A/B testing 101: Methodology for Digital Marketing A/B Test

A/B testing 101: Methodology for Digital Marketing A/B Test, available at $34.99, has an average rating of 3.45, with 17 lectures, 2 quizzes, based on 40 reviews, and has 114 subscribers.

You will learn about How to successfully run A/B tests – from set up through interpreting results Methodology for A/B Testing What’s the business impact of the A/B testing How to set up hypothesis Binominal / non-binominal metrics How to document the test results Example of the real marketing A/B tests and results optimization digital marketing traffic optimization advertising business ppc advertising facebook marketing marketing fundamentals marketing plan This course is ideal for individuals who are Students All Levels or Digital Marketing Specialists or Media Buyers or All Level Digital Marketers or Digital Marketing Students It is particularly useful for Students All Levels or Digital Marketing Specialists or Media Buyers or All Level Digital Marketers or Digital Marketing Students.

Enroll now: A/B testing 101: Methodology for Digital Marketing A/B Test

Summary

Title: A/B testing 101: Methodology for Digital Marketing A/B Test

Price: $34.99

Average Rating: 3.45

Number of Lectures: 17

Number of Quizzes: 2

Number of Published Lectures: 17

Number of Published Quizzes: 2

Number of Curriculum Items: 19

Number of Published Curriculum Objects: 19

Original Price: $44.99

Quality Status: approved

Status: Live

What You Will Learn

How to successfully run A/B tests – from set up through interpreting results
Methodology for A/B Testing
What’s the business impact of the A/B testing
How to set up hypothesis
Binominal / non-binominal metrics
How to document the test results
Example of the real marketing A/B tests and results
optimization
digital marketing
traffic optimization
advertising
business
ppc advertising
facebook marketing
marketing fundamentals
marketing plan

Who Should Attend

Students All Levels
Digital Marketing Specialists
Media Buyers
All Level Digital Marketers
Digital Marketing Students

Target Audiences

Students All Levels
Digital Marketing Specialists
Media Buyers
All Level Digital Marketers
Digital Marketing Students

This course is super practical and would help marketer any level to learn how to choose and characterize metrics to evaluate marketing experiments, how to design an A/B test with enough statistical power, how to analyze the results and draw valid conclusions, and how to ensure that the results have a business impact and might be implemented in the daily marketing activity.

Course Curriculum

Chapter 1: Course introduction: welcome message.

Lecture 1: Welcome! Why A/B testing is so important

Lecture 2: Course agenda: what are we going to talk about.

Lecture 3: Why the A/B testing is so important in the digital marketing?

Chapter 2: A/B testing 101

Lecture 1: A/B testing definition

Lecture 2: A/B testing impact pyramid

Lecture 3: How to set up hypothesis for A/B testing

Lecture 4: Example of the actual A/B test methodology and gotten results

Chapter 3: A/B testing methodology

Lecture 1: Determine the metrics of success

Lecture 2: What is statistical significance?

Lecture 3: What’s binominal and non-binominal metrics?

Lecture 4: Sample size calculation

Lecture 5: Recap of the key concepts for A/B tests

Chapter 4: How To Set Up A/B tests

Lecture 1: How To Set Up A/B Tests on Facebook

Chapter 5: Analyzing the test results

Lecture 1: Analyzing the test results

Lecture 2: Test results documentation

Lecture 3: Example of the real A/B test: example #2 / ad delivery test

Lecture 4: Example of the real A/B test: example #3 / KPI optimization test

Instructors

Maria Bulatova
Digital Marketing Manager

Rating Distribution

1 stars: 5 votes
2 stars: 4 votes
3 stars: 9 votes
4 stars: 7 votes
5 stars: 15 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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