Advanced Google Analytics course + 77 practical questions

Advanced Google Analytics course + 77 practical questions, available at $59.99, has an average rating of 4.6, with 46 lectures, 14 quizzes, based on 502 reviews, and has 5047 subscribers.

You will learn about A bit advanced Google Analytics concepts such as assisted conversions and calculated metrics How attribution works in general and that it's not only about traffic sources What are scopes and why their knowledge is fundamental How events work and which ones makes sense to use Many custom things like reports, dimensions, metrics, channel grouping and alerts How regular expressions can save time and how to easily automate reports outside GA Sessions and clicks are completely different metrics This course is ideal for individuals who are Google Analytics users who already know a bit more than how interface looks like :). It is particularly useful for Google Analytics users who already know a bit more than how interface looks like :).

Enroll now: Advanced Google Analytics course + 77 practical questions

Summary

Title: Advanced Google Analytics course + 77 practical questions

Price: $59.99

Average Rating: 4.6

Number of Lectures: 46

Number of Quizzes: 14

Number of Published Lectures: 46

Number of Published Quizzes: 14

Number of Curriculum Items: 60

Number of Published Curriculum Objects: 60

Original Price: €219.99

Quality Status: approved

Status: Live

What You Will Learn

A bit advanced Google Analytics concepts such as assisted conversions and calculated metrics
How attribution works in general and that it's not only about traffic sources
What are scopes and why their knowledge is fundamental
How events work and which ones makes sense to use
Many custom things like reports, dimensions, metrics, channel grouping and alerts
How regular expressions can save time and how to easily automate reports outside GA
Sessions and clicks are completely different metrics

Who Should Attend

Google Analytics users who already know a bit more than how interface looks like :).

Target Audiences

Google Analytics users who already know a bit more than how interface looks like :).

The course follows the previous one, “Ultimate Google Analytics course + 50 practical examples”. It is designed for all of you who have already spent time in Google Analytics and want to enrich your current knowledge. I assume you know how the session is defined and who/what the user is :).

All the explained concepts are still for Universal Analytics, and once the same features are available in GA4, the new material will appear. The course primarily explains the analytics principles and concepts with less focus on the interface. Once these concepts are understood, it’ll be easy to apply them to GA4 if these advanced features are ready and released.

The course will cover topics such as Attribution, Assisted conversions, Top conversion paths, Scopes or a couple of custom things like dimensions and metrics, alerts or reports. We’ll explain how and why the volume of sessions and clicks differ, and if you evaluate paid campaigns from tools like Google Ads or Facebook Ads, you will be surprised by how misleading data you’re driven by.

Take the course for a deeper understanding of what is possible to do in Google Analytics. Be prepared to apply this knowledge to your business will require buy-in from a larger group of people, and you’ll be the one who will evangelize and push the company or clients to change :). Good luck, and I’m happy to help if there’s anything unclear.

Course Curriculum

Chapter 1: Attribution

Lecture 1: Attribution INTRO

Lecture 2: Parallel between attribution and soccer

Lecture 3: Attribution – traffic sources example

Lecture 4: Attribution and Model comparison tool setup

Lecture 5: Available attribution models

Lecture 6: How to use attribution models

Lecture 7: Attribution and landing pages

Lecture 8: Attribution and page value

Lecture 9: Attribution and device categories

Chapter 2: Platforms discrepancies

Lecture 1: Platforms discrepancies – INTRO

Lecture 2: Sessions discrepancies

Lecture 3: Conversions discrepancies

Chapter 3: Scopes

Lecture 1: Scopes – INTRO

Lecture 2: Theory – What scopes are?

Lecture 3: How data is processed

Lecture 4: Scopes application

Chapter 4: Custom dimensions and metrics

Lecture 1: Custom dimensions and metrics – INTRO

Lecture 2: Theory – what are custom dimensions and metrics?

Lecture 3: Practical examples

Lecture 4: How to set it up in Google Analytics interface

Chapter 5: Custom reports

Lecture 1: Custom reports – INTRO

Lecture 2: Explorer

Lecture 3: Flat table

Lecture 4: Map overlay

Chapter 6: Assisted conversions

Lecture 1: Assisted conversions – INTRO

Lecture 2: Theory – how do assisted conversions work?

Lecture 3: Practical examples from Google Analytics interface

Chapter 7: Events

Lecture 1: Events – INTRO

Lecture 2: Theory – What events are?

Lecture 3: Practical examples

Chapter 8: Regular expressions

Lecture 1: Regular expressions – INTRO

Lecture 2: What are regular expressions?

Lecture 3: Examples from the interface

Chapter 9: Top conversion paths

Lecture 1: Top conversion paths – INTRO

Lecture 2: Practical usage

Chapter 10: Filters

Lecture 1: Filters – INTRO

Lecture 2: How to use filters

Chapter 11: Calculated metrics

Lecture 1: Calculated metrics – INTRO

Lecture 2: Setup and practical usage of calculated metrics

Chapter 12: Custom channel grouping

Lecture 1: Custom channel grouping – INTRO

Lecture 2: How to create custom channel grouping

Chapter 13: Custom alerts

Lecture 1: Custom alerts – INTRO

Lecture 2: How to use them

Chapter 14: Automation in Google spreadsheets

Lecture 1: Automation in Google spreadsheets – INTRO

Lecture 2: How to create automated spreadsheet report

Chapter 15: What's next?

Lecture 1: NEW course – Google Analytics reports in Google spreadsheets

Instructors

Pavel Brecik
Web Analyst and Data Evangelist

Rating Distribution

1 stars: 5 votes
2 stars: 15 votes
3 stars: 60 votes
4 stars: 171 votes
5 stars: 251 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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