lectures: 37

Number of Published Lectures: 37

Number of Curriculum Items: 37

Number of Published Curriculum Objects: 37

Original Price: £34.99

Quality Status: approved

Status: Live

What You Will Learn

  • Make customers excited about your product without spending much time or money on it
  • Capture the attention of your best clients through email marketing, no matter the distractions around
  • Understand how your clients act and behave online
  • Build not simply a loyal customer base, but raving fans who are looking forward to every email you’ll be sending, and will be happy to share them
  • Lower the number of unsubscribers and improve all email marketing engagement metrics

Who Should Attend

  • This course is primarily targeted at those who have already started creating their emailing strategies, whether you are at the stage of just building your list, or have already sent some campaigns. If you are just planning to start email marketing, it will be useful as well. You are likely running your small business, working on a start-up or thinking to start one. You don’t need to have a website or social media channel either, although they will be handy.

Target Audiences

  • This course is primarily targeted at those who have already started creating their emailing strategies, whether you are at the stage of just building your list, or have already sent some campaigns. If you are just planning to start email marketing, it will be useful as well. You are likely running your small business, working on a start-up or thinking to start one. You don’t need to have a website or social media channel either, although they will be handy.

**UPDATED** – NOW INCLUDES CHANGES IN EMAIL REGULATION IN VARIOUS COUNTRIES AND EVEN MORE MISTAKES!

How many emails do you get daily? A couple of hundred? Are you looking forward to receiving one more email? Guess what  – your clients probably aren’t so enthusiastic either.

I run a digital detox business called Consciously Digital and think that people receive way too many useless emails these days. This is why “25 Key Mistakes You Make in Email Marketing” is NOT a regular digital marketing course. I will teach you how to do LESS, and not MORE email marketing (while getting a better result). This course is about how to do email marketing in an age of digital distraction, when your customers are overwhelmed by hundreds of messages coming their way.

It’s very practical: we will look at over 50 examples of well and poorly executed email campaigns, so that you can learn from other people’s mistakes, instead of making your own costly ones.

You will learn, how to ask people for a permission to email them, write a killer email copy, choose a great subject line, avoid spam filters, choose the best sending times and days – all the regular things. But most importantly, you will learn to create emails that make your subscribers look forward to hearing from you!

As a result of taking this course, you will:

•       Understand how your clients act and behave online

•       Understand how to capture the attention of your best clients, no matter the distractions around

•       Know how to make customers excited about your product without spending much time or money on it

•       Learn how to build not simply a loyal customer base, but raving fans who are looking forward to every email you’ll be sending, and will be happy to share them

Course Curriculum

Chapter 1: Are you a bee or a flower?

Lecture 1: Introduction: what you will learn & what marketing has to do with digital detox

Lecture 2: Are you a bee or a flower?

Chapter 2: Building your audience

Lecture 1: Don't ask for an email, ask for a permission

Lecture 2: Asking for a permission if you have a website or traffic

Lecture 3: Create awesome sign-up forms to ask for emails

Lecture 4: No product? No problem! Asking for a permission with no website or traffic

Lecture 5: Getting people confirm their subscriptions

Chapter 3: Love from the first email: building relationships with new subscribers

Lecture 1: The importance of segmenting your mailing list

Lecture 2: How to create onboarding emails for new subscribers

Lecture 3: Onboarding sequences for new subscribers

Lecture 4: Cleaning up your list can get more people read your emails

Chapter 4: The legal stuff

Lecture 1: General laws applicable for all countries

Lecture 2: UK email marketing law

Lecture 3: EU regulation changes

Lecture 4: USA and Canada regulation

Lecture 5: Practical ways to comply with most regulations

Chapter 5: Creating amazing content

Lecture 1: How to create amazing subject lines

Lecture 2: Why people think you are sending spam

Lecture 3: How not to end up in spam: six key principles

Lecture 4: What can you write about in your emails? Ways to come up with a topic

Lecture 5: Composition rules: size, intrigue and personalisation matter!

Lecture 6: Key mistakes in formatting and optimization: fonts

Lecture 7: Mistakes you make (not) using pictures

Lecture 8: Optimizing for mobile and coding mistakes

Chapter 6: It's all about timing

Lecture 1: How often should you send your emails

Lecture 2: When to send an email

Chapter 7: How long will you be together? Subscriber's lifecycle

Lecture 1: Handling relationships with new subscribers

Lecture 2: Keeping old subscribers engaged

Lecture 3: Reengaging disengaged subscribers

Lecture 4: Dealing with unsubscribers

Chapter 8: The basics of automation

Lecture 1: Do you actually need to automate your emails?

Lecture 2: Methodology: 5 steps to set up email automation

Lecture 3: How to segment your audience for proper automation

Lecture 4: More ways to segment your audience for email automation

Chapter 9: Measuring your success

Lecture 1: Mistakes you make with testing and choosing wrong metrics

Lecture 2: Case study: how to create your own KPIs

Lecture 3: How much time do you need for email marketing?

Instructors

Rating Distribution

  • 1 stars: 0 votes
  • 2 stars: 0 votes
  • 3 stars: 1 votes
  • 4 stars: 9 votes
  • 5 stars: 11 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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