Advertising Strategy For Online And Offline Business

Advertising Strategy For Online And Offline Business, available at $39.99, has an average rating of 5, with 30 lectures, based on 4 reviews, and has 19 subscribers.

You will learn about Learn how to prepare marketing communication plan Learn about the strategic options available for the firm Understand creative strategy Learn about media strategy Learn how to evaluate advertising effectiveness Understand the criteria for measuring promotion effectiveness This course is ideal for individuals who are everybody, students, business people, professionals, self employed, managers, directors, companies, promotional expert, advertising agencies etc It is particularly useful for everybody, students, business people, professionals, self employed, managers, directors, companies, promotional expert, advertising agencies etc.

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Summary

Title: Advertising Strategy For Online And Offline Business

Price: $39.99

Average Rating: 5

Number of Lectures: 30

Number of Published Lectures: 30

Number of Curriculum Items: 30

Number of Published Curriculum Objects: 30

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

Learn how to prepare marketing communication plan
Learn about the strategic options available for the firm
Understand creative strategy
Learn about media strategy
Learn how to evaluate advertising effectiveness
Understand the criteria for measuring promotion effectiveness

Who Should Attend

everybody, students, business people, professionals, self employed, managers, directors, companies, promotional expert, advertising agencies etc

Target Audiences

everybody, students, business people, professionals, self employed, managers, directors, companies, promotional expert, advertising agencies etc

Great organisational are more interested in communication planning in other to maintain your market share you need to be heard in a positive manner. Communication is important to the success and survival of the organisation.

companies need to understand the creative strategies and the media strategy which have greater effect on the promotion. Evaluating advertising effectiveness is very important to the success of the advert. Its important to understand that we must always ensure that the cost of the adverts justify the results. The media landscape has seen a great change in this modern times monopoly is known more competition is at its highest point in this current times, companies want to stand tall against their competitors but this cannot be done easily, it need deep thinking and developing a strategy to ensure that they are prepared to face competition.

The changes in promotion has bring in creativity and style, the internet has change the scope of doing business both online and offline, the traditional way of doing business have change, promotion has assume a different dimension in this current times.its important management resources their marketing team to ensure that they can promote brands in the professional and modern way. Budgets need to be allocated to marketing departments on time so that they can work in a smart way to overcome their competitors in the market environment.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: How To Write An Advertisement

Lecture 1: Mastering the basics

Lecture 2: Refining your advertisement

Chapter 3: Marketing Communication Planning

Lecture 1: Stage 1 : Situation Analysis

Lecture 2: Stage 2 : Objective Setting

Lecture 3: Stage 3 : Strategy development

Lecture 4: Stage 4 : Tactics development

Lecture 5: Stage 5 : Action planning

Lecture 6: Stage 6 : Control and Review

Chapter 4: Strategic Options

Lecture 1: The promotional mix: integrated marketing communication

Lecture 2: Push strategy

Lecture 3: Pull strategy

Lecture 4: Target market

Lecture 5: Product characteristics

Chapter 5: Creative Strategy

Lecture 1: A generic strategy

Lecture 2: Pre-emptive strategy

Lecture 3: A unique selling proposition

Lecture 4: Brand Image

Lecture 5: positioning

Lecture 6: A resonance strategy

Lecture 7: Emotional strategy

Chapter 6: Media strategy

Lecture 1: The message

Lecture 2: The audience

Lecture 3: The response

Chapter 7: Evaluating advertising effectiveness

Lecture 1: Pre-testing

Lecture 2: Post testing

Chapter 8: Criteria for measuring promotional effectiveness

Lecture 1: Marketing communication objective

Lecture 2: cost effectiveness / investment

Lecture 3: The degree of integration

Chapter 9: Conclusion

Lecture 1: Promotion overview

Instructors

Eric Yeboah
MBA/ PGDip

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5 stars: 4 votes

Frequently Asked Questions

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