Account-Based Marketing – ABM: Increase Your B2B Efficiency

Account-Based Marketing – ABM: Increase Your B2B Efficiency, available at $49.99, has an average rating of 4.42, with 46 lectures, based on 224 reviews, and has 28736 subscribers.

You will learn about Understand the specifics of account-based marketing How to build an account-based strategy and maximize its efficiency What are ideal accounts? How to identify them for promoting your offers What is competitive analysis? What methods and tools are available for this? How do you use them What the ideal customer profile (ICP) is and be able practically to create for own projects How to get information about a target accounts through LinkedIn Sales Navigator and email outreach tools How to use Snovio for collecting the contacts of your prospects How to use ad launch and email marketing methods How to create an email sequence to attract prospects What information you should consider to understand your email marketing results What types of follow-ups exist and their benefits for your ABM strategy What an omnichannel strategy is and how it is used in ABM What are marketing and content funnels and how they work Understand how to communicate with accounts to engage them in your product What aspects to consider for effective analysis of your ABM efforts How to work with analytical tools How to use ChatGPT to effectively communicate with clients This course is ideal for individuals who are Marketers who wish to implement this approach for their marketing activities or work with it in the future or Business owners who desire to increase the client count and connect marketing with sales or Account managers and salespeople who want to increase their B2B sales percentage or Anyone who is interested in understanding the basics of account based marketing It is particularly useful for Marketers who wish to implement this approach for their marketing activities or work with it in the future or Business owners who desire to increase the client count and connect marketing with sales or Account managers and salespeople who want to increase their B2B sales percentage or Anyone who is interested in understanding the basics of account based marketing.

Enroll now: Account-Based Marketing – ABM: Increase Your B2B Efficiency

Summary

Title: Account-Based Marketing – ABM: Increase Your B2B Efficiency

Price: $49.99

Average Rating: 4.42

Number of Lectures: 46

Number of Published Lectures: 46

Number of Curriculum Items: 46

Number of Published Curriculum Objects: 46

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the specifics of account-based marketing
How to build an account-based strategy and maximize its efficiency
What are ideal accounts? How to identify them for promoting your offers
What is competitive analysis? What methods and tools are available for this? How do you use them
What the ideal customer profile (ICP) is and be able practically to create for own projects
How to get information about a target accounts through LinkedIn Sales Navigator and email outreach tools
How to use Snovio for collecting the contacts of your prospects
How to use ad launch and email marketing methods
How to create an email sequence to attract prospects
What information you should consider to understand your email marketing results
What types of follow-ups exist and their benefits for your ABM strategy
What an omnichannel strategy is and how it is used in ABM
What are marketing and content funnels and how they work
Understand how to communicate with accounts to engage them in your product
What aspects to consider for effective analysis of your ABM efforts
How to work with analytical tools
How to use ChatGPT to effectively communicate with clients

Who Should Attend

Marketers who wish to implement this approach for their marketing activities or work with it in the future
Business owners who desire to increase the client count and connect marketing with sales
Account managers and salespeople who want to increase their B2B sales percentage
Anyone who is interested in understanding the basics of account based marketing

Target Audiences

Marketers who wish to implement this approach for their marketing activities or work with it in the future
Business owners who desire to increase the client count and connect marketing with sales
Account managers and salespeople who want to increase their B2B sales percentage
Anyone who is interested in understanding the basics of account based marketing

Do you want to know how to increase your company’s sales? Are you looking for an approach that will help you cut down on the mess in your lead generation and get only targeted leads?

Account-Based Marketing (ABM) is the best solution if you want either of those things

This approach is becoming increasingly popular among businesses because it has a positive impact on revenue in B2B and relationships within sales and marketing teams. According to HubSpot analytics, 57% of professionals who use ABM in their companies have already got targeted 1,000 accounts or more

This is a brilliant solution to 5X your conversion rate and cut down on marketing costs

What’s best is that you don’t need to stop your existing marketing strategy; you can use ABM as an adjustment to your existing marketing efforts

In this course, we will share the best ABM strategies and tactics for acquiring only targeted clients to grow your business and increase your lifetime value for B2B

WHAT WILL YOU GET AFTER COMPLETING THIS ABM COURSE?

You will understand how account-based marketing works
You will be able to create your own account-based marketing strategy
You will define your top account list
You will create your ideal customer profile (ICP)
You will use different Snovio, LinkedIn Sales Navigator, Hunter, SimilarWeb, Serpstat, etc., to get data about your clients or competitors
You will engage your ABM targets through different channels of communication like email, social media or targeted advertising
You will make your strategy omnichannel
You will learn about what sales funnels are
You will automate the process of visiting LinkedIn profiles, inviting prospects to connect, and sending drip campaigns to generate leads
You will use AI tools (ChatGPT) to effectively communicate with clients
You will proceed with a comprehensive analysis of your ABM activities

WHAT ELSE DO WE OFFER IN OUR ABM COURSE?

Practice. Practice. Practice. Our course contains plenty of manuals which help you tailor account-based marketing not only in theory
Сhecklists and templates you can use for your different real projects
A free copy of the book “Cutting-edge digital marketing”
Lifetime access to the course and its updates
A certificate from Udemy upon completion of the course

LEARN ABOUT ACCOUNT-BASED MARKETING FROM THE TOP INTERNET MARKETING PROFESSIONALS:

Anton Voroniuk has obtained a vast number of digital marketing qualifications and certifications, such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads 360 Certified, and others
Alisa Kyrychok has been helping companies achieve their goals through personalized mass communication for over 9 years. Her EmailConsulting agency aids B2B, B2C, and B2G businesses in automating communications with their target audiences through email, SMS, SMM, Messenger, Viber, and more
Webpromo, where Anton Voroniuk is the co-owner, has over 14 years of experience in internet marketing. This agency is a Google Premier Partner and a Facebook Marketing Partner and has launched over 2,000 successful marketing strategies and campaigns
More than 500,000 internet marketers have enrolled in SkillsBooster courses. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing

ONLY 2.5 HOURS OF COURSE TRANSFORM YOUR MARKETING EFFORTS ON YEARS

SHOULD YOU BE WORRIED?

This course comes with a 30-day money-back guarantee! So, you can get your money back if these tactics don’t bring results to your business

JUST START ACTING!

Click “Enroll now” and start attracting only targeted clients to get more conversions!

Course Curriculum

Chapter 1: Introduction to Account-Based Marketing

Lecture 1: Introduction to the Course [+Checklist and Book]

Lecture 2: Our Expertise in Account-Based Marketing

Lecture 3: What Is the Account-Based Marketing?

Lecture 4: Build Your Account-Based Marketing Strategy

Lecture 5: Benefit From Studying on Udemy More

Chapter 2: Collect and Process an Account’s Database

Lecture 1: [Manual] Define Your Top Account List

Lecture 2: [Manual] Describe Your Buyer Personas

Lecture 3: [Manual] Acquire Customer Contacts through LinkedIn Sales Navigator and Hunter

Lecture 4: [Manual] Collect Customer Contacts with Snov.io

Lecture 5: [Manual] Embrace Mass Collecting of Contacts

Lecture 6: How CRM Can Help You Order the Mess in Your Database

Chapter 3: Analyse Your Competitors

Lecture 1: Why Competitive Analysis Is Important?

Lecture 2: [Manual] Analyse Your Competitors with SimilarWeb

Lecture 3: [Manual] Use Serpstat to Find out More About Your Competitors

Lecture 4: Tools for Social Media and Email Marketing Competitive Analysis

Lecture 5: Master Competitive Analysis with Our Template

Chapter 4: Use Email Marketing to Begin Communication With Your Leads

Lecture 1: [Manual] Use Cold Emailing in the Right Way

Lecture 2: [Manual] Create Engaging B2B Email Campaigns

Lecture 3: [Manual] Don’t Forget About Your Base. Keep Them Engaged With Follow-Ups

Lecture 4: [Manual] Analyse and Improve Your Email Campaigns

Chapter 5: Make Your Strategy Omnichannel

Lecture 1: [Manual] Make Your Strategy Omnichannel

Lecture 2: Use Sales Funnels as a Guideline for Your Omnichannel Efforts

Lecture 3: LinkedIn: Scale Your Lead Generation with Automation

Chapter 6: Implement Targeted Advertising in Your ABM Strategy

Lecture 1: [Manual] Launch Your Facebook Advertising Campaign

Lecture 2: [Manual] Find Your Target Audience

Lecture 3: [Manual] Write Compelling Ad Text Copies

Lecture 4: [Manual] Choose the Correct Type of Advertising

Lecture 5: Types of Content Your Business Should Be Promoting

Chapter 7: Communicate With Clients and Close Deals

Lecture 1: Different Types of Follow-Ups

Lecture 2: [Manual] Prepare for Online and Offline Meetings

Lecture 3: Events in Account-Based Marketing Strategy

Chapter 8: Use ChatGPT to Effectively Communicate With Leads

Lecture 1: Effective Customer Service Using ChatGPT

Lecture 2: ChatGPT and Call Draft Preparation

Lecture 3: Customer Follow-up Writing Using ChatGPT

Lecture 4: Customer Survey Generation Using ChatGPT

Lecture 5: Feedback Analysis Via ChatGPT

Lecture 6: How to Build Knowledge Base with AI

Lecture 7: ChatGPT Suggestions to Provide Better Customer Support

Lecture 8: ChatGPT Tips for Crisis Management

Chapter 9: Analyse the Results of Your Account-Based Marketing Activities

Lecture 1: Tailor KPIs to Evaluate Your Strategy Efficiency

Lecture 2: [Manual] Draft Your Monthly Performance Report

Lecture 3: How to Improve Your Results

Chapter 10: Final Section

Lecture 1: How to Leave a Review for the Course?

Lecture 2: How to Get Your Certificate for the Course?

Lecture 3: Final Part

Chapter 11: BONUS

Lecture 1: BONUS LECTURE

Instructors

Anton Voroniuk
Digital Marketing Expert, trusted by 700,000+ Students
Anton Voroniuk Support
CEO of Skillsbooster
Alisa Kyrychok
Email Marketing ang Cold Outreach

Rating Distribution

1 stars: 5 votes
2 stars: 7 votes
3 stars: 35 votes
4 stars: 61 votes
5 stars: 116 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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