Account Based Marketing (ABM) 2024 – B2B Marketing Strategy

Account Based Marketing (ABM) 2024 – B2B Marketing Strategy, available at $84.99, has an average rating of 4.23, with 51 lectures, 1 quizzes, based on 1889 reviews, and has 7203 subscribers.

You will learn about What is Account Based Marketing? And why it is the Best Marketing strategy? Sales and Marketing Alignment. What is Target Accounts? and How to create a Target Account List. What is FIRE Methodology? What is Segmentation and what are the types of Segmentation. What is Marketing mix and Marketing orchestration? Measuring the ABM Program. What are the technologies/Applications required for ABM? Overview of Account Based Advertising tool and Marketing technologies Piloting Account Based Marketing. This course is ideal for individuals who are Anyone from B2B especially for B2B Marketing & B2B Sales team. or Digital Marketers, Modern Marketers, Traditional Marketers, Sales Person and Account managers or Anyone who is interested in understanding the concept of Account Based Strategy It is particularly useful for Anyone from B2B especially for B2B Marketing & B2B Sales team. or Digital Marketers, Modern Marketers, Traditional Marketers, Sales Person and Account managers or Anyone who is interested in understanding the concept of Account Based Strategy.

Enroll now: Account Based Marketing (ABM) 2024 – B2B Marketing Strategy

Summary

Title: Account Based Marketing (ABM) 2024 – B2B Marketing Strategy

Price: $84.99

Average Rating: 4.23

Number of Lectures: 51

Number of Quizzes: 1

Number of Published Lectures: 50

Number of Published Quizzes: 1

Number of Curriculum Items: 52

Number of Published Curriculum Objects: 51

Number of Practice Tests: 1

Number of Published Practice Tests: 1

Original Price: ₹3,299

Quality Status: approved

Status: Live

What You Will Learn

What is Account Based Marketing? And why it is the Best Marketing strategy?
Sales and Marketing Alignment.
What is Target Accounts? and How to create a Target Account List.
What is FIRE Methodology?
What is Segmentation and what are the types of Segmentation.
What is Marketing mix and Marketing orchestration?
Measuring the ABM Program.
What are the technologies/Applications required for ABM?
Overview of Account Based Advertising tool and Marketing technologies
Piloting Account Based Marketing.

Who Should Attend

Anyone from B2B especially for B2B Marketing & B2B Sales team.
Digital Marketers, Modern Marketers, Traditional Marketers, Sales Person and Account managers
Anyone who is interested in understanding the concept of Account Based Strategy

Target Audiences

Anyone from B2B especially for B2B Marketing & B2B Sales team.
Digital Marketers, Modern Marketers, Traditional Marketers, Sales Person and Account managers
Anyone who is interested in understanding the concept of Account Based Strategy

Account-based marketing is emerging every day. ABM become highly regarded as one of the most successful B2B marketing strategies. There is no doubt that ABM is the future of B2B marketing. The objective of the course is to help you to understand the concept and process of the ABM strategy that helps to move an entire buying group towards a specific goal. This course is designed to understand the basics of ABM. You will learn everything from the basics to have a strong foundation and to have a clear understanding of the ABM Strategy. The course showcases utilizing different tools and B2B digital marketing tactics to achieve your goal in ABM.

Some Statistics:

67% of brands leverage account-based marketing – Hubspot
62% of marketers say they can measure a positive impact since adopting ABM – Forrester
87% of account-based marketers say that ABM initiatives outperform other marketing investments – ITSMA
Organizations with tightly aligned sales and marketing teams experience 36% higher customer retention rates – MarketingProfs
80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates – TOPO
Companies dedicated 29% of their marketing budgets to ABM in 2019 – Engagio

If you are an Inbound marketer then integrating ABM can make a huge difference in your marketing efforts. In the future, the course will be updated timely to make it your one-stop guide for Account-based marketing.

30-Day Money-Back Guarantee

There’s no risk in trying out this course!

If you’re not satisfied, I’ll refund your money – no questions asked!

You’ll Also Get:

Lifetime Access to Course Updates
Fast & Friendly Support in the Q&A Section

Don’t Miss Out!

**Update Nov 2021**

90+ minutes content added (Marketing tools & technologies, Account-Based Selling, etc,.)
Added 2 articles
Added 1 downloadable

**Update Mar 2021**

Added “Tech stack features checklist”
Added 1 downloadable “Campaign creation worksheet”

**Update Jan 2021**

Added “Simple ABM flow for example”
Changed the Audio.
Minor video enhancements.
Added 2 downloadables.

**Update Nov 2020**

Added Practice test
Added 1 downloadables
Removed typos

Course Curriculum

Chapter 1: Introduction

Lecture 1: About the Course

Lecture 2: Objective and Outcome

Lecture 3: What is Account Based Marketing? and it’s definition.

Lecture 4: Do you really need ABM?

Chapter 2: Getting Started with ABM

Lecture 1: ABM vs Demand Generation

Lecture 2: ABM Terminologies

Lecture 3: Types of ABM

Lecture 4: What are the benefits of ABM? – Best Marketing Strategy

Lecture 5: Getting Started with ABM

Chapter 3: Sales and Marketing Alignment

Lecture 1: Key to Success

Lecture 2: How does alignment work?

Lecture 3: Setting Measurable Goals

Chapter 4: Target Account Selection

Lecture 1: Account Selection

Lecture 2: ICP

Lecture 3: Setting the Accounts on FIRE

Lecture 4: Selecting the Target Accounts

Lecture 5: Segmenting the Target Accounts

Lecture 6: Develop Account Insights

Lecture 7: How to Build a Real List?

Chapter 5: Marketing Programs – Part 1

Lecture 1: Generating the Relevant Content

Lecture 2: Attracting and Engaging in ABM

Lecture 3: Omnichannel Campaigns

Lecture 4: Convert and Expand

Lecture 5: Media Based Advertising vs Account Based Advertising

Lecture 6: ABM Content

Lecture 7: Understanding Pain Points

Lecture 8: Copywriting Basics

Chapter 6: Marketing Programs – Part 2

Lecture 1: ABM Advertising Platform – Tool

Lecture 2: ABM and Search Engine

Lecture 3: Tools for your SEO

Lecture 4: Custom Audience Advertising

Lecture 5: Tracking accounts and Contacts on your website

Chapter 7: Measurement

Lecture 1: What is Measurement in ABM?

Lecture 2: Measurement Metrics

Lecture 3: Reporting to Board

Lecture 4: Reporting – Tool

Chapter 8: ABM Technology

Lecture 1: What is ABM Technology and what are technologies you need it?

Lecture 2: ABM Technology Features Checklist

Lecture 3: One Super tool for your ABM – Hubspot

Lecture 4: 6 Reasons Why Hubspot is Perfect for Your ABM Strategy

Lecture 5: Utilising the Free features of Hubspot

Chapter 9: Account Based Selling

Lecture 1: Account Based Selling – Introduction

Lecture 2: LinkedIn Sales Navigator

Lecture 3: Social Media Scheduler

Lecture 4: Sales Engagement Platform

Chapter 10: Piloting ABM

Lecture 1: ABM Maturity

Lecture 2: Limitations of ABM

Lecture 3: Example: Simple ABM Flowchart

Lecture 4: Implementing ABM

Lecture 5: List of tools for your Successful ABM Journey – Bonus Lecture

Instructors

Grownade Academy
Modern Marketing made Simple
Karthick Velusamy
Helping Businesses Grow Online – Full Stack Online Marketer

Rating Distribution

1 stars: 26 votes
2 stars: 43 votes
3 stars: 266 votes
4 stars: 700 votes
5 stars: 854 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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