Advanced Google Analytics 4 Implementation with Tag Manager

Course Curriculum

Chapter 1: Google Analytics 4 Reports Overview

Lecture 1: Report Types in Google Analytics 4

Lecture 2: Pace of the Video

Lecture 3: Overview of Google Analytics 4 Interface

Lecture 4: Realtime Reports and How Data Flows in GA4

Lecture 5: Acquisition Reports and Users in Google Analytics 4

Lecture 6: Users, New Users, Client Id, and Cookies

Lecture 7: Engagement – Events and Conversions

Lecture 8: Engagement – Page Report

Lecture 9: Retention Report

Lecture 10: Demographics and Tech Devices of Users

Lecture 11: Monetization Reports

Lecture 12: Admin Settings

Lecture 13: Comparison (Segment) Settings in GA4

Lecture 14: Attribution Modeling in GA4

Lecture 15: Thought Process Behind Data Collection

Chapter 2: Set up Live Project

Lecture 1: Install the Project Website

Lecture 2: Install GA4., GTM, and Text Editor

Lecture 3: JavaScript Prerequisites

Chapter 3: JavaScript Basics (*Only for Non-coders)

Lecture 1: Introduction to Basic JavaScript

Lecture 2: Variables in JavaScript

Lecture 3: JavaScript Functions

Lecture 4: JavaScript Arrays and Decision Conditions

Lecture 5: JavaScript If Else Statement and Operators

Lecture 6: Loops in JavaScript – For Statement

Lecture 7: Objects in JavaScript

Lecture 8: Reading and Manipulating HTML with JS

Chapter 4: How Google Analytics 4 Works

Lecture 1: How Google Analytics 4 Works

Lecture 2: How Events Work Conceptually

Lecture 3: Create an Event – Part I

Lecture 4: Create an Event – Part II

Lecture 5: Challenges in Event Creation

Chapter 5: How Google Tag Manager Works

Lecture 1: How Google Tag Manager Works with GA and Website

Lecture 2: Integrate GTM + GA + Website

Lecture 3: Concept – Tags, Triggers, and Variables

Lecture 4: Tags, Triggers, and Variables

Lecture 5: Redoing Event in GTM

Lecture 6: Preview Mode or Tag Assistant in GTM

Lecture 7: Test Tags and Triggers Using the Preview Mode

Lecture 8: GTM Internal Working Mechanism

Chapter 6: Events in Google Analytics 4

Lecture 1: Capture Data Required by Events from the Webpages

Lecture 2: Custom JS Variables and Event Parameters

Lecture 3: Analyze the Event Parameters in GA4

Lecture 4: Custom Definitions, Dimensions and Metrics in GA4

Lecture 5: Another Use Case of Event

Lecture 6: Firing Events in the Absence of Explicit User Action

Lecture 7: Tracking Forms – Part I

Lecture 8: Tracking Forms – Part II

Lecture 9: Tracking Forms – Part III

Lecture 10: GTM Variables – DOM Element and Auto-Event Variables

Lecture 11: GTM Variables – DOM Element and Auto-Event Variables – Part II

Chapter 7: Enhanced Measurement

Lecture 1: Scrolls and Outbound Links

Lecture 2: Site Search, Video, and File Downloads

Lecture 3: Connected Site Tags and Google Analytics History

Lecture 4: Cross Domain Tracking, Referral Management and Session Timeout Settings

Lecture 5: Additional Useful Settings

Chapter 8: User Properties and User ID Tracking

Lecture 1: Basic Concepts – User Properties

Lecture 2: User Properties – Concepts and Implementation – Part – II

Lecture 3: Local and Session Storage

Lecture 4: Using Local and Session Storage with GTM

Lecture 5: User Property Exercise for You

Lecture 6: Solution to the User Property Exercise

Lecture 7: Test the Implementation of User Property

Lecture 8: User ID Tracking – Concept

Lecture 9: Setup User ID in the Browser Cookie

Lecture 10: Push User ID Data to Google Analytics 4

Lecture 11: User ID Tracking Results

Chapter 9: The Data Layer

Lecture 1: The Data Layer in GTM

Lecture 2: A Simple Application of Data Layer

Chapter 10: Data Collection and REST API Basics

Lecture 1: Fundamentals of Aggregating Data from User Actions

Lecture 2: Set Attributes with HTML for Data Collection

Lecture 3: Data Collection Using Global JavaScript Variables

Lecture 4: Fundamentals of REST API for Data Collection

Chapter 11: Ecommerce Data Collection – I

Lecture 1: How Ecommerce Data Collection Works in GA4

Lecture 2: Implement a Basic Use Case of Ecommerce

Lecture 3: How to Access the Rest API of WooCommerce

Lecture 4: Implement WooCommerce REST API Authentication – I

Lecture 5: Implement WooCommerce REST API Authentication – II

Lecture 6: Fetch Dynamic Data from WooCommerce Using the REST API

Chapter 12: Ecommerce Data Collection – II

Lecture 1: Implement Data Collection on Product Selection – I

Lecture 2: Implement Data Collection on Product Selection – II

Lecture 3: A few Gaps in the Ecommerce Implementation

Lecture 4: Create a JS Framework for Data Collection from WooCommerce – I

Lecture 5: Create a JS Framework for Data Collection from WooCommerce – II

Lecture 6: Fixing Issues Occurring Due to Page Unloading

Lecture 7: Implementation Assignment

Lecture 8: Implement Data Collection on Add to Cart

Lecture 9: Implement Data Collection on Product List Views

Lecture 10: Implement Data Collection on Product List Views – II