Advertising and Sales Promotion
Advertising and Sales Promotion, available at $49.99, has an average rating of 4.65, with 35 lectures, 8 quizzes, based on 23 reviews, and has 103 subscribers.
You will learn about Advertising Principles Sales Promotion Techniques How to Analyze Advertisements Advertising Strategies Marketing Communications Branding Advertising Messages and Appeals Ethics of Advertising and Sales Promotion This course is ideal for individuals who are People who want to learn how to analyze advertisements or People who want to be more informed consumers or People interested in learning about advertising and sales promotion strategies It is particularly useful for People who want to learn how to analyze advertisements or People who want to be more informed consumers or People interested in learning about advertising and sales promotion strategies.
Enroll now: Advertising and Sales Promotion
Summary
Title: Advertising and Sales Promotion
Price: $49.99
Average Rating: 4.65
Number of Lectures: 35
Number of Quizzes: 8
Number of Published Lectures: 35
Number of Published Quizzes: 8
Number of Curriculum Items: 43
Number of Published Curriculum Objects: 43
Original Price: $27.99
Quality Status: approved
Status: Live
What You Will Learn
- Advertising Principles
- Sales Promotion Techniques
- How to Analyze Advertisements
- Advertising Strategies
- Marketing Communications
- Branding
- Advertising Messages and Appeals
- Ethics of Advertising and Sales Promotion
Who Should Attend
- People who want to learn how to analyze advertisements
- People who want to be more informed consumers
- People interested in learning about advertising and sales promotion strategies
Target Audiences
- People who want to learn how to analyze advertisements
- People who want to be more informed consumers
- People interested in learning about advertising and sales promotion strategies
This course teaches you the basics of advertising and sales promotion and how to analyze advertisements to determine their message, appeals, and other characteristics. By the end, you should have a better understanding of marketing communications, advertising, and branding, their value, and different ways companies can use them to promote their offerings to consumers. You will learn about branding, advertising strategies, sales promotions, ethics, brand management, advertisement analysis, consumer behavior, marketing communications, and much more. I provide many real-world examples of advertisements to apply your knowledge of the content, as well as to analyze using the strategies outlined in this course.
Course Curriculum
Chapter 1: Integrated Marketing Communications
Lecture 1: Introduction
Lecture 2: What is a Brand?
Lecture 3: Marketing Communications and IMC
Lecture 4: Changing Marketing Communication Trends
Chapter 2: Corporate Image and Brand Management
Lecture 1: Corporate Names and Images
Lecture 2: Logos
Lecture 3: Brand Management
Lecture 4: Types of Brands
Chapter 3: Ethics
Lecture 1: Ethics Terms
Lecture 2: Offensive Ads
Lecture 3: Criticisms of Promotions
Lecture 4: Brand Infringement
Chapter 4: Consumer Decision Process and STP
Lecture 1: Consumer Decision Process
Lecture 2: Segmentation, Targeting, and Positioning
Lecture 3: Segmentation, Targeting, and Positioning Part 2
Chapter 5: Advertising and Sales Promotions
Lecture 1: Advertising
Lecture 2: Types of Sales Promotions
Lecture 3: Promotions and Consumer Behavior
Chapter 6: Media and Metrics
Lecture 1: Media Terms and Metrics
Lecture 2: Message Evaluation Techniques
Lecture 3: Test Marketing
Chapter 7: Ad Theories
Lecture 1: Hierarchy of Effects
Lecture 2: Means End Chain
Lecture 3: Elaboration Likelihood Model
Lecture 4: Framing
Lecture 5: Memory Effects
Lecture 6: Meaning Transfer Model
Chapter 8: Message Strategies
Lecture 1: Message Strategy
Lecture 2: Appeals
Lecture 3: Executional Framework
Chapter 9: Application
Lecture 1: Ad Analysis 1
Lecture 2: Ad Analysis 2
Lecture 3: Ad Analysis 3
Lecture 4: Ad Analysis 4
Lecture 5: Outro
Instructors
-
Dawn Gioia
Marketing Professional
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 1 votes
- 4 stars: 9 votes
- 5 stars: 13 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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