Advertising: The Art & Science of Executing Creative Content
Advertising: The Art & Science of Executing Creative Content, available at $19.99, has an average rating of 5, with 43 lectures, 12 quizzes, based on 3 reviews, and has 7 subscribers.
You will learn about The end-to-end process for executing creative content for ad campaigns to sell products and services Key stakeholder roles and responsibilities for marketing clients, agency partners, and third-party production partners Required phases of the creative content execution process The tasks and actions to be performed in each phase of the process This course is ideal for individuals who are This course is intended for Entry level Brand Managers, Junior Level Agency Account Managers, and Marketing Students It is particularly useful for This course is intended for Entry level Brand Managers, Junior Level Agency Account Managers, and Marketing Students.
Enroll now: Advertising: The Art & Science of Executing Creative Content
Summary
Title: Advertising: The Art & Science of Executing Creative Content
Price: $19.99
Average Rating: 5
Number of Lectures: 43
Number of Quizzes: 12
Number of Published Lectures: 43
Number of Published Quizzes: 12
Number of Curriculum Items: 55
Number of Published Curriculum Objects: 55
Number of Practice Tests: 1
Number of Published Practice Tests: 1
Original Price: $19.99
Quality Status: approved
Status: Live
What You Will Learn
- The end-to-end process for executing creative content for ad campaigns to sell products and services
- Key stakeholder roles and responsibilities for marketing clients, agency partners, and third-party production partners
- Required phases of the creative content execution process
- The tasks and actions to be performed in each phase of the process
Who Should Attend
- This course is intended for Entry level Brand Managers, Junior Level Agency Account Managers, and Marketing Students
Target Audiences
- This course is intended for Entry level Brand Managers, Junior Level Agency Account Managers, and Marketing Students
Every year companies spend billions of dollars to raise awareness of their products and services in the marketplace. In 2021, Advertisers spent over $297 billion in the United States alone. To increase their chance of success, advertisers need to have the right team of people and the optimal process to achieve their marketing goals. Why do advertisers invest billions of dollars to develop and execute creative content?
Simply put, they need to:
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Sell their products or services
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Create brand awareness
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Differentiate their brands from competitors
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And build brand loyalty
In this course, you’ll learn the fundamentals of executing creative content to sell your products or services, including identifying key stakeholder roles and responsibilities, exploring the optimal end-to-end process, and mastering the required tasks within that process.
The creative content execution process has three cornerstones. First, there must be collaborative planning before production begins. Second, all parties must be aligned to ensure that every piece of content to be executed embodies the approved campaign strategy. Third, all parties must understand the ins and outs of the production execution process, which includes what needs to happen when and the subsequent implications that can hinder the process.
Who will benefit from this course? Anyone involved in executing marketing campaigns, such as Brand Managers, Marketing or Product Managers, Advertising Operations Managers, Creative Services Managers, producers, and more.
Endorsements
“This course is a great way to help clients and agency teams understand the full process to create advertising content from start to finish. It’s incredibly detailed but executed in a way that is easy for anyone new to advertising film production to understand and follow along with. It also does a tremendous job of touching on the right details throughout the process to help create a base knowledge that can ultimately be built on later. Taking this course and gaining such an understanding will not only benefit those who take it, but also the people around them who rely on the entire team to be knowledgeable and familiar with this process.”
– Endy Hedman
Former Production Executive, Wieden+Kennedy, amsterdam
“I really liked this course! Very professional, well put together. I was impressed with the finish of it and just the general overall quality. It was great!”
– Gary Doyle
Group Creative Director / Sr Vice President, Cramer-Krasselt
Course Curriculum
Chapter 1: Introduction
Lecture 1: Welcome
Lecture 2: Objectives
Lecture 3: Who Will Benefit from this Course?
Lecture 4: What is Creative Content?
Chapter 2: Understanding the Roles
Lecture 1: Introduction
Lecture 2: The Advertiser
Lecture 3: The Advertising Agency
Chapter 3: Understanding the Process
Lecture 1: Introduction
Lecture 2: Overview
Lecture 3: Methodology
Lecture 4: Timeline
Chapter 4: Phase I: Production Alignment
Lecture 1: Introduction
Lecture 2: Goals
Lecture 3: Tasks and Actions
Lecture 4: Gate 1
Chapter 5: Phase II: Production Prep
Lecture 1: Introduction
Lecture 2: Goals
Lecture 3: Tasks and Actions
Lecture 4: Gate 2
Chapter 6: Phase III: Pre-Production
Lecture 1: Introduction
Lecture 2: Goals
Lecture 3: Tasks and Actions
Lecture 4: Gate 3
Chapter 7: Phase IV: Production
Lecture 1: Introduction
Lecture 2: Goals
Lecture 3: Collaboration
Lecture 4: Tasks and Actions
Lecture 5: Gate 4
Chapter 8: Phase V: Post-Production
Lecture 1: Introduction
Lecture 2: Goals
Lecture 3: Tasks and Actions
Lecture 4: Gate 5
Chapter 9: Phase VI: Trafficking & Distribution
Lecture 1: Introduction
Lecture 2: Goals
Lecture 3: Gate 6
Chapter 10: Phase VII: Post-Evaluation
Lecture 1: Introduction
Lecture 2: Goal
Lecture 3: Gate 7
Chapter 11: Phase VIII: Job Reconciliation & Finalization
Lecture 1: Introduction
Lecture 2: Goal
Lecture 3: Tasks and Actions
Chapter 12: Final Exam
Chapter 13: Conclusion
Lecture 1: Congratulations!
Lecture 2: Bonus Content
Instructors
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Caroline Reed
Instructor at Udemy
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 0 votes
- 4 stars: 0 votes
- 5 stars: 3 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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