350+ Hotel Marketing Tactics – Recover From This Crisis Now

350+ Hotel Marketing Tactics – Recover From This Crisis Now, available at $24.99, has an average rating of 4.22, with 364 lectures, based on 9 reviews, and has 78 subscribers.

You will learn about Tactics For Increasing Direct Bookings Tactics For Increasing Indirect Bookings Tactics For Promoting F&B Facilities Tactics For Promoting Fitness & Wellness Facilities Tactics For Promoting Meeting & Event Facilities Landing Page Optimisation Tactics Booking Engine Optimisation Tactics Metasearch Advertising Tactics Email Marketing Tactics Reputation Management Tactics Conversion Rate Optimisation Tactics Programmatic Advertising Tactics Search Engine Optimisation Tactics Paid Search Advertising Tactics Native Advertising Tactics Social Media Advertising Tactics Inbound Marketing Tactics This course is ideal for individuals who are Directors of Marketing & Sales or Hotel Marketing Managers or Hotel Vice Presidents or Hotel Marketing Specialists or Hotel Owners or Hotel Managers or Hotel Marketers or Hotel Marketing Consultants or Digital Marketing Professionals It is particularly useful for Directors of Marketing & Sales or Hotel Marketing Managers or Hotel Vice Presidents or Hotel Marketing Specialists or Hotel Owners or Hotel Managers or Hotel Marketers or Hotel Marketing Consultants or Digital Marketing Professionals.

Enroll now: 350+ Hotel Marketing Tactics – Recover From This Crisis Now

Summary

Title: 350+ Hotel Marketing Tactics – Recover From This Crisis Now

Price: $24.99

Average Rating: 4.22

Number of Lectures: 364

Number of Published Lectures: 364

Number of Curriculum Items: 364

Number of Published Curriculum Objects: 364

Original Price: €24.99

Quality Status: approved

Status: Live

What You Will Learn

Tactics For Increasing Direct Bookings
Tactics For Increasing Indirect Bookings
Tactics For Promoting F&B Facilities
Tactics For Promoting Fitness & Wellness Facilities
Tactics For Promoting Meeting & Event Facilities
Landing Page Optimisation Tactics
Booking Engine Optimisation Tactics
Metasearch Advertising Tactics
Email Marketing Tactics
Reputation Management Tactics
Conversion Rate Optimisation Tactics
Programmatic Advertising Tactics
Search Engine Optimisation Tactics
Paid Search Advertising Tactics
Native Advertising Tactics
Social Media Advertising Tactics
Inbound Marketing Tactics

Who Should Attend

Directors of Marketing & Sales
Hotel Marketing Managers
Hotel Vice Presidents
Hotel Marketing Specialists
Hotel Owners
Hotel Managers
Hotel Marketers
Hotel Marketing Consultants
Digital Marketing Professionals

Target Audiences

Directors of Marketing & Sales
Hotel Marketing Managers
Hotel Vice Presidents
Hotel Marketing Specialists
Hotel Owners
Hotel Managers
Hotel Marketers
Hotel Marketing Consultants
Digital Marketing Professionals

Do You Want to Become an Expert in Hotel Marketing?

If so, then you are in the right place, as this is the most extensive course on hotel marketing available online. It’s also the only certification course that will help you gain 360-degree knowledge of hotel marketing. Indeed, by the end of this course, you will have learnt almost all latest marketing tactics for successfully acquiring direct and indirect bookings, as well as promoting other hotel facilities such as restaurants, bars, spa, gym and event spaces.

What You Will Learn

At the beginning of this course, I will introduce you to hotel marketing. More specifically, you will learn:

What hotel marketing is;
The current challenges in the hotel industry;
How to overcome all those challenges;
The benefits of increasing direct bookings;
The benefits of increasing exposure on OTAs;
The benefits of promoting hotel facilities;

Following those, you learn how to make your website a conversion machine by optimizing your landing page, homepage, and booking engine pages. In addition to those, you will learn how to generate more revenue per stay through the official hotel website. So, I will take you through several digital marketing ideas for pushing more people into the conversion funnel:

42 Landing Page Optimization Tactics
10 Homepage Optimization Tactics
45 Booking Engine Optimization Tactics

Next, I will take you through several hotel promotion ideas for acquiring up to 5 times more direct bookings at a really low cost-per-acquisition, through the official website of your hotel property. More specifically, I will take you through:

31 Email Marketing Tactics
27 Search Engine Optimization Tactics
44 Paid Search Advertising Tactics
29 Programmatic Advertising Tactics
10 Metasearch Advertising Tactics
32 Social Media Tactics
7 Native Advertising Tactics
13 Inbound Marketing Tactics
8 Conversion Rate Optimization Tactics
7 Reputation Management Tactics
5 Other Tactics For Acquiring Direct Bookings

Then, you will learn how to double your indirect bookings by optimizing your OTA listings, as well as running advertising campaigns on OTA websites. Those tactics will definitely help you outperform your direct competitors. In addition to those, you will learn how to successfully promote other hotel facilities, so that you could boost the overall revenue performance of your hotel business. So, I will take you through:

10 Tactics For Acquiring More Indirect Bookings
12 Tactics For Promoting Hotel Facilities (F&B, Wellness & Fitness Facilities, Event Spaces)

Who Is This Course For?

This course has no pre-requisites. So, it is suitable for anyone wanting to gain comprehensive knowledge of hotel marketing, whether they have no experience in the field or have been working in this industry for many years. This course will take you from the very basics to the more advanced aspects of hotel marketing. Therefore, it is ideal for:

Directors of Sales & Marketing
Vice Presidents
Chief Marketing Officers
Hotel Marketing Managers
Hotel Marketing Executives
Digital Marketing Professionals
Agencies Offering Marketing Services To Hotels
Consultants Offering Marketing Services To Hotels
Professionals with Traditional Marketing Background
Sales Managers
Sales Executives

Course Curriculum

Chapter 1: Welcome To This Course

Lecture 1: Get up to 33% DISCOUNT on my courses

Lecture 2: Before You Start This Course

Lecture 3: Share This Course With Your Team

Lecture 4: Request a Free Consultation

Chapter 2: Introduction To Hotel Marketing

Lecture 1: Why Hotel Marketing Is So Important

Lecture 2: The Benefits of Increasing Direct Bookings

Lecture 3: The Benefits of Increasing Exposure On OTAs

Lecture 4: The Benefits of Promoting Hotel Facilities

Chapter 3: Landing Page Tactics

Lecture 1: Tactic #1: Having a User-Centered Website Design

Lecture 2: Tactic #2: Avoid Sending Marketing Traffic To Homepage

Lecture 3: Tactic #3: Landing Page Layout for Direct Bookings

Lecture 4: Tactic #4: Booking Engine Widget

Lecture 5: Tactic #5: Sticky Booking Engine Widget

Lecture 6: Tactic #6: Pre-Loading Rates on Widget

Lecture 7: Tactic #7: Recent Searches Below The Booking Engine Widget

Lecture 8: Tactic #8: Last Search in a Separate Widget

Lecture 9: Tactic #9: Hero Background Video

Lecture 10: Tactic #10: Photo Album Link

Lecture 11: Tactic #11: How To Arrange Photos Within The Album

Lecture 12: Tactic #12: The Optimal Navigation Menu

Lecture 13: Tactic #13: Get Your Brand Recognized By Users

Lecture 14: Tactic #14: The Optimal Language Menu

Lecture 15: Tactic #15: Prioritizing Languages For Translation

Lecture 16: Tactic #16: Telephone Icon & Callable Link

Lecture 17: Tactic #17: The Contact Us Icon

Lecture 18: Tactic #18: Star Rating Widget

Lecture 19: Tactic #19: Top Reasons To Book Direct

Lecture 20: Tactic #20: Presenting Rooms & Suites Effectively

Lecture 21: Tactic #21: Using a Room Type Filter

Lecture 22: Tactic #22: Showing Lowest Rate Per Room Type

Lecture 23: Tactic #23: Pop-Up Window Per Room Type

Lecture 24: Tactic #24: Presenting The Hotel Effectively

Lecture 25: Tactic #25: USPs in Hotel Description

Lecture 26: Tactic #26: Keywords in Hotel Description

Lecture 27: Tactic #27: Showing Hotel Location

Lecture 28: Tactic #28: Embedding an Interactive Map

Lecture 29: Tactic #29: Custom Interactive Map

Lecture 30: Tactic #30: Showing Nearby Points of Interest

Lecture 31: Tactic #31: Showing Top Hotel Amenities & Services

Lecture 32: Tactic #32: Showing Direct Booking Benefits

Lecture 33: Tactic #33: Presenting Hotel Facilities

Lecture 34: Tactic #34: Instructions On How To Get To Hotel

Lecture 35: Tactic #35: Presenting Special Offers

Lecture 36: Tactic #36: Presenting All Amenities & Services

Lecture 37: Tactic #37: Presenting All Hotel Policies

Lecture 38: Tactic #38: Showing Guest Reviews

Lecture 39: Tactic #39: Using a Live Chat Function

Lecture 40: Tactic #40: Using a Chatbot

Lecture 41: Tactic #41: Putting Together a List of Queries & Request

Lecture 42: Tactic #42: Adding an FAQ Content Section

Chapter 4: Homepage Tactics

Lecture 1: Tactic #43: Homepage Layout For Direct Bookings

Lecture 2: Tactic #44: Hero Background Video

Lecture 3: Tactic #45: Presenting Rooms & Suites Effectively

Lecture 4: Tactic #46: Presenting Direct Booking Benefits

Lecture 5: Tactic #47: Presenting Restaurants & Bars

Lecture 6: Tactic #48: Presenting Fitness & Wellness Centre

Lecture 7: Tactic #49: Presenting Meeting & Event Facilities

Lecture 8: Tactic #50: Presenting The Hotel

Lecture 9: Tactic #51: Presenting Special Offers

Lecture 10: Tactic #52: Presenting Blog Articles

Lecture 11: Tactic #53: Enticing Visitors To Subscribe

Chapter 5: Booking Engine Tactics

Lecture 1: Tactic #54: Investing in a BE Platform

Lecture 2: Tactic #55: Following Brand Guidelines

Lecture 3: Tactic #56: Adding BE on Your Subdomain

Lecture 4: Tactic #57: Offering a Simple Reservation Process

Lecture 5: Tactic #58: Hiding The Hamburger Menu

Lecture 6: Tactic #59: Offering Multi-Language & Currency Options

Lecture 7: Tactic #60: Booking Engine Widget

Lecture 8: Tactic #61: Promotion Codes & Special Rates

Lecture 9: Tactic #62: Displaying a Breadcrumb Trail

Lecture 10: Tactic #63: Enabling Easy Comparison of Room Types

Lecture 11: Tactic #64: Featuring a Photo Album & Video

Lecture 12: Tactic #65: Presenting Rate Plans Effectively

Lecture 13: Tactic #66: Showing Rates Inclusive of Taxes & Fees

Lecture 14: Tactic #67: Enabling Room Order Auto Optimisation

Lecture 15: Tactic #68: Presenting Direct Booking Benefits

Lecture 16: Tactic #69: Comparing Your Direct Rate With Live OTA Rates

Lecture 17: Tactic #70: Resolving Rate Parity Issues

Lecture 18: Tactic #71: Conducting Competitor Rate Shopping

Lecture 19: Tactic #72: Avoid Using Website Footer Menu

Lecture 20: Tactic #73: Using LiveChat & Chatbot

Lecture 21: Tactic #74: Creating a Sense of Urgency

Lecture 22: Tactic #75: Upselling Services

Lecture 23: Tactic #76: Categorizing & Prioritizing Services

Lecture 24: Tactic #77: Upselling With Discounts

Lecture 25: Tactic #78: Optimizing The Personal & Payment Details Form

Lecture 26: Tactic #79: Using HTML Autocomplete Attributes

Lecture 27: Tactic #80: Offering Multiple Payment Options

Lecture 28: Tactic #81: Showing Important Policies Before Confirmation

Lecture 29: Tactic #82: Optimizing The Confirmation Page

Lecture 30: Tactic #83: Instructions On How To Get To Hotel

Lecture 31: Tactic #84: Upselling Services on Confirmation Page

Lecture 32: Tactic #85: Showing Useful Blog Articles

Lecture 33: Tactic #86: Asking Converters To Subscribe

Lecture 34: Tactic #87: Asking Converters to Follow You On Social Media

Instructors

Alex Vasileiadis
Managing Director at Premium Media Solutions

Rating Distribution

1 stars: 0 votes
2 stars: 1 votes
3 stars: 2 votes
4 stars: 1 votes
5 stars: 5 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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