A/B Testing and Experimentation for Beginners

A/B Testing and Experimentation for Beginners, available at $79.99, has an average rating of 4.43, with 14 lectures, 1 quizzes, based on 5017 reviews, and has 14226 subscribers.

You will learn about A/B Testing is and how to use it to make better websites, ads and apps Understand how experimentation help them make better decisions and hence improve marketing and conversions Understand how you can improve conversion rates with A/B testing Landing Page Optimization using A/B testing Conversion Rate Optimization using A/B testing Optimize Email Marketing with A/B testing This course is ideal for individuals who are Marketers or Marketing Analysts or Growth Hackers or Product Managers or Business Owners or Web Analysts or Conversion Rate Optimization professionals It is particularly useful for Marketers or Marketing Analysts or Growth Hackers or Product Managers or Business Owners or Web Analysts or Conversion Rate Optimization professionals.

Enroll now: A/B Testing and Experimentation for Beginners

Summary

Title: A/B Testing and Experimentation for Beginners

Price: $79.99

Average Rating: 4.43

Number of Lectures: 14

Number of Quizzes: 1

Number of Published Lectures: 14

Number of Published Quizzes: 1

Number of Curriculum Items: 15

Number of Published Curriculum Objects: 15

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

A/B Testing is and how to use it to make better websites, ads and apps
Understand how experimentation help them make better decisions and hence improve marketing and conversions
Understand how you can improve conversion rates with A/B testing
Landing Page Optimization using A/B testing
Conversion Rate Optimization using A/B testing
Optimize Email Marketing with A/B testing

Who Should Attend

Marketers
Marketing Analysts
Growth Hackers
Product Managers
Business Owners
Web Analysts
Conversion Rate Optimization professionals

Target Audiences

Marketers
Marketing Analysts
Growth Hackers
Product Managers
Business Owners
Web Analysts
Conversion Rate Optimization professionals

Learn what A/B testing is and how you can use it to make data driven decision to help your marketing, conversion rate and and customer experience.The course will cover fundamentals of A/B testing, provide you the process that you can use to start A/B testing today, along with some examples to get your creative juice going.

The applications for A/B testing are various, some of them are

Product Changes – Web, Desktop, Mobile
Marketing Messages
Landing Page Optimization
Creative design
Call to actions
Funnel conversions
Search Marketing
Conversion Rate Optimization (CRO)
Growth hacking
Learn how to setup an A/B test in Google Optimize

All major organizations such as Facebook, Google, Amazon, Microsoft, Twitter, etc. spend millions of dollars on A/B Testing. Understand the fundamentals so you can learn and apply too.

I have worked several major organizations and helped them deliver better marketing, better conversion and better customer experience using the content I will deliver in this course.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.�

I have extensively worked with companies like Microsoft, Starbucks, Wall Street Journal, ESPN, T-Mobile to name few and helped them with Data Driven Marketing Decisions.

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: A/B Testing and related terms and definitions

Lecture 1: What is A/B testing

Lecture 2: Why Random selection?

Lecture 3: What is A/A Test?

Lecture 4: How much traffic do you need?

Chapter 3: Some ideas for testing

Lecture 1: A/B testing Ideas

Chapter 4: A/B Testing Process

Lecture 1: A/B Testing Process Overview

Lecture 2: Finding Opportunities

Lecture 3: What are Goals and Metrics?

Lecture 4: Hypothesis and Opportunity Prioritization

Lecture 5: Run and Analyze A/B Test

Chapter 5: Google Optimize

Lecture 1: Setting up Google Optimize

Lecture 2: Running A/B testing in Google Optimize

Lecture 3: Bonus Lecture

Instructors

Anil Batra
Speaker, Best Selling Instructor, Author and Executive

Rating Distribution

1 stars: 44 votes
2 stars: 101 votes
3 stars: 721 votes
4 stars: 1891 votes
5 stars: 2260 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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