Advanced Google AdWords Training

Advanced Google AdWords Training, available at $44.99, has an average rating of 4.5, with 43 lectures, based on 166 reviews, and has 1143 subscribers.

You will learn about Manage Google AdWords campaigns like a ninja. Use many of the automation optimization tools used by AdWords agencies. Use in built Google tools to speed up optimizations of campaigns This course is ideal for individuals who are Someone who has a basic understand of Google AdWords and wants to improve on their skills. or This course is ideal for someone who wants to take their AdWords skills to the next level. or Someone should not take this course if they don’t want to actively manage AdWords campaigns and improve the profitability of their account It is particularly useful for Someone who has a basic understand of Google AdWords and wants to improve on their skills. or This course is ideal for someone who wants to take their AdWords skills to the next level. or Someone should not take this course if they don’t want to actively manage AdWords campaigns and improve the profitability of their account.

Enroll now: Advanced Google AdWords Training

Summary

Title: Advanced Google AdWords Training

Price: $44.99

Average Rating: 4.5

Number of Lectures: 43

Number of Published Lectures: 43

Number of Curriculum Items: 43

Number of Published Curriculum Objects: 43

Original Price: $129.99

Quality Status: approved

Status: Live

What You Will Learn

Manage Google AdWords campaigns like a ninja.
Use many of the automation optimization tools used by AdWords agencies.
Use in built Google tools to speed up optimizations of campaigns

Who Should Attend

Someone who has a basic understand of Google AdWords and wants to improve on their skills.
This course is ideal for someone who wants to take their AdWords skills to the next level.
Someone should not take this course if they don’t want to actively manage AdWords campaigns and improve the profitability of their account

Target Audiences

Someone who has a basic understand of Google AdWords and wants to improve on their skills.
This course is ideal for someone who wants to take their AdWords skills to the next level.
Someone should not take this course if they don’t want to actively manage AdWords campaigns and improve the profitability of their account

This course is updated as at November 2017

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***Just uploaded – New AdWords Interface –�AdWords is in the process of rolling out their brand new interface – we just recorded a video showing you how to navigate through it!

***Just uploaded – AdWords Scripts – How to get scripts to perform a lot of the manual grunt work required when maintaining your AdWords account. A LOT more coming soon to this section!

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Do you want to take your AdWords account to the next level? If you are new to AdWords, then this course is NOT for you. This course is designed to build on a basic knowledge of AdWords.

This course will give you a rare glimpse under the hood of the advanced techniques I use to manage existing accounts in my AdWords agency.

Remarketing is where it is at!!!!

Ever wanted to learn how the pros do advanced remarketing for their clients? I will show you how I do it for my clients.

Do you have an eCommerce store? Then you need to run a specific shopping cart abandonment campaign and I will show you how to do (I fact, I show you 2 ways to do it). It is important to do as it will give you the best possible ROI.

Don’t know what RLSA is? Then you NEED to know this and START IMPLEMENTING IT!

This course will also go through the following:

– How you can use in built automation tools to speed up your account management.

– How to use labels and filters for quicker management.

– How to use Google Tag Manager to look after your tracking codes so you can be sure they have been implemented correctly.

– How to make a campaign specifically for mobile! And how to track mobile conversions!Highly relevant in this day and age.

– A timetable of optimizations that should take place each month – i.e. what needs to happen weekly, fortnightly, and monthly!

Each section of the course contains:

– A course tutorial on the topic

– A live walk through of what was just taught.

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This course will be continually updated so you can be sure you will kept up to date with all the constant changes that Google make.

Click Enrol Now to access the course instantly.

And of course, if you are not satisfied with this course, you will receive a full refund for up to 30 days after your purchase.

Course Curriculum

Chapter 1: Start Here

Lecture 1: Introduction

Lecture 2: By The End Of This Course….

Chapter 2: Setting Up Google Tag Manager To Look After All The Tracking Codes

Lecture 1: How To Create A Google Tag Manager Account

Lecture 2: How To Add Google Analytics Code To Your Website Using Google Tag Manager

Lecture 3: How To Add Conversion Tracking Code To Your Website Using Google Tag Manager

Lecture 4: How To Add Google Remarketing Code To Your Website Using Google Tag Manager

Chapter 3: Budgeting

Lecture 1: Budgeting in AdWords

Chapter 4: Advanced Remarketing

Lecture 1: Basics Of Advanced Remarketing & How To Take Your Campaigns To The Next Level

Lecture 2: The Most Common Remarketing Mistake & How To Avoid Doing It In Your Account

Lecture 3: How to remarket to people who have abandoned your shopping cart

Lecture 4: Alternative method to do shopping cart abandonment campaign

Lecture 5: Time delayed remarketing

Lecture 6: What Is RLSA (Remarketing Lists for Search Ads) & Why Use It In Your Account?

Lecture 7: How To Implement RLSA into Your Account?

Chapter 5: Using Labels For Easier Management In Your Account

Lecture 1: What are labels and how to use them

Lecture 2: How to create a label

Lecture 3: How to use labels in search campaigns

Chapter 6: Using Filters for Easier Management

Lecture 1: What are filters and why should you use them?

Lecture 2: Common Filter #1: Which keywords are on the right hand side

Lecture 3: Common Filter #2: Finding disapproved ads

Lecture 4: Common Filter #3: Finding ads which have no conversions

Chapter 7: Using Automation in AdWords!

Lecture 1: What is Automation in AdWords and How to Use it?

Lecture 2: Initial Walkthrough of Rules

Lecture 3: Example 1: Creating a rule to increase bids for keywords below first page bid

Lecture 4: Example 2: Creating a rule to automatically pause low performing keywords

Lecture 5: Example 3: Creating a rule to automatically increase bids for good keywords

Lecture 6: How to delete an existing rule

Chapter 8: How To Create A Mobile Specific Campaign

Lecture 1: Elements To Change To Make A Mobile Specific Campaign

Lecture 2: How To Find Out What Your Website Looks Like On A Mobile Device?

Lecture 3: Part 2: Tracking 3 Different Kinds of Conversions for Mobile Campaigns

Chapter 9: Ongoing Management – What To Do On A Weekly, Monthly & Quarterly Basis

Lecture 1: Ongoing Management Overview -What To Do On A Weekly, Monthly & Quarterly Basis

Lecture 2: Display Campaign Placements

Chapter 10: YouTube: Advertising On The World 2nd Largest Search Engine

Lecture 1: YouTube Basics: Different Types of Ways to Advertise on YouTube

Chapter 11: AdWords Hacks

Lecture 1: How To Create A Custom Column In The AdWords Interface

Chapter 12: UPDATE: Latest Features Rolled Out In AdWords

Lecture 1: Gmails Ads: What Are They & How Is The New Feature Different

Lecture 2: Gmail Ads: Live Walkthrough How To Create A Gmail Ad

Lecture 3: How To Find What URLs Your Banners Were Placed On In Display Campaigns

Chapter 13: AdWords Scripts – Let Scripts Do A Lot Of The Grunt Work

Lecture 1: Introduction into AdWords Scripts: What Are They And Why Should You Use Them?

Lecture 2: AdWords Scripts: Where Can You Find FREE Scripts To Use & How To Implement Them

Lecture 3: Step By Step Walk Through – How To Implement A Script In Your Account

Lecture 4: Step By Step Walk Through – Implementing A Script To Check For 404 Pages

Lecture 5: Final Result From Script – What Does It Look Like

Chapter 14: New Content

Lecture 1: A Brief Look At The New AdWords Interface

Instructors

Ilana Wechsler
Certified Google Partner, Pay Per Click Expert and Educator

Rating Distribution

1 stars: 10 votes
2 stars: 11 votes
3 stars: 30 votes
4 stars: 47 votes
5 stars: 68 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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